Evaluating The Acceptance Of Political Campaign On Social Media Platforms During The 2024 Gubernatorial Election In Edo State

Project and Seminar Material for Political Science

Evaluating The Acceptance Of Political Campaign On Social Media Platforms During The 2024 Gubernatorial Election In Edo State


Research Hypotheses


Hypotheses One

  • H0: There is no significant difference in the prevalence and nature of political campaigning across various social media platforms (Twitter, Facebook, Instagram, and YouTube) during the 2024 gubernatorial election in Edo State.
  • H1: There is a significant difference in the prevalence and nature of political campaigning across various social media platforms (Twitter, Facebook, Instagram, and YouTube) during the 2024 gubernatorial election in Edo State.

Hypotheses Two

  • H0: Social media campaigns do not have a significant impact on voter engagement and participation in the electoral process during the 2024 gubernatorial election in Edo State.
  • H1: Social media campaigns have a significant impact on voter engagement and participation in the electoral process during the 2024 gubernatorial election in Edo State.

Table of Content


  • Title Page
  • Certification
  • Dedication
  • Acknowledgement
  • Table of Content
  • List of Tables
  • Abstract

Chapter One

Introduction

  • 1.1 Background to the Study
  • 1.2 Statement of the Problem
  • 1.3 Objectives of the Study
  • 1.4 Research Questions
  • 1.5 Research Hypotheses
  • 1.6 Scope of the Study
  • 1.7 Significance of the Study
  • 1.8 Definition of Terms

Chapter Two

Literature Review

  • 2.0 Introduction
  • 2.1 Conceptual Review
  • 2.1.1 Social Media and Political Campaigning
  • 2.1.2 Voter Engagement and Participation
  • 2.1.3 Misinformation and Digital Politics
  • 2.2 Empirical Review
  • 2.2.1 Case Studies of Social Media Campaigns in Elections
  • 2.2.2 Surveys and Data Analysis on Voter Behavior Online
  • 2.2.3 Analysis of Misinformation Spread During Elections
  • 2.3 Theoretical Review
  • 2.3.1 Media Effects Theory in Political Communication
  • 2.3.2 Network Theory and Social Media Influence
  • 2.3.3 Digital Divide and Its Impact on Political Participation

Chapter Three

Research Methodology

  • 3.0 Introduction
  • 3.1 Research Design
  • 3.2 Population and Sampling
  • 3.3 Data Collection Methods
  • 3.4 Measurement and Instrumentation
  • 3.5 Data Analysis Techniques
  • 3.6 Ethical Considerations

Chapter Four

Data Analysis and Interpretation

  • 4.0 Introduction
  • 4.1 Analysis of Response Generated From Questionnaire
  • Section 1: Demographic Information
  • Section 2: Social Media Usage
  • Section 3: Political Campaign Exposure
  • Section 4: Engagement With Political Campaigns
  • 4.2 Test of Hypotheses
  • Hypothesis 1:
  • Hypothesis 2:
  • 4.3 Discussion of Findings

Chapter Five

Summary, Conclusion and Recommendation

  • 5.0 Introduction
  • 5.1 Summary
  • 5.2 Conclusion
  • 5.3 Recommendation
  • REFERENCES
  • APPENDIX
  • QUESTIONNAIRE

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