The Impact Of Communication In Achieving Organization’s Objectives

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The Impact Of Communication In Achieving Organization’s Objectives


Abstract


It is the contention of this researcher that in an organisation, communication describes the process by which managers establish a degree of “commonness” with their employees and with their external public. To that extent, communication is the vehicle by which information and human attitudes are exchanged with others. Simply put, communication is the “glue” that holds business together, for without some form of communication, the managerial functions of planning, organizing, leading and controlling could not be performed. As organisation grow larger and the world “grows smaller”, an increasing interdependence is created among people and within organisation, which multiplies the need for effective communication. This project discusses the importance of communication in enhancing the goals of a business enterprise by defining the concept of communication from the perspective of the human relations school; it also dwells on the influence of electronic communication in the face of globalization, competition and cooperation. It envisions what need to be done by organisation by making appropriate recommendations generated through the findings of the study.


Table of Contents


  • Title page
  • Certification
  • Dedication
  • Acknowledgements
  • Table of contents
  • Abstract

Chapter One:

Introduction

  • 1.1 Background to the study
  • 1.2 Objectives of the study
  • 1.3 Statement of the problem
  • 1.4 Significant of the study
  • 1.5 Scope of the study
  • 1.6 Limitations to the study
  • 1.7 Definition of terms

Chapter Two:

Review of Related

  • 2.1 Introduction
  • 2.2 The concept of communication
  • 2.3 Concept of organization
  • 2.4 Organizational communications
  • 2.5 The structure of organizational communication
  • 2.6 Formal and informal communication channels
  • 2.7 Flow of information in the organisation
  • 2.8 Functions of organizational communication

Chapter Three:

Methods and Procedures of Data Collection

  • 3. 0 Research methodology
  • 3.1 Research design
  • 3.2 Sources of data
  • 3.3 Data collection instruments
  • 3.4 Research population and sample size
  • 3.5 Sampling procedure employed
  • 3.6 Method of data analysis

Chapter Four:

Data Presentation and Analysis

  • 4.1 Introduction
  • 4.2 Summary of findings

Chapter Five:

Summary, Recommendations and Conclusion

  • 5.1 Summary
  • 5.2 Recommendations
  • 5.3 Conclusion
  • References
  • Appendix

Chapter One


Introduction

1.1 Background to the Study

All of us have been communicating with others since our infancy, the process of transmitting information from an individual or group to another is a very complex process with many sources of potential error, Communication has always been and is still an important aspect of daily living especially so in a commercial organisation which is geared towards optimal profit maximization.

Many people practice the art of communication, the government of a nation to its populace, the teacher to his students, mother to daughter or son, superior to subordinate, manager to supervisor, husband to wife, buyer to seller et cetera.

People who work in an organisation typically spend over 75% of their time in interpersonal situation, thus, it is no surprise to find out that the root of a large number of organizational problems is poor communication skills. However, not every communication is effective. Effective communication is an essential component of organization’s success whether it is at the inter-personal, inter-group, organizational or external level.

Communication is essential to all the operatives of business since it is the variable within the organisation that holds them together. It is like the glue used in binding models. This glue holds the various parts together, without the process of communication, the various parts of an organization would not be bound together and the organisation would neither exist nor survive Thus, communication is the binding element of a business and governmental organisations, in order to be successful and to attain its goals, an organisation need people who can communicate effectively.

Communication takes different forms, it could be oral, written, non-verbal or electronic. Sometimes, in order to pass on messages to others, one has to use language (symbols), gestures, drawings that stand for ideas that are intended to convey. These symbols could be ones that other people organize and accept.

Communication is not just giving of information, it involves the giving of understandable information and receiving understanding the messages involved to the extent that the receiver is able to respond by taking appropriate action and or reaction. Communication is the process by which we share our reality with others. Effective communication makes information flow freely from one person to the other in an organisation. It is a continuous process which applies to all levels of organizational hierarchy.

Communication can be defined as a process of transmitting thought, sharing of and imparting of information, it is the giving of understandable message. It is the transmitting of messages and linking of people, it is the conveying and exchanging of messages, it is the creating and exchanging of messages within a network of interdependent relationship et cetera.

By whatever name one may wish to call communication, one thing is very clear, communication touches on every sphere of human endeavor. It serves as an instrument of social interaction and it helps us to understand ourselves, it is the medium through which relationships are established, extended and maintained. Communication provides the means by which people in business politics and other professions act and interact, share and exchange information and ideas, develop plans, proposals and policies, make decisions and coordinate activities.


1.2 Objectives of the Study

The primary objectives of this study is to satisfy the requirement for the award of National Diploma (ND) in purchasing and supply awarded by Purchasing and Supply department institute of finance and management studies kwara state polytechnic, Ilorin.

Objectives of this study if examine the impact of communication in archiving organization objectives.


1.3 Statement of the Problem

The objectives of he project from the notion of situating the impact of communication to the attainment of organizational goals. It is important to conceptualize the significance of effective communication in the context of growth and survival of an enterprise since an organizational come into being in order to make communication possible with all those who are working within it and with those who have reasons for doing business with it.


1.4 Significant of the Study

  1. This study is significant because it will revel those aspect of the communication that the management must intensify effort is to improve the present communication practices.
  2. The study is also significant because it will broaden the researchers knowledge on communication
  3. It will provide reference source to further research

1.5 Scope of the Study

The scope of the study will be limited to impacts of communication in achieving organizational objectives. Various aspect of communication such as definition of organization, goals of commercial organization, definition of communication etc. will thoroughly delt in the course of the study.


1.6 Limitations

Some impediments problem encountered in the course of this research includes non availability of sufficient and current materials for the research, poor response in responding to and returning the questionnaire by the respondents and lastly, limited time in running around in distributing and collecting questionnaire and typesetting of the research work. However, all effort were made to ensure that these identified constraints do not impact negatively on an in-depth research work.


1.7 Definition of Terms

The following terms are used in the course of this study this includes as such, their operational meaning are provided below:

Communication:

Is defined as the transfer of information, idea or message from one person or a group to another with the use of a sign, symbol, words etc. to convey message, information between an individual and organisations towards goal accomplishment.

Organization:

Can be defined as the process of identifying and grouping the work to be performed, defining delegated responsibility and authority and establishing for the purpose of enabling people to work effectively together in accomplishing the objectives of an organization. .

Development:

A development is an event which is likely to have a positive effect on an existing situation in an organization.


Chapter Five


Summary, Recommendations and Conclusion

5.1 Summary

This study was conducted with the central focus of appraising the strategic importance of communication to the achievement of business goals. Obviously, textbooks, journals, magazines, newspaper clippings and downloads from the Internet were reviewed by the researcher concerning the topic in all its ramifications.

The researcher designed a questionnaire in order to validate the research questions posed in Chapter One. Copies of the questionnaire were distributed to members of staff of Kwara State Polytechnic, Ilorin. It was really an exciting experience collecting copies of the questionnaire from the respondents since the branches of the bank were located apart from one another.

There is no doubt that communication percolates all the facets of management from planning, organisation, staffing, motivation, controlling, coordinating and representing. All these concepts are based on the platform of communication; none can be conceptualized without it and the actualization or realization will come to nought without it as well.


5.2 Recommendations

Based on the findings of this research work, the following recommendations are hereby made; from the findings of the research, it was revealed that communication is perception, that is to say it takes at least two individuals to be involved; one to say, the other to hear, therefore, management must realize that perception of individuals is usually based on their level of education, life chances, social status, knowledge, exposure, life expectations, language and understandability. They can only help themselves by making their communication as clear as possible so as to aid the perception of their subordinates and in return, their response.

Management should avoid the incidence of communication overload and or underload by providing timely communication on the one hand and by ensuring that employees don’t become overwhelmed by too much messages at the same time. They must consciously not dominate the talking without hearing the other side since it is not possible for an organisation to survive without feed back. In the same vein, management should adopt the ‘open door’ policy approach to communicate deliberately in order to enhance their strategy for success and survival.


5.3 Conclusion

From the findings of this research, inferences can safely be made that without communication, no organisation can long survive and grow. The reason for this assertion is not far to seek as the majority of the respondents indicated that the basis of an organisation is communication; that is to say, organisation exists in order to make communication possible. Based on the analysis of the findings of this research, it is obvious that management must communicate with the employees just as employees have to communicate with management.

This is fundamental because communication is a kind of transactional phenomenon because it involves at least two individuals just as it is instructional in the sense that supervisors have to give command or order which the subordinates have to follow. The finding revealed that there are four channels of communication in most business enterprises; these are: written, oral, non-verbal as well as electronic media.


The Impact Of Communication In Achieving Organization’s Objectives


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The Impact Of Communication In Achieving Organization’s Objectives


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