The Uses And Gratification Of Big Brother Naija 2023 Reality Television Show Among Students Of Novena University

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The Uses And Gratification Of Big Brother Naija 2023 Reality Television Show Among Students Of Novena University


Objectives of the Study


  1. To Explore the Motivations behind Students’ Engagement with Big Brother Naija

  2. To Identify the Gratifications Derived by Students from Watching Big Brother Naija

  3. To Examine the Impact of Big Brother Naija on Students’ Attitudes, Behaviors, and Perceptions

  4. To Investigate the Consumption Patterns of Big Brother Naija among Students of Novena University

Research Question


  1. What are the Motivations behind Students’ Engagement with Big Brother Naija?

  2. What are the Gratifications Derived by Students from Watching Big Brother Naija?

  3. What is the Impact of Big Brother Naija on Students’ Attitudes, Behaviors, and Perceptions?

  4. What are the Consumption Patterns of Big Brother Naija among Students of Novena University?

Research Hypotheses


Motivations behind Students’ Engagement with Big Brother Naija:

  • Null Hypothesis (H0): There is no significant relationship between students’ demographic characteristics (such as age, gender, and socio-economic status) and their engagement with Big Brother Naija.
  • Alternative Hypothesis (H1): There is a significant relationship between students’ demographic characteristics and their engagement with Big Brother Naija, indicating that certain demographic factors influence students’ motivations to watch the show.

Gratifications Derived by Students from Watching Big Brother Naija:

  • Null Hypothesis (H0): There is no significant association between students’ perceived gratifications (such as entertainment, social interaction, escapism, and identification) and their engagement with Big Brother Naija.
  • Alternative Hypothesis (H1): There is a significant association between students’ perceived gratifications and their engagement with Big Brother Naija, suggesting that specific gratifications influence students’ motivations to watch the show.

Table of Content


  • Title Page
  • Certification
  • Dedication
  • Acknowledgement
  • Table of Content
  • List of Tables
  • Abstract

Chapter One:

Introduction

  • 1.1 Background to the Study
  • 1.2 Statement of the Problem
  • 1.3 Objectives of the Study
  • 1.4 Research Question
  • 1.5 Research Hypotheses
  • 1.6 Scope of the Study
  • 1.7 Significance of the Study
  • 1.8 Definition of Terms

Chapter Two

Literature Review

  • 2.1 Introduction
  • 2.2 Conceptual Review
  • 2.2.1 Conceptualization of Reality Television
  • 2.2.2 Understanding Audience Engagement
  • 2.2.3 Psychological Gratifications Theory
  • 2.3 Empirical Review
  • 2.3.1 Studies on Students’ Engagement With Reality Television
  • 2.3.2 Research on Big Brother Naija and Its Audience
  • 2.3.3 Analysis of Consumption Patterns and Audience Reception
  • 2.4 Theoretical Review
  • 2.4.1 Uses and Gratifications Theory
  • 2.4.2 Social Learning Theory

Chapter Three

Research Methodology

  • 3.1 Research Design
  • 3.2 Population and Sample
  • 3.3 Data Collection Methods
  • 3.4 Measurement Instruments
  • 3.5 Data Analysis Techniques
  • 3.6 Ethical Considerations
  • 3.7 Limitations of the Study
  • 3.8 Validity and Reliability
  • 3.9 Research Procedures
  • 3.10 Data Interpretation

Chapter Four

Data Analysis and Interpretation

  • 4.1 Introduction
  • 4.2 Analysis of Response Generated From Questionnaire
  • 4.3 Test of Hypotheses
  • 4.4 Discussion of Findings

Chapter Five

Summary, Conclusion and Recommendation

  • 5.0 Introduction
  • 5.1 Summary
  • 5.2 Conclusion
  • 5.3 Recommendation
  • References
  • REFERENCES
  • APPENDIX
  • QUESTIONNAIRE

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