The Impact Of Business Environment On The Operation Of Business Organization (A Case Study Of International Brewery Plc, Ilesa)

Project and Seminar Material for Business Administration and Management BAM

The Impact Of Business Environment On The Operation Of Business Organization (A Case Study Of International Brewery Plc, Ilesa)

Chapter One


1.1 Background of the Study

The business becomes a social institution interrelation with other element of the social environment that is religions. Economic, political, legal and cultural. Today business operate in more environment that its predecessor. The early environment which government presence was not much felt.

A scientist and technologies grew new interest develop and new develop and new institution emerge to project such interest.

With technology, business becomes bigger and more remote from their customer, the need for a countervailing power to business, led to the location of new institution that is community activities consumer researches.

Business is a lawfully organized activity one by the people for the satisfaction of human wants and for which money is paid in a more general senses business could mean a trade or commerce, which include the buying and selling of goods and services. it should be noted that they are in the business for a definite purpose. That is meeting people demand for monetary reward.

The word business can also be interpreted as employment that is, the trade or profession out of which and individual earns a living. Business may also be defined as a commercial or industrial concern in which people have invested money.

An entrepreneurs reward for risking his depend in any business venture is profit, but this is however, depend on his ability to organized and combine other various factor of production at his disposal in the best proportion to attain the best results.

The concept of business was adequate in the early 19th century, before the industrial and technology initiation and the consequent emergence of large industrial revolution. The impact of business transcends the myopic economic view business that becomes a social institution interacting with other element of the social environment.

1.2 Statement of the Problem

For every research work done, there is always a purpose for doing it, in this case the writers purpose of carrying out this research stuffy in numerous.

Further more the purpose of the research study is to investigate and practice of advertising as an aid of business development with particular reference international brewer’s plc ILESA. The study included the advertising objective function, problem and prospects with relation to better coordination of activities in attaining organization goals and objective.

In addition, the study included is to examine and auggested the best possible way which international brewers plc can improve onits to sale promotional devise which are indispensable function. It is as a result of this that time as been chosen so as to identify the problem provide solution to the problem of advertisement.

1.3 Significance of the Study

There is numerous advantages to be got from this study these findings will provide an insight reason why majority of the present day organization engage in advertising their products as a means of increasing their sales volume in the organization.

Also, this study will definitely create a better understanding for all sundry in the business operation.

1.4 Scope and Limitation of the Study

The study of the research is to examine the business environment international breweries plc. ILESA. It would also look at the general overview of business environment as applicable in beer producing industry in Nigeria. With much emphasis on the environment factors.

1.5 Limitation of the Study

Due to time and financial constraints, some vital information could not be easily and timely collected. This has no small measure affected this research work out believe is that this finding will motivate others in researching further into other interesting topic. Other limitation to this research work is lack of text book, lack of finance and in cooperative attitude of the respondents.

1.5 Definition of Terms


Motivation can be defined as the process of influencing subordinate of followers to work for a course desired by the leader.

Business Capital:

This is the amount invested in a venture.


This is defined generally as the art, science, or system of dealing in supplying regulation or managing the money and credit of a nation. State private enterprises.


This is a number of different manufacturers serving a large number of customers, when no manufacturer can demand or offer a quality sufficiently large of affect the market price.

Share Holder:

This is the procession of share or stock in an organization.

Consumer Behaviour:

This is a technique used to determine what satisfaction people want out of life how they use products and service to achieve these satisfaction, how they perceive items and various brand, what forms of promotional activities will lead to successful marketing, and how to access the effects of the activities.

Potential Demand:

Demand that can be expected to become effective at a future date (e.g. when purchasing power is increased).

Chapter Five

5.0 Summary, Conclusion and Recommendation

5.1 Summary

The topic for study or project is the impact of business environment on the operation of business organization in which international Breweries plc. ILESA OSUN State in the case study.

In any organization, it is important to mange towards the attainment of objective that business organization. The success or failure of any organization depends on their ability to operate successfully.

The research discusses many concepts. In chapter one while chapter two is on the literature review and it was introduced by the meaning of environment, business environment, how business can cope with environment constraints and other aspects of external environment.

Chapter three focuses on research which shows clearly the instruments used to carryout the study i.e. the questionnaire and other method like validity and discussion as data were also elucidate in chapter four, the data collected was analyzed and interpreted and the testing of hypothesis in colluding research question was analyzed.

Chapter five contains the summary, Recommendation, Conclusion, References and appendix.

5.2 Recommendation

Having examined the impact of business environment on international breweries plc. ILESA through the data analyzed earlier discussed, I therefore recommend the following measures for management of the organization.

The business environment should be minimized positively in the origination by making use of internal and external environment in order to have maximum profit for their organization especially where talking about the social cultural of the people living in the area.

The management of the organization should also ensure that there is mutual relationship in the organization such relationship may be between the organization and shareholders. This technique can also propel a business to success.

5.3 Conclusion

From the dataanalyzed earlier on, it was revealed that the impact of business environment on the operation of business organization Brewery plc. ILESA. This means that business environment has a great impact on the life of the organization.

Upon the whole I will conclude that business instruments is an effective instruments that can be used by the organization to its advantage. It will assist the organization to better performance on their product in the midst of the remaining beer producing company in the country.

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