Impact Of Tourism And Management On Sustainable Tourism Development: A Study Of Olumo Rock

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Impact Of Tourism And Management On Sustainable Tourism Development: A Study Of Olumo Rock


Nigeria economy has depended mainly on proceeds from the sales of crude oil to execute most capital projects, recurrent expenditures and funding for various sectors for several years. Studies revealed that most sectors of the economy are currently inert. The emphasis on the alternatives to the use of crude oil in the advanced economies has reduced oil demands and prices, which has further weakened Nigerian earnings and naira value, leading to reduction in crude oil revenue and excess crude oil receipt. Thus, diversification is not just a choice, but a necessity. On this vain, this work reviewed the current state of some sectors in Nigeria, highlighting the effect of dependence on monoproduct economy and emphasizethe need for sustainable tourism management. This study also reviewed tourism development in Nigeria, as a potent tool for economy diversification. Nigeria’s tourism sector has the potential to generate $4 billion yearly. The future for tourism in Nigeria is dependent on the opportunities and challenges being exploited and addressed. The diversity of cultural attractions, the friendly disposition of the people, revamped National Tourism orientations are keyadvantages in getting the best out of this sector, which would aid in economy boost in this frail time.

Chapter One

1.0 Introduction

In 1992 at the Rio Earth Summit, 178 governments approved Agenda 21 and the Rio Declaration. Agenda 21 offered a blueprint for sustainable development, while the Rio Declaration articulated the main principles for sustainable development in the 21st century. Both documents challenged organizations, governments and industries to work towards maximum levels of sustainability, a number of countries in Africa and the Pacific consider tourism to be an important vehicle for economic and social development. The tourism industry has the potential to generate foreign exchange earnings, create employment, promote development in various parts of the country, reduce income and employment disparities among regions, strengthen linkages among many sectors of the national economy and help to alleviate poverty. However, this standard view of the tourism industry does not give a complete picture of the potential contribution that tourism can provide for developing countries. A more complete viewpoint can be provided by the concept of sustainable tourism development, because it can help policy-makers make more effective policies and plans designed to realize the full social and economic potential of the tourism industry. Sustainable tourism development is premised on the responsibility of governments and all stakeholders in the tourism sector to ensure that long-term prosperity and the quality of life of future generations is not placed at risk.

In order to sustain tourism, it is necessary for countries to address various issues arising from tourism’s contribution to development in a comprehensive, systematic way. Issues of policy-making, planning, management and the participation of the private sector and other stakeholders must be addressed in terms of opportunities for action and possible constraints that need to be overcome by concerted efforts.

Tourism plays important role in economic development at any community, national, regional and global levels by using natural resources and environments as key physical inputs. In making use of the environment and natural resources, the negative impacts have to be minimized to assure sustainable use, as well as generate enough tourism revenue to reinvest a certain portion of funds. The reinvestment should aim at enhancing the quality of the resources and build the management capacity at various levels. There is a complex relationship between tourism and the environment, such that tourism has inevitable and important environmental impacts, including: resource use, consumption, waste, pollution and effects from tourism-related transport. At the same time, beaches, mountains, rivers, forests and diverse flora and fauna make the environment a basic resource that the tourism industry needs in order to thrive and grow. While the viability of tourism could be threatened by negative environmental impacts, tourism could also contribute significantly to environmental protection.

1.1 Background of the Study

Sustainable Development has become an accepted concept for policy development. International Agencies and Organizations like the World Tourism and Travel Council (WWTC) and the International Federation of Tour Operators (IFTO) have attempted to highlight tourism- environment issues. In 1993, the World Tourism Organisation (WTO) published a Guide for sustainable development for local planners. UNEP, in collaboration with the International Hotels Environment Initiative has produced guidelines to improve the environmental performance of hotel units (The Green Hotelier, Going Green Makes Sense, Environmental Management for Hotels). The Convention for Biodiversity and Agenda 21 support incentives towards sustainable tourism development.

The European Commission has published the Green Paper on the Role of the Union in the field of Tourism. During 1995 and 1996 it established ECONETT, a network for tourism and environment. Significant initiatives for sustainable tourism were also undertaken by the Council of Europe. Because of Treaty obligations, the EU’s tourism sector cooperation with governments or private business needed to include a consideration of the environmental effects of each planned action. Within this context the private sector also undertook initiatives towards reducing impacts of tourism on the environment.

Hotels, airlines and others implemented several measures in order to promote sustainable consumption of natural resources and minimization of waste production.

Travel over long distances requires a large amount of time and/or energy. Generally this involves burning fossil fuels, a largely unsustainable practice and one that contributes to climate change, via CO2 emissions. Mass transport is the most climate friendly method of travel, and generally the rule is “the bigger the better” compared to cars, buses are relatively more sustainable, and trains and ships are even more so. Human energy and renewable energy are the most efficient, and hence, sustainable. Travel by bicycle, solar powered car, or sailing boat produces no carbon emissions (although the embodied energy in these vehicles generally comes at the expense of carbon emission).

Tourism is a rapidly growing phenomenon and has become one of the largest industries in the world. The impact of tourism is extremely varied. On one hand, it plays an important and certainly positive role in the socio-economic and political development in destination countries by, for instance, offering new employment opportunities. Also, in certain instances, it may contribute to a broader cultural understanding by creating awareness, respecting the diversity of cultures and ways of life. On the other hand, as a tool to create jobs, it has not fulfilled its expectations. At the same time, complaints from tourist destinations concerning massive negative impacts upon environment, culture and residents‟ ways of life have given rise to a demand for a more sustainable development in tourism. Different parties will have to be involved in the process of developing sustainable tourism(UNCSD NGO,1999).

Tourism development can have both positive and negative impacts on destinations. Sustainable tourism development attempts to find a balance between these impacts to create an improved quality of life for the host community and the destination. The World Commission on Economic Development (WCED) describes sustainable development as “development that meets the needs of the present without compromising the ability of future generations to meet their own needs”. This session further describes some of the principles that have been proposed to ensure that the tourism industry of the future is characterized by rewarding and sustainable travel experiences(WCED, 1987).

1.2 Statement of Problem

In the past decade, tourism has become the largest and most lucrative industry worldwide in terms of employment and share of global gross domestic product. The tourism industry has been growing rapidly as well as changing at a fast pace, as more people are interested in spending leisure time in nature, (ecotourism) it has become one of the fastest-growing segments of the tourism industry. This creates opportunities in areas characterized by natural attractions, wildlife and wilderness habitats. Local communities may benefit in economic terms as well as create a commitment to conservation and sustainable development.

At present, increased demands for ecotourism create pressure on carrying capacity. Greater numbers of visitors makes it more likely that habitats will be at risk and the wilderness and cultural heritage could be ruined. For instance, in China they will encounter many challenges, because they are ranked sixth worldwide in terms of tourist arrivals. In the next twenty years, China is forecast to be the top tourist destination and the fourth largest source of tourists in the world. This prospect for major tourism growth in China makes it important to quickly consider the environmental and social issues that are part of sustainable tourism development. Careful planning and assessment are important parts of sustainable tourism development. Officials responsible for national parks and other nature areas will have a major responsibility for handling the challenges and deciding which opportunities for tourism development can be sustained over the long term. Local communities will also have to participate in planning and assessment when culture and heritage are important parts of ecotourism. It has been noted that the principles for ecotourism have not yet been firmly established in order to guide planning and assessment. However, two basic principles of ecotourism that have been identified are: (1) encourage conservation and (2) provide benefits to the local populations. However they are certain tools that can be used to help achieve balance, such as assessment of carrying capacity, finding the limits of acceptable change and doing cost/benefit analysis. Tourism policy-makers, planners and managers should consider these tools as helpful only if they take a holistic, coordinated approach, especially since benefits and costs in terms of sustainable tourism development are not easily defined in monetary terms. Furthermore, measuring the success of tourism involving nature (for example, national parks) and culture (for example, village-based tourism like Olumo rock) should not just be based on number of visitors or amount of income; rather measurement should include the length of stay, quality of the experience and whether natural and cultural resources have been conserved. Ecotourism can clearly create opportunities for spreading the economic benefits of tourism to villages, remote areas and national parks, as long as the government policy aims to have more tourism in these areas and the local people have participated in the process. Along these lines, policy-makers should be aware that smaller-scale business operators are more appropriate for activities related to ecotourism and government policies need to support this level of tourism services.

1.3 Objective of the Study

This research work is set to explore on the impact of tourism and management on sustainable tourism development with other objectives as follows:

  1. How to improve the sustainability of tourist centers (Olumo rock) to be enjoyed by future generations and how its long term survival must not be prejudiced by short-term considerations.
  2. How the relationship between tourism and environment can be managed so that the environment is sustainable in the long term.
  3. Managing Olumo rocktourism and development activities so as to give proper importance to the nature and character of the place (Olumo rock) in which it is sited.
  4. Highlight, tourism and give recognition to it as a positive activity with a potential benefit to the local community.

1.4 Research Question

The research work is guided with same research question, which will be administered and distributed among the researchers area of study.The questions was carefully structured to gather information for better understanding of the research work.

  1. How is the sustainability of Olumo rock managed for a long term survival of sustainable development?
  2. Is the activities carried out at Olumo rock related or gives proper importance to the nature of the tourist center?
  3. Do you find Olumo rock more interesting each time you visit it for the past years you have known the tourist location?
  4. What has been the potential benefits of the Olumo rock to the local community?

1.5 Research Hypothesis

The researcher formed some of the hypothesis which will be tested to support this study. The hypothesis will be tested at 0.05 level of significance using the chi-square method and percentage analysis.

The research hypothesis are as follows.

Hypothesis 1:
  • H0: there is no significance relationship between tourism management and sustainable tourism development.
  • H1: there is a significance relationship between tourism management and sustainable tourism development.
Hypothesis 2:
  • H0: long term survival of tourism is not significantly related to tourism management.
  • H2: long term survival of tourism is significantly related to tourism management.
Hypothesis 3:
  • H0: there is no significant value to tourism location to sustainable tourism development.
  • H3: there is a significant value to tourism location to sustainable tourism development.

1.6 Significance of the Study

This research work highlights on the importance of tourism and management as a means of sustainable tourism development. It is believed that the findings of this research work should provide detailed information on the how to manage tourist centers for a sustainable development and long term survival. It is also expected that the study will benefit the hospitality industries and management.

The research will also have a significance difference to the researcher. This is because the study will expose the researcher to so many related areas in the course of carrying out his research. This will enhance the researcher’s experience, knowledge and understanding on tourism and management for a sustainable development.

1.7 Limitation of the Study

Due to time constrain, this research work should have covered a whole festive period of the Olumo celebration, but was shorten, also this research work is limited to the study of Olumo Rock and its surrounding Abeokota along Ikeja road Ogun State of Nigeria. Also,

  1. Little materials are also available because the work is relatively new.
  2. Financial constrain poses another challenges.

1.8 Scope of the Study

This research work is will be conducted with 180 respondents and the analysis for the research work will employ the use of chi-square and table percentage analysis. Also, work covered Olumo rock of Abeokota Ogunn State, and all its activities. Finally, the whole of the research work was conducted within a period of eight weeks.

1.9 Definition of Terms

Sustainable tourism:

Is the concept of visiting a place as a tourist and trying to make only a positive impact on the environment, society and economy. Tourism can involve primary transportation to the general location, local transportation, accommodations, entertainment, recreation, nourishment and shopping.


This a process of establishing or enhancing something to a better place or point


Is travel for pleasure; also the theory and practice of touring, the business of attracting, accommodating, and entertaining tourists, and the business of operating tours.

Chapter Five

Summary, Conclusion and Recommendation

5.1 Introduction

It is important to ascertain that the objective of this study was to ascertain the impact of tourism management on sustainable tourism development.

In the preceding chapter, the relevant data collected for this study were presented, critically analyzed and appropriate interpretation given. In this chapter, certain recommendations made which in the opinion of the researcher will be of benefits in addressing the challenges of tourism management and development in Nigeria

5.2 Summary

Nigeria would be a better country if we do not solely depend on the oil sector as the mainstay and the largest contributor to the Total government revenue and GDP. Oil will continue to be important as a source of revenue, but we need to drive the economy away from where we have 70 per cent of revenue in oil and 30 per cent from other sources. “We should drive it to where a third of our revenues come from oil and twothirds from the non-oil sector. That should be the vision for this economy. That is when we can see and say that we are capitalizing on our diversified base. The horizon is clear to see: Shale oil has come to stay and will keep crude price low. In single source economies like Nigeria, dependent on just one commodity for her foreign exchange, the shortage of forex will create inflation and economic hardship for the average citizen. To cushion these harsh economic storms, Nigeria can develop and invest in tourism, of which she has an upper hand. Tourism is one of the key sectors that provide unrivalled opportunities for Nigeria’s accelerated growth. It shares linkage with virtually all the sectors of the economy with proven multiplier effect on the economy. It remains Nigeria’s surest most strategic and competitive way to secure her rapid industrialization and future. It creates employment more than any other sector of the economy, earns foreign exchange.

5.3 Conclusion

From the study, it can be deduced that the country “Nigeria” just like other developing countries have huge of tourism potentials which are calling for exploration. Nigeria tourism sector needs help and support to be a beneficial of the huge opportunities surrounding the sector globally. The analysis above has shown that the country’s economy can be diversified and tourism is seen as the best alternative. However, the sector needs serious development for these dreams to come through. Although, the government has realised the huge benefits attached to development of tourism in a country and strategic plans has been set aside for tourism development to become a reality in the country. Besides this, the private individuals and organizations’ support are also very important in this regards. And also, all tourism firm or organizations should endeavour to work hand in hand for the development of tourism industry from their various areas in the sector. The country’s natural and human resources should be combined and used wisely in transforming the tourism industry into employment creation and inflow of foreign exchange. Despite the slowness in the country’s tourism industry, some bit of progressive work can still be perceived in the industry in some part of the country. It was revealed in the finding that some companies’ GDP has been boosted by tourism through the influence of funds from abroad, that it also promotes foreign investment and creates job opportunities for residents, and some states in the country has been greatly influenced and transformed by tourism. There is future for Nigeria tourism industry.

5.4 Recommendations

Nigeria has rich tourism potentials capable of attracting tourists to the country. Today, the political situation which is full of crisis, and the prevailing ethnic differences in Nigeria has hampered the rate of tourists inflow to Nigeria. It is on this note that the following are recommended:

  1. Private investors should be encouraged to take up the responsibility of the development of the site so it can reach a globally accepted ecotourism site but this should be subject to the community opinions and suggestions through adequate consultations and engagement. This is important as lack of community acceptance can have a negative effect on the development.
  2. The government should ensure a conducive atmosphere that would encourage and guarantee tourist safety in Nigeria.

Security, electricity, transportation, communication and other supporting infrastructure are key factors that attract tourists to a country. If they are in a comatose, visitors will search for alternative destinations. Therefore, it is pertinent to provide these supporting infrastructures.

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