Impact Of Social Networking Site On Employee Performance

Project and Seminar Material for Business Administration and Management BAM

Impact Of Social Networking Site On Employee Performance


Abstract


Social networking site is all about awareness and connection, and presently the social networking seems to be the tool that affects the job performance of employee in the workplace. The new media is growing so fast that it makes it imperative for employees to embrace the medium. The purpose of the study is to investigate the impact of social networking site on employee performance. The total population for the study is 200 staff of Guarantee trust bank in Akwa Ibom State. The researcher used questionnaires as the instrument for the data collection. Descriptive Survey research design was adopted for this study. A total of 133 respondents made up accountants, customer care officers, human resource managers and marketers were used for the study. The data collected were presented in tables and analyzed using simple percentages and frequencies


Chapter One


Introduction

1.1. Background Of The Study

Social networking is creating a dramatic changes or dynamic in the environment but it’s obvious it is creating changes. Social networking an online medium of interaction which let people build relations, share ideas, communicate information and bounding society in sentimental stream. Social networking is making dramatic growth in dynamic environment of now a day. People use social networks for catharsis of their human emotions. Motives of social networking can be different for person to person like; people connect to LinkedIn for professional purpose, Facebook and MySpace for personal motive, Twitter for social networking, Personalized Blogs for personal thoughts and view point. Motive of using social networks can be change but the ultimate logic of connecting is building social contacts and sharing (Ehrlich, 2011).

Social networking is not only targeting young generation. It’s tempting and hitting all age groups and generations. The way to use and respond social networks is not a good thing, nor a bad thing, it’s just a different thing. Using and connecting to social networks is part and parcel now a day of everyone’s life. Now people never ask for mail addresses or mobile numbers instead of that people ask each other for their social network IDs for carrying on long term contacts (Avalos, S. 2011),

Every organization is using social network sites for their professional benefits like creating customer relationship. So it becomes the need and it’s the time for organizations to design workforce according to changing environments. Organization’s productivity and profits base on its employee’s performance, and its employees are strongly connecting to social networks. In other aspects Social networks are creating risks, opportunities, threats, weaknesses, and strengths for organizations. Risk in a way that social networks are real time communication mediums, It can communicate and disseminate information of organization instantly in real timing which organization may never want to share with people outside the organization.

Opportunity in the context that competitor’s employee shared information about upcoming strategy at social medium which can be used for organization’s benefit. Threat can be faced by organizations when its employees discuss internal information of organization at social networks which can be used by its competitors. Social networking can be weakness of organization when it affects its productivity negatively. Same social networking become strength for organizations when it’s used to build good relationship with employees, to direct them is right way, to collect information about employee behavior and to train them (Flynn, 2011),

Social networking affect all sectors of the economy as it affects employee’s skills, productivity, qualification/knowledge and motivational level. Organizations practice social networking for building employer-employee relationship by increasing employee’s skills, productivity, motivational level and knowledge. Organizations evaluate their employees and manage their contributions to keep organization’s image high through social networking. Some organizations direct their employees for ethical behavior in using social networks while they are representator of the organization. For doing all this organizations are formulating some sort of policies regarding using of social networking (Flynn, 2011), however, it can be said that social networking has strong impact on employees’ performance in terms of affecting the skills, productivity, knowledge and motivation.

Guaranty Trust Bank plc was incorporated as a limited liability company licensed to provide commercial and other banking services to the general public of Nigeria in 1990. The Bank commenced operations in February 1991, and has since then grown to become one of the most respected and service focused banks in Nigeria (GTB, 2015). In September 1996, Guaranty Trust Bank plc became a publicly quoted company and won the Nigerian Stock Exchange President’s Merit award that same year and subsequently in the years 2000, 2003, 2005, 2006, 2007, 2008 and 2009. In February 2002, the Bank was granted a universal banking license and later appointed a settlement bank by the Central Bank of Nigeria (CBN) in 2003. GT Bank plc has 217 branches, 17 Cash Centres, 18 e-branches, 23 GT Express locations and more than 1141 ATMs in Nigeria.


1.2. Statement Of The Problem

Some studies claim that the use of social networking sites makes employees happier and, therefore, more productive (AT&T, 2008; Bennett et al., 2010; Leidner et al., 2010; Li & Bernoff, 2008; Patel & Jasani, 2010) while other studies consider social networking site use a reason for reduced productivity since it can waste time and be addictive (Accountemps, 2010; Nucleus, 2009; O’Murchu et al., 2004; Rooksby et al., 2009; Shepherd, 2011; Wavecrest, 2006).

These studies that argue that using social networking sites reduces productivity in the workplace looked only at the time wasted as a result of social networking site use in the workplace and ignored the possible indirect benefits such as enhanced job satisfaction, higher organizational commitment, lower absenteeism, higher retention rates, higher innovative behavior, and increased productivity. As for studies that argue that the use of social networking sites in the workplace is adding value to organizations, they did not empirically measure the positive effects of social networking site use in the workplace on work-related outcomes.

This study, in turn, attempts to resolve this controversy by empirically studying the direct and mediating effects of job satisfaction, organizational commitment, absenteeism, turnover intention, and innovative behavior on the relationship between social networking site use intensity and job performance


1.3 Objective Of The Study

The general objective of the study is to evaluate the impact of social networking sites on employee performance while the following are the specific objectives of this study:

  1. To find out the impact of social networking sites on employee performance.
  2. To examine the effect of social networking sites on the privacy and security of an organization’s information.
  3. To evaluate the potential benefits of social networking sites for business in an organization.
  4. To ascertain the relationship between social networking and employee performance

1.4 Research Hypotheses

For the successful completion of the study, the following research hypotheses were formulated by the researcher;

  1. H0: there is no effect of social networking sites on the privacy and security of an organization’s information
    H1: there is effect of social networking sites on the privacy and security of an organization’s information
  2. H02: there is no relationship between social networking site and employee performance
    H2: there is relationship between social networking site and employee performance

1.5 Significance Of The Study

Studying the effect of social networking sites use in the workplace on employee performance is important for several reasons. First, professionals in charge of human resource departments will benefit from understanding the associations elicited by this study. Understanding relationships between social networking sites use in the workplace and employee performance and productivity, job satisfaction, organizational commitment, absenteeism, turnover intention, innovative behavior, and job performance can help reveal the underlying rationale for organizations to either allow or disallow the use of social networking sites in the workplace.

Organizations are searching for available means to increase workplace productivity. If the use of social networking sites turns out to be one of these means, organizations will be able to add the use of social networking sites in the workplace to their arsenal of practices to enhance job satisfaction, organizational commitment, absenteeism, turnover intention, innovative behavior, and ultimately job performance. Second, this study contributes to social networking, employee performance, job satisfaction, organizational commitment, absenteeism, turnover intention, innovative behavior, and job performance literature.

The findings of this study will reveal whether the belief that happy workers work harder holds in the context of social networking sites use in the workplace.


1.6 Scope And Limitation Of The Study

The focus of the study is on the impact of social network sites on employee performance will make use of data obtained from this research to conclude and establish whether the use of social network sites actually results in low productivity or enhances it. Due to the nature and the subject of the study only educated workers will be involved in the category of workers that are more likely to use the internet as part of their work and during this course make use of social network site as a side entertainment. Workers could be exposed to issues such as network security, cybercrime, pornography, online marketing and advertisement and this study will be touched all these areas considering the previous literature on the subject area.


1.7 Definition Of Terms

Social Media:

A social networking site is a platform to build social networks or social relations among people who share similar interests, activities, backgrounds or real-life connections.

Web Site:

A website is a set of related web pages typically served from a single web domain.

Employee:

An individual who works part-time or full-time under a contract of employment, whether oral or written, express or implied, and has recognized rights and duties.

Employee Performance:

The job related activities expected of a worker and how well those activities were executed.


1.8 Organization Of The Study

This research work is organized in five chapters, for easy understanding, as follows

  • Chapter one is concern with the introduction, which consist of the (overview, of the study), historical background, statement of problem, objectives of the study, research hypotheses, significance of the study, scope and limitation of the study, definition of terms and historical background of the study.
  • Chapter two highlights the theoretical framework on which the study is based, thus the review of related literature.
  • Chapter three deals on the research design and methodology adopted in the study.
  • Chapter four concentrate on the data collection and analysis and presentation of finding.
  • Chapter five gives summary, conclusion, and recommendations made of the study

Chapter Five


Summary, Conclusion And Recommendation

5.1 Introduction

It is important to ascertain that the objective of this study was to ascertain the impact of social networking site on employee performance

In the preceding chapter, the relevant data collected for this study were presented, critically analyzed and appropriate interpretation given. In this chapter, certain recommendations made which in the opinion of the researcher will be of benefits in addressing the challenges of social networking site on employee performance


5.2 Summary

This study was on the impact of social networking site on employee performance. Four objectives were raised which included:To find out the impact of social networking sites on employee performance, to examine the effect of social networking sites on the privacy and security of an organization’s information, to evaluate the potential benefits of social networking sites for business in an organization, to ascertain the relationship between social networking and employee performance. In line with these objectives, two research hypotheses were formulated and two null hypotheses were posited. The total population for the study is 200 staff of Guarantee trust bank in Akwa Ibom State.

The researcher used questionnaires as the instrument for the data collection. Descriptive Survey research design was adopted for this study. A total of 133 respondents made up accountants, customer care officers, human resource managersand marketers were used for the study. The data collected were presented in tables and analyzed using simple percentages and frequencies


5.3 Conclusion

In this changing world, adaptability is becoming the most important capability for employees and the organization as well. In other word, adaptability is the key factor to employees‟ job performance (Pulakos et al. 2000). While most existing studies mainly explore how social media influence employees‟ job performance in the perspective of work-life balance and wasted time, it is necessary to incorporate the impact of social media on job performances.


5.4 Recommendation

Financial institutions should develop right attitude in its employees for using social networks. It should be taken as positive and ethical medium of social communication. Financial institutions‟ employees should take social networks as a constructive medium for learning new things, ideas, creating social contacts, having emotional catharsis instead of destructive medium or behaving below morality. At social networks employee are representation/ symbol of these organizations. Their below morality activity or behavior can spoil the image of the organizations in spectator’s point of view. So, financial institutions can avail social networking platforms for developing and enhancing employee’s performance.


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Frequently Asked Questions


How does social networking influence employee performance?

Descriptive, correlation and regression analysis have been employed to identify the influence of the variables to test hypotheses. This research concludes that the intensive use of social networking sites has the greatest positive impact on the employees’ performance. It does enhance their job satisfaction which leads to organizational commitment.

What are the benefits of social networking sites in the workplace?

Moderate use of social networking sites leads to achieve a balance between the personal and the professional life of employees. It ultimately increases employees’ overall performance over a long period of time. Using social networking sites has several benefits. 

How does social media influence work performance?

The research offers empirical evidence regarding how the influence of social media on work performance is transmitted through social capital and knowledge transfer. The authors quantify social media’s benefits for organizations, providing managers an impetus to deploy them in the workplace with optimistic expectation.

Does social media use intensity influence employees’ psychological well-being?

The current study examines the impact of loneliness on employees’ psychological well-being (PW); subsequently, the mediating role of social media use intensity (SMI) at the workplace. It also examines the moderating role of gender and management status of employees.

How does social media impact employee engagement?

The visibility afforded by social media makes profiles, content, and activities transparent and available to employees themselves and others [64]. With the help of DingTalk, employees create or review schedules to guide their activities more frequently via writing daily logs.

How does social support influence employees in the workplace?

Perceived social support can influence individuals’ appraisal of stressful situations, whereby difficulties and setbacks at work are appraised as more manageable and less threatening [24], [75], [76]. Employees can use social media to establish social relationships and obtain social supports from others.

What are the pros and cons of social networking sites?

Social networking sites have allowed easier communication between family and friends. Social networks allow for easier communication and allow people to make new friends. The pros of social networking sites. So in short, a social networking site has innumerable pros and cons. However, these sites allow pedophiles to groom kids and allow for …

Are social networking sites beneficial to the society or not?

Social networking sites are great for our society, due to its promotion increased interactions and connection between millions of people throughout the world. I personally am in favor of social networking sites because it allows people to create new relations and reconnect with their friends and family members. 

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