Evaluation Of Fashion House Building

Project and Seminar Material for Architecture

Evaluation Of Fashion House Building


Abstract


The design of a fashion exhibition centre (fashion world) for the city of Enugu is a long overdue project which provides a solution to a very pressing need. The aim of this project is to create a home for an all-in-one fashion shopping. The project aims at creating variety and style in the pattern of fashion and also focusing the attention of the architects, developers, businessmen, designers, manufacturers, the financial institutions, the Nigerian Government and the general public on a new concept in revolutionizing Fashion in Nigeria, and Africa as a whole, to stimulate and bring to life, their imaginations towards the very objective way of achieving the set goals. A total of 134 respondents were selected from the population figure out of which the sample size was determined. A structured questionnaire was designed to elicit information on an evaluation of fashion house building. Data collected will be analyzed using frequency table, percentage and mean score analysis while the nonparametric statistical test (Chi-square) was used to test the formulated hypothesis using SPSS (statistical package for social sciences). The majority of the respondents strongly agreed that an aesthetically appealing fashion house buildings improves the efficiency and effectiveness of the designers. It is expected that fashion designers, policy makers and even private developers will make good use of such an opportunity to amend or develop in the future fashion homes/houses befitting international standard.


Chapter One


Introduction

For the elite and wealthy in Nigeria, shopping for fashion items usually involves a trip to Paris, Italy, New York or London. Some even travel there to get their hair done. For the middle class a same activity entails a visit to any of the boutiques in our urban areas and some big shops in the market. Some can afford the luxury of being called to come and shop in the home or car of an importer from Dubai or some other similar location. A visit to hair stylist or for receiving some other treatment will entail a trip to a shop in a shopping centre or some road side salon. The rich and middle class do also avail themselves of some time to visit some big fashion houses in Lagos and Abuja. These include the houses of Tara, Dakova, meggito, KC jabari and other well-known Nigerian fashion consultants, beauticians and designers. Most of these fashion houses are located in rented offices and shops. The lower class in the society does their shopping in the markets and other shanties around town. Hair making or barbing is done in shanties or under trees at a nearby home. This is the scenario of housing in the Nigerian fashion sector. The Nigerian people however, have always been and still remain a fashion conscious people.In the past years, fashion has become a function of money and people are becoming more conscious and very particular about what they wear. People are now out to look good and cute, feel and smell nice at any cost. It will not be an overstatement to say that people now spend as much as 30-50% of their income on fashion


1.1 Background of Study

The basic needs of the present man are food, clothing and shelter. Everything man does is to achieve these basic needs-foods on the table, cloths on our back and a roof over our heads. It is amazing to know that buildings are designed to satisfy the need for food and of course shelter is no small deal because it is the basis for which we as architects exist but when it comes to clothing, we hope that we can get the best out of it without providing a designed space for its activities. In the past, only a small privileged class was interested in Fashion. Today what once used to be the province of a minority has become a general preoccupation because like it or not, everyone has to wear clothes. This also applies to all fields of contemporary life, from architecture to interior decoration, from philosophy to sociology to every area of modern sciences. Human beings tend to always keep abreast with time and its changes. Fashion refers to styles of dress (but can also include cuisine, literature, art, architecture and general comportment) that are popular in a culture at any given time.

Such styles may change quickly, and “fashion” in the more colloquial sense refers to the latest version of these styles. Inherent in the term is the idea that the mode will change more quickly than the culture as a whole. The terms “fashionable” and “unfashionable” are employed to describe whether someone or something fits in with the current or even not so current, popular mode of expression. (‘Fashion Emporium’, an Msc thesis by Clifford Okoye, Unpublished work 1981). The term “fashion” is frequently used in a positive sense, as a synonym for glamour, beauty and style. In this sense, fashions are a sort of communal art, through which a culture examines its notions of beauty and goodness. The term “fashion” is also sometimes used in a negative sense, as a synonym for fads and trends, and materialism. A number of cities are recognized as global fashion centers and are recognized for their fashion weeks, where designers exhibit their new clothing collections to audiences. These cities are New York City, Milan, Paris, and London. Other cities, mainly Los Angeles, Berlin, Tokyo, Rome, Miami, Hong Kong, São Paulo, Sydney, Barcelona, Madrid, Vienna, New Delhi and Dubai also hold fashion weeks and are better recognized every year. Due to the influence of television, profusely illustrated magazines, window display in modern shops and fast easy air travel, fashion today is one of the formative influences in the modern world. Everyone wants to look good even the most ordinary people are acquainted with the latest trends in clothing and like we know, the standard of living has risen in the world, so also the sensibility and good taste of the man on the street has become highly developed. For the first time many people are able to choose their own clothes with discretion on the two essential elements of fashion which are Form and Color. Not only does fashion reach more people now than it ever did, it also draws people together. Infact it can be said that having observed closely the impressions and reactions of modern fashion trends, fashion is one of the principal factors in bringing about international understanding.


1.2 Statement of Problem

There is an abundance of designers and tailors’ shops, salons, beauticians and cosmetic shops being housed in small shops and shanties all over the state and a dearth of buildings architecturally designed for the purpose of accommodating fashion services. Hair makers cluster together in some part of town, occupying roads and streets and constituting nuisance. In as much as they are satisfying the fashion needs of the inhabitants of the cities, their batchers are degrading our streets and giving our environment the look of a fourth world country. On the other hand, the clothe sellers are not left out. Stacking up clothes in wheel barrows which are packed on the streets or better still piling the clothes on a mat on the ground popularly known as ‘bend down select’ or ‘okrika’. This appalling array of fashion does not leave out the jewelry/accessory sellers and make-up sellers. Any form of fashion sold in a shop (otherwise known as ‘Boutique’) is usually for the high-income earners and still, these Boutiques are not even befitting for fashion shops.


1.3 Aims and Objectives

The primary aim of this project is to create a home for an all-in-one fashion shopping. As the essence of fashion is in looking good and being presentable, the fashion Exhibition center (fashion world) should encompass all aspects of fashion by bringing in clothing, jewelry, accessories, hair dressing, make up, e.t.c. The Fashion Exhibition center (fashion world) is a multi-functional centre aimed at convenient and efficient execution of its objectives, any necessary conscious activities by man to ‘Look Good’. Looking good and being well groomed or beautiful is an end product of a sequence of activities and states of being. You have to feel good to look good i.e., you must be healthy- not necessarily medical health but health achieved through physical therapy e.g., Heat treatments, massages, physical fitness exercises and dieting. The project aims at creating variety and style in the pattern of fashion and also focusing the attention of the architects, developers, businessmen, designers, manufacturers, the financial institutions, the Nigerian Government and the general public on a new concept in revolutionizing Fashion in Nigeria, and Africa as a whole, to stimulate and bring to life, their imaginations towards a very objective way of achieving the set goals.

In doing so, the following objectives will be pursed.

  1. Agglomeration of the scattered shanties and batchers into a designed space thereby reducing public nuisance and promoting a healthy environment.
  2. Encouraging of the indigenous designer and manufacturer to improve on their efficiency and increase out to meet international standards.
  3. To bring to the present and coming generation the history of fashion and its evolution in the country.
  4. To provide facilities for conducting research into various foreign fashions and its trends in order to keep abreast with the fast-moving fashion sense in the world today

1.4 Scope and Limitation of Project

The fashion Exhibition center (fashion world) is a center of commerce which will include the administrative offices, Research and Design department, a runway auditorium, an Emporia, a cosmetic store, a beauty drug store, a photo shop, modeling agencies, image, makeup and costume consultancy center, a fashion exhibition and modeling gallery, a fashion design training centre, a massage/spa, a fitness center, Unisex salons and hair treatment center, Fashion accessory Boutiques, shops to let, Restaurant and Restrooms and conveniences. The outdoor spaces are as important as the indoor spaces; therefore, the landscape is to be properly integrated in the design with the terrain.


1.5 Significance of Project

This project is geared at examining the prevailing fashion sector of Nigeria with special reference to Enugu state. The research will highlight the problems, standards, requirements and pre-requisites in the design of a model fashion house. The primary aim of any architect is to organize space, enclose the organized space and check for safety, beauty and stability of the enclosed space. This project is significant in the sense that there is a realistic or rather possible alternative that will prevent disorganization, unavailability of enclosed space, presence of inadequate facilities, poor design conceptualization often evident in the design of buildings in the Nigerian fashion sector. Through the proposal and recommendations put forward by the researcher, it is expected that fashion designers, policy makers and even private developers will make good use of such an opportunity to amend or develop in the future fashion homes/houses befitting of international standard.


1.6 Definition of Terms

Fashion

According to The Oxford Dictionary, the word fashion is a Noun which means the prevailing custom, a current or conventional usage, especially of a particular period or place or among a particular class of society; specifically, a current style in clothing, hairstyle, etc. It could also mean the mode of dress, etiquette, furniture, speech, etc., prevalent at a particular time; the person who or thing which it is fashionable to admire or discuss.

Exhibition

According to The Oxford Dictionary, the word Exhibition is a Noun which means the action or an act of exhibiting; manifestation; a visible show or display (of a feeling, quality, etc.).

Center

According to The Oxford Dictionary, the word Center is a Noun which means a building or group of buildings forming a central point, or constituting a main site for a particular activity; an installation etc. devoted to a particular activity.

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