Impact Of Agricultural Marketing Cooperative On Sales Promotion (A Study Of National Archives Multipurpose Cooperative Society Ltd)

Project and Seminar Material for Economics

Project and Seminar Material for Economics


Abstract


The impact of agricultural marketing cooperative on sales promotion cannot be overemphasized. This has prompt the researcher to carryout a research work on the subject matter, the research started by introducing the subject matter in chapter one, background of the study, objectives of the study, research question, statement of the problem the significance of the study was also highlighted in this chapter. The researcher reviewed the work of different authors in the chapter two, the concept of cooperative, meaning of agricultural cooperative, the impact of agricultural marketing cooperative on sales promotion, the role of agricultural cooperative improving the intensive at farming activities.

The researcher discussed the method of gathering data, the data gathered were analyzed in chapter four. Lastly, the researcher draw a summary of findings, conclusion in chapter five and made some recommendations among which the researcher recommended that dishonest leadership should be discouraged in cooperative ventures. This should be done by putting in place, adequate checks and balances in the performances of such members. Their excess should be properly controlled. Members who show an act of dishonesty should be properly sanctioned and penalized according to the stipulations of the cooperative law.


Table Of Contents


Preliminary Page(s)

  • Title Page
  • Declaration
  • Approval page
  • Dedication
  • Acknowledgement
  • Abstract
  • Table of Contents

Chapter One:

Introduction

  • 1.1 Background of the Study
  • 1.2 Statement of the Problem
  • 1.3 Objectives of the Study
  • 1.4 Research Question
  • 1.5 Significance of the Study
  • 1.6 Scope of the Study
  • 1.7 Definition of Terms

Chapter Two:

Literature Review

  • 2.1 Introduction
  • 2.2 Meaning of Cooperative Societies
  • 2.3 Concept of Agricultural Science
  • 2.4 Meaning of Agricultural Cooperative
  • 2.5 Types of Agriculture Cooperative
  • 2.6 Objectives of Agricultural Cooperative
  • 2.7 Problems of Agricultural Cooperative
  • 2.8 Summary of Literature Review

Chapter Three:

Research Methodology

  • 3.1 Introduction
  • 3.2 Research Design
  • 3.3 Population of the Study
  • 3.4 Sample and Sampling Procedures
  • 3.5 Research Instrumentation
  • 3.5.1 Validity
  • 3.5.2 Reliability
  • 3.6 Procedure for the Administration of the Instrument
  • 3.7 Method of Data Presentation and Statistical Analysis
  • 3.8 Limitation of the Study

Chapter Four:

Data Presentation And Statistical Analysis

  • 4.1 Introduction
  • 4.2 Respondents’ Bio – Data
  • 4.3 Answering the Research Question
  • 4.4 Summary of Findings
  • 4.5 Discussion of Findings

Chapter Five:

Summary, Conclusion And Recommendations

  • 5.1 Introduction
  • 5.2 Conclusion
  • 5.3 Recommendations
  • 5.4 Suggestions for Further Research
  • References
  • Appendix I
  • Appendix II

Chapter One


Introduction

1.1 Background of the Study

The need of Agricultural marketing arises with the production of excess, over and above consumption. This related to the concept of marketable surplus which is defined as the proportion of the total output that is available for sale after satisfying the producer. Consumption seed for next seasons planting. There is however, an exemption in this concept; as certain agricultural commodities are produced for meeting specific population need, this kolanut is widely grown in the Southern part of the country, transported and sold to the people of the Northern part of the country who relish the commodity. Marketing bridge the gap between production and consumption. It brings together the impersonal forces of supply and demand in respective of where the market is located. Therefore, one is involve in marketing whether one grows yam, sells the tubers or process to yam flour and sell it to the village or town market in the Southern part of the country or receives supplies of grains, onions from the North.

Marketing Cooperative are found in Nigeria to be performing unique functions towards the development of Nigeria economic activities cooperative marketing could be a dynamic forces in the process of economic development takes place, the marketing system is expected to extend some influence on the social, political and economic sphere of the society. This fact was supported by the World Bank report of 1954 that ‘the cooperative movement can provide a valuable organizational basis for agricultural development’ marketing cooperative also serves as auxiliary cooperative.

Today, marketing has assumed a very special position in cooperative movements this is because, for any cooperative to function effectively. All must satisfy the owners who have established it, the process of doing this by achieving the cooperative goals then the society is buying the owners want respectively. All together now brand types of cooperative societies have marketing function for its major operational guide.


1.2 Statement of the Problem

Cooperative Society serves as very strong tool which provides a favourable atmosphere for the marketing of an agricultural product on sales promotion. The marketing that cooperative society provides to their members include searching for a favourable market for the farm produced of the farmers fixing to enable farmers has optimum profit. However, the study will look into problem on how to distribute work among members who consider themselves as equal. Furthermore, the problem of how to maintain discipline, how to motivate member to work for the society and how to achieve efficient management is to be insiders or outsider, the problem especially is do the society hire outside person or do members who will most likely not have the required training to manage the society any how.


1.3 Objectives of the Study

  1. To examine the impact of agricultural marketing cooperatives on sales promotion.
  2. To determine the role of agricultural cooperative in improving the intensive at farming activities.
  3. To find out how capital hinder agricultural cooperative development in the society.

1.4 Research Question

  1. What are the impacts of agricultural marketing cooperatives on sales promotion?
  2. What are the role of agricultural cooperative in improving the intensives of farming activities?
  3. How does low capital hinder agricultural cooperative development in the society?

1.5 Significance of the Study

This study is designed to help marketing cooperative societies over the problems related on how to distribute work among members, and how to maintain discipline and how to achieve efficient management.

The research also intended to find possible solutions to the above mentioned problems by giving recommendations on how to prevent the future occurrence. The research aimed at finding the relevant contribution of cooperative society toward the development of marketing in Nigeria. It will be used to ascertain all basis fact needed.

At the end of this research, the management of national achieves multi-purpose cooperative society can consider the present problems facing the society. Scholars, researchers and incoming student will benefit from these research work because it will serve as a material to them with a view towards enhancing their knowledge.


1.6 Scope of the Study

This study will examine the impact of agricultural marketing cooperatives on sales promotion. As a result, the product findings will be limited only to National Archives Multi-Purpose Cooperative Society in Kaduna, generalization can only be made of similar society with the same characteristics as the subject matter.


1.7 Definition of Terms

Cooperative Society:

Is defined as an autonomous association of persons untied voluntarily to meet their common economic social and cultural needs and aspiration through a jointly owned and democratic control enterprises (ICA, 1995).

Member:

This is the registered name of the person belonging to a particular cooperative society.

Organization:

This is a group of person with a specific purpose who plan themselves to work together and benefit from their effort.

Producer:

This refers to the members that produce the farm produce.

Agricultural Cooperative:

Those cooperatives that are engaged in agricultural activities ranging from production, processing to marketing of agricultural produce.


Chapter Five


Summary, Conclusion And Recommendations

5.5 Introduction

This chapter presents the summary of this research report, conclusion drawn from the findings of the study and recommendations that could lead to the impact of agricultural marketing cooperative to sales promotion. The chapter equally contains suggestion for further researches.


5.6 Summary

This study was conducted to find out the impact of agricultural marketing cooperative on sales promotion with reference to National Archives Multipurpose cooperative society in Kaduna, Kaduna North Local government area. A survey design was used or the study. The population consist of all the male and female members of the society. Out of the total population of 100 members, a sample size of 96 was involved in the study.

The research questions that guide the study were: what are the impacts of agricultural marketing cooperative on sales promotion? How did the marketing of agricultural product of members of archives multipurpose cooperative society? What are the problems of marketing agricultural procedure by the society?

A questionnaire developed by the researcher based on Likert 5-point scale was used for the study. Frequencies and mean score were used to analyze the data based on the research questions. Research result shows a positive impact on sales promotion if well managed. That the marketing of agricultural product helps in enhancing living standard of members. Finally, that there are factors that militate against the marketing agricultural produce by the society such as competitions, poor and inadequate storage facilities etc. It was based on this that recommendations were made.

It was recommended among others that proper checks and balances should be provided by ensuring regular auditing of the cooperative accounts. Besides, proper sanctions should be given to any defaulting members of the cooperative enterprise through stringent surcharge and attachment measures.


5.7 Conclusion

Based on this research finding, it is concluded that auditing processes, if well conducted, contribute to efficient cooperative business. Besides, auditing process in cooperative is distinct from auditing processes in other business based on the fact that cooperative business emphasizes members’ satisfaction and not profit maximization as such, even though they may not afford to sell at loss.


5.8 Recommendations

The following recommendations are made based on the research findings so as to facilitate the possibility of agricultural marketing cooperatives:

  1. Cooperative societies should ensure that the management of their cooperative is effectively done. This can be achieved by strictly observing the stipulations of the bylaws as well as the objectives of the cooperative society.
  2. Dishonest leadership should be discouraged in cooperative ventures. This should be done by putting in place, adequate checks and balances in the performances of such members. Their excess should be properly controlled. Members who show an act of dishonesty should be properly sanctioned and penalized according to the stipulations of the cooperative law.
  3. Adequate and regular cooperative education should be provided to cooperative members especially in the area of marketing so that all of them will be aware of their obligations as members of the cooperative.
  4. Government should also make provision of fertilizers and other farming equipment for use to the cooperative society so as to improve their activities.
  5. Cooperatives should also educate its members, trained its staff and informing the general public on the real meaning and objectives of the cooperative, these would be done through mess media in form of drama

5.9 Suggestions for Further Research

A separate rese4ch should be conducted on the managerial complexities of cooperative which could have an influence on the performance of sales promotion. This research should be replicated in other areas to see if the same results as the present study can be achieved

Another research design like historical design and another instrument like the observation schedule should be used on the same topic see if they will yield the same results.


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