The Impacts Of Modern Communication On The Performance Of Business Organization (A Case Study Of Kwara Ethnix Designs Industry Ilorin Kwara State)

Project and Seminar Material for Business Administration and Management BAM

The Impacts Of Modern Communication On The Performance Of Business Organization (A Case Study Of Kwara Ethnix Designs Industry Ilorin Kwara State)


This project is focuses on the impact of modern communication on the performance of business organization. A case study of Kwara Ethnix Designs Plc., Ilorin. The research work is divided into five chapters in order to enhance effective activities that are:

  • Chapter one is based on introduction i.e the historical background of the case study, statement of the problem, the limitation, the significance and purpose of the study are also stated.
  • Chapter two is based on review of related literature under this heading, work which are related to the present study were reviewed.
  • Chapter three deals with research methodology.
  • Chapter four focus on interpretation of data for decision making.
  • Chapter five deals with summary conclusion and recommendation made based on our findings.

Table of Contents

  • Title page
  • Certification
  • Dedication
  • Acknowledgment
  • Abstract
  • Table of Contents

Chapter One:


  • 1.1 Statement of the Problem
  • 1.2 Purpose of the Study
  • 1.3 Significance of the Study
  • 1.4 Scope of the Study
  • 1.5 Limitation of the Study
  • 1.6 Historical background of the case study
  • 1.7 Definitions of terms relating to the topic
  • 1.8 Research Hypothesis

Chapter Two:

Review of Related Literature

  • 2.1 Meaning of Modern Communication
  • 2.2 Development of Modern Communication in the Business Organization
  • 2.3 Modern Communication Tools: Brief Description
  • 2.4 Merits and Demerits of each Communication Tool
  • 2.5 Impacts of Modern Communication Tools in the Performance of Business Organization
  • 2.6 Factors to be considered in selecting Communication Tools by a Business Organization
  • 2.7 Modern Communication Tools and Nigeria Business Environment

Chapter Three:

Research Methodology

  • 3.1 Research Design
  • 3.2 Sampling Techniques and Sample Size
  • 3.3 Data Collecting Method
  • 3.4 Data Analysis Techniques

Chapter Four

4.0 Data Presentation and Analysis

Chapter Five

  • 5.1 Summary
  • 5.2 Conclusion
  • 5.3 Recommendation
  • Bibliography
  • Appendix

Chapter One


1.1 Statement of the Problem

Any business organization either public or private holding be it profit oriented or socially oriented that desires rapid development in all its ramifications would neither despise nor neglect modern communication. This is because communication is an essential tools of achieving the organization goals both within and outside the country.

1.2 Purpose of the Study

The purpose of this study is to investigate:

  1. The modern communication tools available to Nigerian business organization
  2. The impacts of modern communication on the performance of business organization either positively or negatively.

1.3 Significance of the Study

This study will highlight the impacts of modern communication on performance of business organization. It will also throw more light on how the effective communication is paramount in Kwara Ethnix Designs Industries Ilorin and in our society at large. The result is expected to be of help in the following ways.

  1. To serve as check and balance on management function especially when making decision or planning for the business which futuristic in nature.
  2. It will motivate the businessman to take care of and adopt modern means of communication in the business organization.
  3. It should also be noted that the development for modern communication plays a vital role in business organization today.
  4. The aims of studying the impact of modern communication on the performance in business organization is to draw the attention of both the management and workers of an organization to the essence of communication.
  5. To serve as a guide, reference or material for researchers who will be taking communication as their research topic or project.

Lastly, this focus and study bridges a gap between “olden and modern means of communication on the performance of business organization and only the people or organization with capital (fund) will be able to afford or acquired and maintain the modern means of communication.

1.4 Scope of the Study

Modern communication covers a large area thus only important areas will be touched as deemed necessary by the researcher so that efforts will be made to limit emphasis on some selected topics that are closely related to modern communication. However, emphasis will mostly be on the chosen case study, that is Kwara Ethnix Designs Industry Ilorin.

1.5 Limitation of the Study

The scope covered in this study is Kwara Ethnix Designs Industry Ilorin, Kwara State due to time and financial constraint, the study will be limited to the impacts of modern communication on the performance of business organization (A case study of Kwara Ethnix Design Industry Ilorin).

1.6 Historical Background of Kwara Ethnix Designs Plc

Kwara Ethnix Designs Plc is an indigenous furniture manufacturing company established in the year 2005 through a memorandum of understanding (MOU) between Ethnix Design South Africa and Kwara State Government. The head office is situated at Abdulmalik Road Industrial Area Gaa-Immam Ilorin Kwara State.

Kwara Ethnix designs Plc (KENPLC) produces a range of furniture in various styles, namely Sofas, Armchairs, Wing-backs, Tub, chair for office etc. KENPLC intends to produces a defined range of product and styles for individual, government and corporate customers.

The company owns over 100 sophisticated machines both for case goods and upholsteries materials. KEN PLC’s day-to-day operation is managed by the under listed personnel.

  1. Mr. Ismet Osman Penniken is Chairman/CEO (South Africa)
  2. Alhaji T.A. Abdulkareem FCCA, ACA is the vice chairman (Kwara State Accountant General)
  3. Maxwell Morgan, is the Executive Director (British)
  4. Peter Onayalongha LLB, BL is the company secretary and legal adviser
  5. Sheriff Abdulateef, ACA is the finance manager.
  6. Joseph Musi is the manager logistics (South Africa)
  7. Alhaji Abdulkadir Alanamu is the marketing/sales manager
  8. Surajudeen Onitola is the factory manager

Since it’s inception the company have carried out numerous furniture/furnishing jobs for several high profile clients, including holds, cooperate entitle, universities, ministries, states and local governments. Among them are:

  1. Furnishing of the entire blocks at federal palace hotel, Lagos
  2. Furnishing of Ikoyi Hotel (now southern sun) Lagos
  3. Furnishing of a 3 block at Kwara Hotel Ilorin
  4. Provision of furniture to the staff quarter, students hostels, lecture hall and office at Kwara state university, Malete
  5. Furnishing of governors lodge and office complex Ilorin etc

The Department in the organization are:

  1. Administrative Department
  2. Purchasing Department
  3. Sales Department
  4. Raw Materials Department
  5. Production Department
  6. Technical Department
  7. Silicate Department
  8. Auditing Department

1.7 Definitions of Terms Relating to the Topic

A. Modern Communication:

The development of technology that has taken place in the process of sending, giving and receiving information, fact and ideas.

B. Performance:

The act of process or performing a task and action

C. Effective:

Piece of information put across that produce feedback (result)

D. Business:

It’s organization established mainly for the purpose of producing and distributing goods and services with view to making profits.

E. Organization:

Group of people with special purpose

1.8 Research Hypothesis

This study seeks to provide answers to the following questions

  1. Does modern communication contribute to the development of business organization?
  2. Does lack of effective communication affect workers efficiency?
  3. Can there be existence of business organization at all without communication?
  4. Does lack of effective communication in the performance of business organization have negative effect?
  5. Communication tools helps in the performance of business organization either positively or negative.

Chapter Five

Summary, Conclusion and Recommendation

5.1 Summary

The research focused on the impart of modern communication on the performance of business organization. A case study of Kwara Ethnix Designs Plc Ilorin, Kwara state.

The ultimate aims and objective of any business organization are to ensure proper collection, keeping and dissemination of information as at when due to customers in order to achieve the established goals. In achieving these aims certain areas must not be ignored because they can be regarded as variable that helps to achieve the objectives. When these communication gadget is properly considered by the management such business organization is said to be above in a competitive market which will lead to effective probability in such organization.

This research work has shown how important the business officers or staff or any other person concerned with the effective utilization of means of communication and how it contribute to the development of their organization as already stated.

Effective utilization of communication tools deals with how competent and qualified the staff are in organization.
The experience and training of the staff will make them to be effective and efficient in the task in business organization. From this research, it was discovered that one of the major negative contribution of modern communication tools for effective performance of business organization is the high cost of acquisition of these communication tools i.e computer. This was made to known to me through questionnaire put before the respondent (staff) of the organization “high cost of acquisition and maintenance of modern communication gadget is the major negative contribution of these tools”.

The response let me discover that so many business organization today focus, faces the same problems. Despite the contribution, efforts and advantages made by communication towards the development of business in the whole world, it was discovered that so many people are still illiterates and unable to use many of these tools in business organization.

Finally the researcher’s study also lead me to discover that modern communication no doubt is a basic ingredient for better managerial performance.

5.2 Conclusion

Modern communication has been considered as an important aspect of developing the business organization today and the world at large. Though the investigation conducted by the researcher, business organization cannot perform it services or operation effectively without these means of communication.

In view of data collected and analyzed the following conclusion was made:

It was discovered that the introduction installation and usage of modern communication gadgets or tools in business organization, the workers are more efficient in the performance.

Findings have also shown that the benefit and merit derived from these means of communication supersedes their problems or demerits.

As in the achievement of the organization aims, goals and objectives. As a result they are indispensable in any business organization.

The research study had also shown that the electronics (means of communication) in use in business organization were not sufficient enough to meet the complex and complicated modern development of the office work.

Though with the little available in which quite a number of things can be done and have been done, yet they are not effectively and efficiently utilized by the workers due to poor training and experience of the operation and laziness on the part of some workers.

It was also gathered that the use of telephone, E-mails, GSM (mobile phone) are on the increase as a means of sending and receiving information over long distance at the shortest possible time while adding and calculating machines are being used for computation purpose.

Factors such as cost of acquisition, cost of maintenance as well as durability, breakdown cost among others are properly considered in fact, these should be considered acquiring it.

Finally, the computer, GSM telephone typewriter, photocopy machine (modern communication tools) are regarded as main media used for sending and receiving information, it has been seen that modern means of communication has brought about rapid development not only in the business organization but also improve the standard of living of masses at large.

5.3 Recommendations

The research work would be of no use of useful recommendation are not given or made. Therefore, some useful and adequate recommendations should be provided to the problem found during the course of investigation. This suggestions and recommendations are without bias and adhere strictly to by the management of any business organization with similar problems, it will surely lead to effectiveness, efficiency and profitability of the organization.

The first recommendation is that the company should considered the durability of the medium to be used for a long period of time, such factors like need of the organization, the nature of the media before purchasing it. the cost may not really be too outrageous if the equipment or machines could be used productively over a long period of time.
Another important things is that the management (Personnel) of the organization must at all time employ a qualified and competent staff who has knowledge and qualified skills to use the available means of communication effectively and efficiently in order to maximize profit.

There must be adequate and consistent training for staff to enable them rise up to the challenges in the business world. This could be done through in service training and off service training in order to enable staff to update their knowledge and enhance their productivity. The management need to establish an open line of communication within the organization to enable each worker of the organization to know what to do, how to do it, when to do it and why he needs to do it.

It is also recommended that the business organization should not only have the necessary means of communication but also embark on advertising and subsidizing to attract more customers. More so, the organization must clearly understand problems that normally confront the business and set possible alternative course (6) of action to solve such problems.

For every equipment (means of communication) installed and taken care of so as to avoid the possible breakdown of the medium.

Furthermore the management of the organization should provide adequate security and safety for various gadgets in organization in order to ensure long life span for them i.e protect them.

The organization may also embark on the principle of delegation and authorization to the use and maintenance of the machine. By this, a qualified and competent supervisor will be assigned to see the overall uses as well as maintenance of the various means of communication to enable the management to know whom to hold responsible whom things go wrong in certain section or even pertaining to the machine.

The management should also be concerned with the health and security of their workers. Adequate attention and top most priority should be given. The reason for this is far fetch as it is only when the workers are healthy physically, mentally, financial and psychologically that they can perform efficiently to enhance maximum productivity.

The researcher also recommend that the management and workers should create healthy atmosphere in an organization. However, to guarantee the safety of workers on the organization.

There must be functioning healthcare center. Ensure clean and beautify environment and proper ventilation. These are necessary to ensure workers safety.

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