The Impact Of Radio Musical Programmes On Nigerian Youths

Project and Seminar Material for Mass Communication

The Impact Of Radio Musical Programmes On Nigerian Youths


This study contains an analysis of the broad areas presumed scientific research which have showed that exposure to Radio products of Radio origin exercises a powerful impact on Listeners from other countries. In this study, concentration was on Radio Radio as the independent variables and the cultural identity of Nigerian Polytechnic students. The role which Radio plays in transmission of cultures across national frontiers has been review in this study. This ability of Radio is a function of its qualities rhetoric, imagery, style and language pervasiveness, culture, consistence, repetitiveness etc which collectively make it the highly successful medium that it has become.

Chapter One


1.1 Background of the Study

Lerner states that the inhabitants of third world nations must learn to empathize with the West for modern transformation of their societies to be possible. Schramm (1964), on the other hand, developed an interesting model in which he equates the level of social development of communication to various nations. Access to these modern mass media (Radio, Radio, films, telephone, and newspapers) is linked to individual modernity. Nigeria and other third world countries have reacted to these finding by inventing a substantial amount of their foreign exchange earnings to import radio and Radio transmitters and sets. The Radio programmes especially provide many powerful models for children and abundant opportunities for observational learning.

The Radio programmes include:

Vulgar Language – behaviours. Etc. that most parents do not want their children to imitate. Studies have been found by early adolescence that the average Nigerian children have Listen toed thousands of dramatized murders and countless other acts of violence on Radio ( For many years, psychologists have debated the question of whether Listen to violence on Musical have detrimental effects on children. A number of experiments both inside and outside the laboratory have found evidence that Listening Musical violence is relayed to increased aggression in children.

Nigerians as exemplified by trends in Osun State Metropolis where Radio exports of Radio entertainment, information are shown in NTA Osun State, ESBS Radio, Minaj Channel, Cartoon Network, ESPN –“Expanded Sports programmes Network” channel provided by various satellite transmission operators as DSMUSICAL, Multi – Choice, Music Radio, Euro – sports, etc. Have raised Nigerians eyebrows to such Radio Musical Proggrammes. Thereby, making them to behave like them, associate with them and even speaks like them. Even our generation that is shown on NTA Osun State and the youth perspective on ESBS are presented by youth and replete with music video of Radio origin dominated by rape stars as (Late) Tupac, Beyonce, Ashanti, 50-Cent, Sean Paul, Kelly Rowland, Celine Dion, etc. It is the researcher’s believe that Radio Radio especially American Radio exports have a strategic “weapon” aimed to over power Nigerian youths.

1.2 Statement of the Research Problem

The impact of Radio Musical Proggrammes on Nigerian youths have been said to be a serious problem facing Nigerians. Some of these problems are:

  1. Inadequate policy to guard the youths towards Radio Radio musical programmes.
  2. There is an erosion of the cultural values.
  3. The imitation of Radio musical cultures especially the American cultures.
  4. The Nigerian youths are faced with brain wash.

Therefore, if the above problems are not been taking care off, it will lead to a total destruction of the Nigerians culture.

1.3 Objective of the Study

The researcher’s objective is to conduct an in-depth research on the impact of Radio Musical Programmes on the Nigerian youths with an insight to determine its implication to Nigerian youths are:

  1. To show how the contents of Radio musical programme affects Nigerian Polytechnic students.
  2. To examines its pervasive impact on Nigerian Polytechnic student.
  3. To know how if or not to isolate Radio Musical Programmes from Nigeria students.

1.4 Significance of the Study

  1. The research will help in possible dilution, domination and finally absorption of the African/Nigerian culture which until the present has been characterized with good neighborliness, respect for elders, virtuousness, community orientation and collectivism.
  2. It will enable the government and policy makers to put adequate measures in place to check the management of Radio Musical Programmes into Nigeria.
  3. It will help remove the idea of imitating Radio cultures or ways of life from Nigeria.
  4. The conduct of this research will enable the government to know what role the media can play in the development of a country and therefore, harness the mass media especially Musical in the democratic process and development process in general.

1.5 Research Questions

The research questions are arranged questions meant to be asked by the researcher and receives a feedback (answer) from a respondent. For a researcher to achieve her aim, the following question should be used.

  1. Do Nigerian youths expose themselves more to Music than other media?
  2. Do they prefer Radio Radio musical programmes to other ones and why if yes?
  3. Do Nigerian youths identify more with locally or foreign Musical stars as models?
  4. Will improvement of local Musical/movies industries improve Nigerian youths preference for local Musical product?

1.6 Research Hypotheses

  1. Hi: More exposure to Musical programmes lead to identification of Radio Musical stars as models
    Ho: More exposure to Musical programmes do not lead to identification of Radio Musical stars as models.
  2. Hi: The improvement of local Musical /movies industries will increase Nigerian youths preference for local Musical product.
    Ho: The improvement of local Musical/ movies industries will not increase Nigerian youths preference for local Musical product.

1.7 Scope / Delimitation Of The Study

The scope of this study is to find out how the Radio Musical Programmes affect Nigerian Youths using Osun State Polytechnic ND II Computer Science Student as a case study. The institution is been noted for a constant impact of Radio programs on their cultural values. Hence, the need for choosing the institution as a case study commenced.
In the course of the research, oral interview were consulted on both staffs and students of the institution. But the research depends more on the questionnaire which were distributed to students and staffs and were completed and returned. The researcher also consulted some textbooks, Newspapers and journals which provided a lot of information pertaining to the study.

1.8 Assumptions of the Study

The following were the assumption of this study:

  1. A greater number of Nigerian Polytechnic Students Listen to Music.
  2. Radio musical programmes have a greater appeal to Nigerian Polytechnic Students than other programmes.
  3. That the programmes contents of Radio Musical project symbiotic forms of social reality.
  4. The Radio Musical is having a greater acculturation on Nigerian Polytechnic students in particular and on Nigerian youths in general.
  5. That the improvement of local Musical/ movies industries will change Nigerian youth’s attitudes towards Radio musical programmes.

1.9 Limitation of the Study

Though this research work is on the impact of Radio Musical Programmes on Nigerian youths. It is limited to Osun State Polytechnic ND II Computer Science Student Students Iree, Osun State, using five departments that were randomly selected from faculties and hundred and fifty questionnaires that were distributed to them. This is because of time and resource, had it been that time and resource were available similar studies would have been done in other private Polytechnic/ schools in the country so as to ensure a more embracing result.

1.10 Conceptional and Operational Definitions of the Terms.

1. Youth:

It means young men and women.


It is defined as students in various Polytechnics in Nigeria and who fall between the ages of 15 -30

2. Media:

The means of giving news and opinions to large number of people.


The media is operationalised as Musical. Broadcast used to generate or circulate information to the public.

3. Cultural identify:

It is the self definition, self perception and self- image of a person as a member of a group exhibiting uniform culture that are consistent with the values of that group.


It is those commonly shares socio-political interpretation and meanings related to the beliefs, norms, values, attitudes and behaviours within Nigeria.

4. Cultural Dominance:

This refers to nations of neocolonialism that uses policy and practice that have effect to dominate the culture and affairs of less developed countries.


It means the conscious and unconscious domination by Radio Musical media onthe media system of Nigeria.

Chapter Five

Summary, Recommendation and Conclusion.

5.1 Summary

The uses and gratification theory have provided ready explanation of why the youths highly associate with the medium which provide them with message and images that they Listen and accept.

The theoretical synthesis of acculturation, cultivation, mainstreaming, projection and perception of reality taken within the ideological perspective of media hegemony, have shown that Radio can be used positively or otherwise to foster the growth and development of culture, to assimilate, or completely destroy it. The Radio was also shown to be a good, but not in any way a dominating contributory to the unhealthy desire by Nigerian youths to emigrate to the Radio world.

5.2 Recommendations

With the implications of the findings been clearly put in focus in the preceding chapters, it is the researchers’ Listen that no further time should be wasted in apportioning blames to individuals or bodies for their roles in the cultural imperialism issue.

The cultural media domination that does exist in the Nigeria content can only take place within the complicity and social consent of the dominated cultures (Cuthbert 1985) and Nigerian youths as well as other audience members seen to offer willing compliance.

However, the following recommendations are put forward by the researcher as means of putting an end to our cultural values genocide and communication neo-colonialism.

  1. The media managers and practitioners as gate-keepers must develop a Nigerian cultural inclination and consciousness that will allow for the production of programmes reflecting the Nigerian idiom, develop its own Radio rhetoric and creative ability.
  2. The Nigerian journalist should be aware of his responsibilities towards the community which is the principle way of helping development. As long as he realizes that the conduct of his duty has bearing on mind what is good for the society, then he will always guard against feeding his audience with imperialistic messages.
  3. The broadcast houses should also create and project an in-house policy requiring that staff must aim their indigenous name at least while on air. This will make people

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