Impact Of E-Commerce On Business Performance In A Business To Business Environment

Project and Seminar Material for Economics

Impact Of E-Commerce On Business Performance In A Business To Business Environment


Abstract


The study specifically was aimed at ascertaining the adoption, barrier of adoption of E-commerce and impact of E-commerce on business performance in a business to business environment. This study reviewed and anchored its framework on Expectation-Confirmation theory.

The study adopted the survey research design and randomly enrolled participants in the study. A total of 80 responses were validated from the enrolled participants where all respondent are active workers in the 5 selected business enterprises in Abuja.

The study has established that there’s a strong relationship between the adoption of E- Commerce and the performance in a business to business environment.


Chapter One


Introduction

1.1 Background of the Study

E-commerce is viewed as the electronic means of production, distribution, marketing, sale or delivery of goods and services .According to (Baker & McKenzie 2001 cited Kaynak et al 2005). Shultz & Baumgartner (2001) e-commerce is viewed as the buying and selling of products, services and information via computer networks”. Globerman et al (2001 cited Kaynak et al 2005) also states that ecommerce involves the contractual agreement between the buyer and the seller and conclusion of that agreement through the payment of goods and services via the electronic means

Watson et al. (1998) provides reasons as benefit of e-commerce .This include low transaction cost, customer service which provides good image of the firm, and increase visibility; to improve customer service, enable market expansion; reduced stakeholder communication costs through on-line transactions and information distribution. The research therefore seek to investigate the Impact of e-commerce on business performance in a business to business environment –


1.2 Statement of the Problem

2 The World Trade Organization (WTO) provides a definition of E-commerce as the electronic means of production, distribution, marketing, sale or delivery of goods and services .According to (Baker & McKenzie 2001 cited Kaynak et al 2005). Shultz & Baumgartner (2001) e-commerce is viewed as the buying and selling of products, services and information via computer networks”. Globerman et al (2001 cited Kaynak et al 2005) also states that ecommerce involves the contractual agreement between the buyer and the seller and conclusion of that agreement through the payment of goods and services via the electronic means

Watson et al. (1998) provides reasons as benefit of e-commerce .This include low transaction cost, customer service which provides good image of the firm, and increase visibility; to improve customer service, enable market expansion; reduced stakeholder communication costs through on-line transactions and information distribution

The current trend in global trade and commerce show the increasing use of E-Commerce to increase sales globally; however there is also an increase in competition by larger firms’ .Brand Loyalty is also decreasing as customers can readily switch their buying pattern. Low Average Order Values. It often takes several days to locate the ideal product after intensive search. Many ecommerce solutions lack personalization, some are mechanical, and devoid of ‘intelligence ‘and ‘understanding’ Large firms requires. good numbers of consumers requires a more personalized, assisted, shopping experience, which many cannot provide.

Therefore the problem confronting this research is to determine Impact of e-commerce on business performance in a business to business environment


1.3 Objectives of the Study

To determine the Impact of e-commerce on business performance in a business to business environment

E-commerce is viewed as the electronic means of production, distribution, marketing, sale or delivery of goods and services .According to (Baker & McKenzie 2001 cited Kaynak et al 2005). Shultz & Baumgartner (2001) e-commerce is viewed as the buying and selling of products, services and information via computer networks”. Globerman et al (2001 cited Kaynak et al 2005) also states that ecommerce involves the contractual agreement between the buyer and the seller and conclusion of that agreement through the payment of goods and services via the electronic means

Watson et al. (1998) provides reasons as benefit of e-commerce .This include low transaction cost, customer service which provides good image of the firm, and increase visibility; to improve customer service, enable market expansion; reduced stakeholder communication costs through on-line transactions and information distribution.


1.4 Research Questions

  1. What constitute the nature of eCommerce?
  2. What is the impact of eCommerce on business performance in a business to business environment?

1.5 Significance of the Study

The study shall elucidate on the impact of eCommerce on the performance of businesses with a view to providing a comparative analysis with the traditional buying and selling practice


1.6 Research Hypothesis

  • Ho The impact of e-commerce on business performance in a business to business environment is low
  • Hi The impact of e-commerce on business performance in a business to business environment is low

1.7 Scope of the Study

The study focuses on the appraisal of the impact of e-commerce on business performance in a business to business environment


1.8 Limitations of the Study

The study was confronted by some constraints including geographical factor and logistics.


1.9 Definition of Terms

E-Commerce Defined

E-commerce is viewed as the buying and selling of products, services and information via computer networks”.

Brand Loyalty Defined

This is the faithfulness which the consumers exhibit to a particular brand, with the view of ensuring repeat purchases, irrespective of existing competition.


Chapter Five


Conclusion and Recommendation

5.1 Conclusion

In this study, our focus was to carryout a critical analysis on the impact of e-commerce on business performance in a business to business environment. The study specifically was aimed at ascertaining the adoption, barrier of adoption of E-commerce and impact of E-commerce on business performance in a business to business environment. This study reviewed and anchored its framework on Expectation-Confirmation theory.

The study adopted the survey research design and randomly enrolled participants in the study. A total of 80 responses were validated from the enrolled participants where all respondent are active workers in the 5 selected business enterprises in Abuja.

The study has established that there’s a strong relationship between the adoption of E- Commerce and the performance in a business to business environment. It was established that the adoption of E-Commerce to facilitate payments, to list and display available inventory to customers, to track inventory from purchase to sale, to make enquiries, to receive orders, to fulfil orders, to engage customers, accounted for 85.8% of the performance.


5.2 Recommendation

Based on the responses obtained, the researcher proffers the following recommendations:

The researcher recommends that businesses need to incorporate all the aspects of E- commerce into their overall adoption strategy. The automotive firms need to find out ways of encouraging employees to make use of E-commerce. If employees are encouraged and motivated by the top management to use E-commerce, the adoption becomes much easier. It is therefore recommended that the management of automotive firms need to incorporate motivation and incentive into the overall E-commerce strategy. It is also incumbent on the employees of these firms to enhance their skills by taking lessons on E-commerce and to keep abreast with emerging technologies to remain relevant in the ever-changing modern workplace.

Since E-commerce is increasingly becoming an important and indispensable tool for conducting business, the government should come up with relevant policies that support its adoption by eliminating the known barriers to adoption that are related to policy and regulation. In addition, owners and employees of automotive firms should be encouraged to regularly attend workshops and courses to constantly improve on their technical skills and knowledge of E-commerce.


Get Complete Project Material

5,000 5000

The Complete Material Will Be Sent to You in Just 2 Steps

Quick & Simple…


Step One Purchase

Make Payment (Through Transfer) of ₦5,000 to the Account Below

Zenith BankAcc No: 1225513212
Samphina Academy
Current Account

Or CLICK HERE To Pay With Debit Card


FOR STUDENTS OUTSIDE NIGERIA
CLICK HERE To Purchase Material ($15)
FOR GHANIAN STUDENTS
Make Payment of 120 GHS to 0553978005 | Douglas Cloud Osabutey | MTN MoMo

Step Two Purchase

Send the Following Details on WhatsApp ( 08143831497) After Payment

  1. Payment Details

  2. TOPIC: Impact Of E-Commerce On Business Performance In A Business To Business Environment

The Complete Material Will Be Sent To You On WhatsApp After Receiving Your Details
T & C Apply


  Contact Our Help Desk


Need a Different Topic? Perform a Quick Search



List of Related Works

Click on Any Topic to Preview the Content

samphina.academy

Samphina Academy

Samphina Academy is an Online Educational Resource Center that is aimed at providing students with quality information and materials to aid them in succeeding in their academic pursuit.