Impact Of Sport Betting On Nigerian Youths (A Case Study Of Selected Youths In Warri)

Project and Seminar Material for Psychology

Project and Seminar Material for Psychology


This study was carried out on the impact of sport betting on Nigerian youths. The study was limited to selected youths in Warri. This study adopted the descriptive survey research design. The study covered one hundred and eighty-two (182) youths drawn from selected 5 regions in Warri: Ode Isekiri, Jelu, Obodo, Orugbo and Ubeji. Data were sourced from primary and secondary sources. Primary data was sourced from questionnaire while secondary data were collected from newspapers, textbooks, electronic journals, and the online publications obtained via the internet. The research instrument to be used for the study was a questionnaire. Data collected was analyzed with frequency count and percentages (%). The result showed that majority of the youths noted that high youth unemployment, high tendency for risk taking among the youths, increased passion for sports among others are the factors responsible for their involvement in sport betting. It was recommended that the youths do not see the negative social and economic implication of gambling and perhaps that is why the gambling (sports betting) sector is growing at a very high speed in Warri, Delta State.

Table Of Contents

Preliminary Page(s)

  • Title
  • Declaration
  • Approval
  • Dedication
  • Acknowledgement
  • Abstract
  • Table of Content

Chapter One


  • 1.1 Background of the study
  • 1.2 Statement of the problem
  • 1.3 Objectives of the study
  • 1.4 Research Questions
  • 1.5 Significance of the study
  • 1.6 Scope of the study
  • 1.7 Limitation of the study
  • 1.8 Definition of terms

Chapter Two

Literature Review

  • 2.1 Conceptual review
  • 2.2 Theoretical review
  • 2.3 Empirical review

Chapter Three

Research Methodology

  • 3.1 Introduction
  • 3.2 Population of the study
  • 3.3 Sampling method
  • 3.4 Instrumentation
  • 3.5 Method of data collection
  • 3.6 Method of data analysis

Chapter Four

Data Presentationand Analysis

  • 4.1 Results

Chapter Five

Conclusion and Recommendations

  • 5.1 Conclusion
  • 5.2 Recommendations
  • 5.3 Suggestions for Further Research
  • References

Chapter One


1.1 Background of the study

The love for sport has in recent times taken a new dimension with the advent of sports betting companies probably as a way of building a network of sports fans and supporters of sports. Sport betting is the activity of forecasting and predicting the result of sports matches or sports and placing a money stake or reward on it. Today online betting is very common among the youths from the age of 15-40 years and even older people also engage in online betting. The principal reason being that is gives quick and easy cash. But the fact remains that online betting is Betting. It is not a profession but an avenue to ruin the lives and future of young people. The concept of online betting has spread like wild fire into every city in the country without any challenge from the government not security operatives. Many youths are engulfed in the game to the detriment of their future. It is also appalling that many young secondary school and young school leavers are involved in this activity. There is a statistic that 70% of Nigerian youths are involved in sport betting. This implies that a greater percentage of the youth populations are becoming gamblers. Currently, there is neither law regulating the activity nor neither any government policy against sport betting. But the real fact remains that the lives of our youth and their future is at stake. The large segment of the population of youths in this game is from poor homes and those under bad social influences. Children from rich homes under parental guidance are exonerated from this group. It is certain that with the rate at which spot betting are growing unabated the future of many youths is at stake.

Football betting games has taken a new turn in Nigeria and other nations. In Nigeria, the popular most youths are engaged with include: Naira Bet, Bet 9ja, Sure Bet, Winners Golden Bet, 1960 Bet, Merry Bet, Bet Colony, Stakers Den while the foreign betting games include but are not limited to: Bet 360, Bet 365, 1x Bet, 24H Bet, 368 Bet, Apollo Bet, Bet-at-Home. Typically all the aforementioned betting companies create an open platform for interested persons to predict the outcome of a game – Football, Basketball, Car race, Hockey, Dog race, Virtual among others. Fans that predict correctly are rewarded and those whose predictions were wrong lose their monies. This is fast becoming the order in Nigeria, as fans that are “fans enough” go a step further to “stake” on the higher level of fandom and expertise in the football understanding (Tade, 2014).

Youths in Nigeria gamble for different purposes. These include ego, recreation and relaxation, resource accumulation, therapeutic purposes, such as showing adherence to group norms to avoid sanction, or demonstrating addiction. Gambling is a big business globally to the extent that it is now taxable and regulated as a legitimate business (Requirement of Online Sports Betting in Lagos 2015; National Sport Policy of Nigeria 2009). For instance, according to Statistical Portal (2015), even though it may be difficult to accurately estimate the total value of global sports betting, due to the inconsistency in the regulatory and financing environments, responsible surveys estimate the value of sports betting industry at around 700 billion U.S. dollars and 1.000 billion U.S. dollars, while in fact the illegal betting only might be as a high as 500 billion U.S. dollars. Some bookmakers even believe that sports betting are now worth over one trillion U.S. dollars.

It is worth noting that any figure on the process of betting is only an indicative of the official gambling. Most gambling activities are undocumented and operate on the informal levels among friends, colleagues, spouses, relatives, and even enemies, and can be as much as billions of U.S. dollars globally. Generally, online gambling is a fast growing business with an estimated annual growth rate of 12%, according to Global Betting and Gaming Consultants (2011), and this is driven by globalization and technology. Online betting and football betting particularly are best seen as an ancillary of westernization and globalization (Akanle 2011; Akanle, Olutayo 2010). Football has become not only a recreational engagement, but also a social and economic activity with a strong appeal across classes, genders, races, sexuality and other social categorization, especially in Africa and beyond (Anderson 2005, 2007; Cooky 2009;) with continuously huge potential for growth. What most fans do not know or do not care to know is the capitalist base of the football betting wrapped with recreational norms and values. Majority of football fans in Nigeria are fans of foreign European football leagues.

Football betting in Nigeria is consequently organized around major European leagues. These major European Leagues are mostly in order of popularity among the Nigerian fans: English Premiership, Spanish La
Liga, Italian Seria A and German Bundesliga. English Premier Clubs gain the greatest number of fans, Spanish La Liga is in the second place, and the Italian Seria A in the third. The most widely supported clubs, in order of the number of fans, are: Manchester United, Chelsea, Arsenal, Barcelona, Real Madrid and Liverpool (Tade, 2014; Ifeduba, 2011; Omobowale, 2009). It must, however, be noted that the “wide fan base” of the clubs is not rigid in Nigeria, but fluid, depending on the overall performance of the clubs over time.

In Nigeria commercial nerve centre, Lagos, shanty wooden structure with a number of benches, a television or more and a satellite dish are common sites. These venues, popularly called viewing centres offer a bulk of the football-mad population in the city a chance to watch the European leagues games usually for less than a dollar (N100) or (N50) depending on the location. As the popularity of these matches grew in the early 20s so did this presents of these viewing centres.

On match days, these places are usually packed with passionate fans, sporting replica jerseys and rooting for their favourite teams but more recently, a keen observe might notice fans at viewing centres clutching a white piece of paper – a “ticket”. Ticket are printed copies of selected games on which bets are placed and since last 2012, they have become more prominent in the Nigeria football landscape as sport betting is now very popular. Despite the notion that sport betting kicked off in Nigeria only recently, the earliest sport betting firms recorded their first entry into the market in 2007.

Generally, sporting betting involve punters predicting the outcome of matches and getting their bet to correspondence with the stakes. If the prediction are correct, the bet are rewarded with stipulated winnings. In Nigeria, where there are millions of incredible passionate football fans, sport betting has found it proverbial home.
Intimately, fans began to explore the real possibility of not just watching football match but also making money from this games played thousand of miles away. For fans who watch football as a leisurely past time, the ability to make money out it has presented an opportunity too good to pass up. Typically fans are used to hosting heated discussions on the monstrous weekly wages of their favourite footballers but sport betting has turned that conversation off its head. Football fans now discuss their earnings from bet as the sport has become a viable source of income, every other weekend betting company announce big winnings from bet placed with amount as low as N100.

In recent years, as Nigeria has become thriving market sport betting firms have sought to latch on and capture market shares to various degrees of success. The default business model sees the companies set up shop in a central working office while seeking to establish a wide network of affiliate agents who open bricks and mortar shops were customers can come in to place bet. For their part in the business trends, affiliate shops owners or agents as they are formally known earn commissions on the bet placed in their shops. While the off line components thrive, sport betting company also operates an online business model exploiting Nigeria‟s internet penetration. Recently, the Nigeria communication commission announces that internet users in the country had reached 97 million with more than half of the country on line, betting companies recognized the need to established viable online operations. For this purpose, websites are set up for punters to open personal accounts from which they conduct transaction ranging from depositing funds into an online wallet, placing bet and transferring winnings earned from bet to their bank accounts. While some companies explore both models aggressively others like Nairabet simply choose to remain predominantly online models thus, side stepping the financial and logistical implications of setting up and running a large scale off line model.

Before the introduction of DSTV, Eurosport, and other satellite televisions, local football clubs like Stationeries Stores, IICC Shooting Stars, Rangers International and E1 Kanemi Warriors, among others, controlled a huge fan base. In contemporary terms, the fan base of the local clubs is nearly non-existent, as European clubs mop up the fan base, and football betting among other sports such as golf, basketball, volleyball, polo, rugby, thrives in the gambling and betting game.

Although, recent studies have been conducted on sport betting in Nigeria (Tade, 2014; Ifeduba, 2011; Omobowale, 2009), all the studies examined the acceptance of sport betting, gambling behaviour of youths and the proliferation of football betting among youths in Nigeria as a whole. Also, many of the studies were mere theoretical discussion papers which did not collect data from any specific local government or state to determine the perceived benefit of sport betting among the youths. Hence, a knowledge gap exists on sport betting among youths in a state like Delta. Consequently, this study will be undertaken to fill this gap by investigating sport betting among Nigerian youths in Warri.

A gambler makes a living built on hope. The study seeks to appraise the impact of sport betting on Nigerian youths. (A case of selected youth in Warri.).

1.2 Statement of the problem

The fact that sport betting gives quick and easy cash does not exonerate the fact that youth involved in the game are gamblers and a gambler only makes a living out of hope. They are usually poor and pathetic people. Sports betting leads to provocation and sometimes results into violence when the fans don’t win. This youth tend to believe that they will one day become millionaires. This is only a fantasy that only ends in mental distress, insanity and suicide.

Losing a bet leads to depression, Frustration and anger. The game is fast rubbing off the attributes of a true Nigerian youth who is full of vigour, diligence inner strength to excel and converting them into laziness. Sport betting leads to family conflictETimes Nigeria (2017).It destroys ones’ ambitions, creativity and innovation. The many great people who have achieved in life such as the Bill Gates of Microsoft. Mark Zuckerberg of face book, Dangote etc., were not active gamblers. Many youths have been deceived to think that there is life in betting. The problem confronting the study is to investigate the impact of sport betting on Nigerian youths. A case study of selected youths in Warri.

1.3 Objectives of the study

The main study objective is to investigate impact of sport betting on Nigerian youths. A case study of selected youths in warri; While the specific objectives of the study include;

The specific objectives of the study are to:

  1. Examine the various sports youths take bet on in Warri
  2. Find out how often youths take bet on various sports in Warri
  3. Identify the reasons why youths of Warri engage in sport betting
  4. Determine the factors responsible for the acceptance of sport betting among youths in Warri
  5. Determine the perceived social-economic contributions of sport betting to the society
  6. Proffer suggestions on the basis of findings in the study

1.4 Research Questions

The following research questions are raised to guide the study:

  1. What are the various sports youths take bet on in Warri?
  2. How often do youths take bet on various sports in Warri?
  3. What are the reasons why youths of Warri engage in sport betting?
  4. What are the perceived social-economic contributions of sport betting to the society?
  5. What factors are responsible for the acceptance of sport betting among youths in Warri?

1.5 Significance of the study

The study seeks to provide an evaluative study to determine the relevancy and the impact of sport betting in Nigeria with the view of proffering solution to the phenomenon.

The findings of this study will provide an updated empirical statistics of widespread of gambling behaviour among youths in Nigeria which can be of great benefit to the government, psychologists and other helping professions, stakeholders, youths, researchers and body of knowledge at large. The findings of this study can be used in decision making process concerning the prevalence and pattern of gambling behaviour among youths in Nigeria.

It will help the government to be aware of the pattern of gambling behaviour exhibited by her youths. It will help the government in proper regulation of gambling act. It will also be useful in formulation of appropriate policy that can curb the menace of gambling behaviour among youths in Nigeria.

1.6 Scope of the study

The study focuses on the appraisal of the impact of sport betting on Nigerian youths. A case study of selected youths in Warri.

1.7 Limitation of the study

All research projects have limitations and the present one is of no exception, during the course of this work, the researcher finds it very difficult to gain the attention of the youths. Also the attitude of the youths towards supplying correct and adequate information with respect to the items in the questionnaire is also a limiting factor in the course of this research.

Another limitation is that the sample size of this research is not enough for generalization for all Nigerian youths. Also there are other determinants of gambling other than those considered in this research.

However, these limitations did not deny the work of its worth and standard, they are just for other person(s) who might want to research in to this area of study in the future to take into cognizance.

1.8 Definition of terms

Sport Betting

The activity forecasting and predicting the result of sports matches or sports and placing a money stake or reward on it.

Culture Defined

Culture is the totality of a system, knowledge, belief, arts, morals, customs, laws and other capabilities of a society acquired through learning and transferred to others from one generation to another.

Western Culture Defined

Western culture constitutes the social norms, belief, customs, ethical values associated with countries and nations of Europe. Apparently in Nigeria this were the influence of the colonial master of the then British, America etc. Consequently, the development of the western culture was the introduction of Christian influence in Nigeria over the Nigerian traditional cultural system. This influence permeates various aspect of life including the marriage institution.

Chapter Five

Conclusion And Recommendations

5.1 Conclusion

The proliferation of sport betting among youths in Warri is on the increase. Many of them take bet with various sport betting companies such as Bet9ja, Nairabet, SportyBet, SureBet and EbonyBet. This is due to high youth unemployment and quest for a means of livelihood. Although, sport betting has economic and social benefits such as increase income potential and employment benefits to those that participate in the activity. The social and economic benefits of sport betting as perceived by majority of the youths is mainly income driven and this may be as a result of sport betting being a relatively new phenomenon in Nigeria. Despite the lack of public awareness, sport betting among the youths may be a serious problem. This generation of youths are the first that will have grown up in an environment where gambling is perceived to be a harmless recreational, entertaining, and socially acceptable pastime activity. Consequently, the incidence of gambling- related problems such as borrowing, indebtedness, anxiety, and emotional worries in event of loss of money placed on stakes amongst youth may be heightened through the glamour and exciting appeal of sport betting portrayed in the media including television shows andfilms.

5.2 Recommendations

The following recommendations are made on the study:

  1. The youths do not see the negative social and economic implication of gambling and perhaps that is why the gambling (sports betting) sector is growing at a very high speed in Warri.
  2. There is need for the Warri parliament to enact strict laws that ensure that gambling companies operate within a given a set of rules. Otherwise the current state of affairs provides for anyone to open a gambling business. Also the National Lotteries Board should collaborate with community law enforcement agencies to identify illegal gambling activities.
  3. There is need for social awareness, civil society organizations should work with communities in pointing out the dangers of gambling especially among the youths by using appropriate media.
  4. There is also need to liaise with gambling operators to regulate on advertising and also deregister all those operators who encourage child gambling.

5.3 Suggestions for Further Research

This study researched into the prevalence, patterns and influence of personality traits, depression, financial strain, gender, age, and motivating factors on gambling (sport betting) among youths in Warri, Delta State, Nigeria. Further research work should be carried out in many states of the federation for proper documentation and awareness. Also, this study could be conducted to last a little longer for better result as the researcher had limited time frame to complete the study.

Further research should be targeted at processes leading to severe pathological gambling. Furthermore, there are many other factors influencing gambling, these factors should be identified and included in further studies.

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