Effects Of Environmental Factors On Business Location (A Case Study Of Cadbury Nigeria Plc)

Project and Seminar Material for Marketing

Effects Of Environmental Factors On Business Location (A Case Study Of Cadbury Nigeria Plc)


This study examines the effect of environmental factors on business location. A case study of CADBURY NIGERIA PLC.IKEJA, LAGOSSTATE. The research work was carried out with the aid of questionnaire and review of relevant textbooks.

In the course of research, 100 questionnaires were distributed to the respondents but only 90 were received, this gave response rate of 90%.It is revealed that the success of a business depends on the consideration of environmental factors before establishing or locating any business. The researcher recommends that to minimize the frequent occurrence of company liquidation and smoothen operation of any organization business location must be put into consideration.

Chapter One


1.1 Background of the Study

Individuals have needs and business organizations exist to satisfy the needs and wants of the society. An appropriate method toward understanding form of business ownership will require the provision of conceptual frame work for the word BUSINESS.

BUSINESS in a capitalist economy can be described as the sum of all the activities involve in the production and distribution of goods and services for profit. This definition implies that business assume responsibilities for two of the basic human activities; Production i.e. Fabrication of physical objects through the use of men,machine, and material and distribution of these product/service as the consumers. The second implication of the definition is that all business organizations should strive to make profit. They are not charitable organizations, they must make profit in order to survive and continue to provide employment for workers and good returns to the owners.

Functionally, Business means those human activities which involve production or purchase of goods with the object of selling them at a PROFIT. In the work of Uric and Hunt , a ‘Business is any enterprise which makes, distributes or provides any articles or service which other member of the community need and are able and willing to pay for.

1.2 Objectives of Study

The objectives of this research are as follow;

  1. To provide a basic understanding on the concept of business environment.
  2. To determine the problem impose by the influence of business environment in an Organization.
  3. To recommend solution on environmental problems as they affect business
  4. To recommend measure in order to make the environment more conducive for business

1.3 Statement of Problem

The major focus of this study is to find out the extent at which business activity is influence by its environment.To this end, the study will address itself for a number of specific problems which include the following;

  1. The impact of environment on business
  2. The extent to which business activity are independent of some of the forces of the environments.
  3. How the business react to the change in business environment
  4. How the business activity in any way influenced the environment

1.4 Scope of Study

The study will look at the effect and impact of business environment on Cadbury Nigeria plc.

It will also look at the general view of business as applicable in Food & beverages companies in Nigeria with emphasis on the type of internal and external environment.

1.5 Significant of the Study

The study will help the public and the private organizations realize the importance of the business environment if the higher profits are to be obtained. It will also help in solving managerial problem between management and workers. This study will also x-ray the problem of losses experienced by firms using wrong statistics in establishing a business in an undearly environment, this usually lead to the folding of such companies. The recommendations will help to minimize the frequency occurrence of company liquidation and smoothen operations of the organization increase in production and yield more profits.

1.6 Limitation of the Study

The researcher could not get the necessary information required for the project writing as the respondents were unnecessarily secretive.

Time constrain was another limitation of the study.

1.7 Delimitation of the Study

Business is an inevitable activity in an economy. The factors that affect the business location differ, base on the environment in which the target audience or markets are situated. Precise or generalize environmental factors affecting business location cannot be conclusive.

The student who is making the research project must be friendly with the management of the organization in order to carry out the research successfully. Limiting factors like the lack of cooperation from organization to assist the researcher with information/data and also the financial capacity has led to the restrict of the researcher.

1.8 Research Question

The major question of the research is highlighted below:

  1. What types of businesses do organizations pursue?
  2. How many lines of products do they manufacture?
  3. Is there any change in the state of equipment used?
  4. Has the religion of the people has an impact on business location?
  5. Is there after sale services to customers?
  6. Is the location of business affected by the customer?
  7. Do you think the relationship between the trade union and management is cordial?
  8. Does the nation’s state of economy have any serious effect on job security?
  9. Does the foreign exchange rate has impact and affect sales volume?

1.9 Definition of Terms

Environmental Factors:

It is the totality of forces and entities that surround and potentially affect the growth and development of an organization. Environmental forces can be divided into two; Macro and Micro environments

Micro Environment:

These are the immediate environmental factors of the business organizations e.g. the employee, shareholder, customer, etc.

Macro Environment:

These are the forces that the organization cannot control or influence or manipulate, e.g. demography, national or physical forces, etc.

Environment Location:

This is geographical area where the business organization is being influenced by the micro and macro environment factors.


This is defined as continuous and persistent rise in general price level resulting in reduced purchasing power for the consumer. During this period, money is devaluated in terms of what it can buy or purchase.

Fiscal Policy:

It is concerned with deliberate action which the government of a country takes in the area of spending money and or levying taxes with the objective of influencing macro-economic variables such as the level of national income or output, the aggregate demand level, the general level of prices etc. in a desired direction.


It is a process of designing and maintaining an environment in which individuals working together in groups can accomplish pre-selected missions and objectives effectively and efficiently.

Chapter Five

Recommendation and Conclusion

5.1 Recommendation

Having analysed the impact of business environment in Cadbury Nig. Plc. Lagos, through the data analysed earlier. The researcher therefore recommends the following measures for the management of the organization so that the corporate objectives can be fully accomplished.

Business organization should make use of internal and external environment in an effective way in order to achieve their preconceived goal by introducing modern technology which should be accompanied by a corresponding backup training on the equipment to ease clarity, effectiveness, time saving, reduction in repair of factory plan and machinery will boost the productivity and reduce the inconvenience faced employee and people residing in the area where the company is operating.

Moreso, the organization must make sure he satisfies the people living in the area where there operate by minimizing pollution of environment with means of considering part of profit on reducing pollution. Also, product adulteration and dumping have place additional responsibility on companies to use various promotional strategies to change the company’s profit. Therefore, business organization should look into this area in order to achieve predetermined objectives.

In additional, good and effective communication should exist between the organization and the customer, employees, board of directors, shareholders and the general public. So, it can be deduced that good communication is highly important and relevant for the success of any establishment.

Finally, the adoption, suggestions from this work will help in creating awareness in the mind of the management and employees cum business owners that business environment is entitled to be given a paramount consideration in order to achieve the purpose of setting up business.

5.2 Conclusion

From the data analyses, it can be deduced that the impact of business environment is highly significant in the life of Cadbury Nigeria Plc. Lagos.

The need for studying business environment is important considering the fact that business organization do not operate in vaccum and effective management min complex and dynamic society requires the assessment of strengths and weaknesses of the organization and the opportunities and threats posed by the challenges of the external environment. For survival and growth, organization must adapt to these changes. This therefore implies that, the business environment has a great impact in the life of any organization and Cadbury Nigeria Plc. Lagos in particular.

Business environment is among the most effective instrument that can be used by the organization in order to know the opinion of the general public government, shareholders, customers and the entire nation.

More so, the adequate knowledge of business environment will help the organization to perform better and to be a leader of other companies in the country.

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