Effective Marketing Strategies For Health Care Services

Project and Seminar Material for Marketing

Effective Marketing Strategies For Health Care Services


The research is on effective marketing strategies for health care services in Enugu metropolis ( a case study of Bethsaida hospital). Primary metropolis (a case study of Bethsaida hospital) primary and secondary data were collected to solve the research problem. Questionnaire were used as research instrument. The population of study comprised the customer (patients) and the relevant personnel’s.

In order to carry out the research work effectively, the following objective were formulated. To find out the extent to which the concept of marketing management applies in the Nigerian Health institution with particulars reference to Bethsaida hospital.

  1. To find out reasons for patients continuous dissatisfaction in the health institutions.
  2. To determine the strength and weakness of marketing management as it relates to the hospital.
  3. To know whether the services of Bethsaida are always patronage
  4. In organizing and presenting the data collected table, frequencies and percentage were used while hypothesis were tested with chi- squares
  5. Based on this, the researcher recorded the following findings
  6. Customers are satisfied with the services of the hospital with regards to availability hence it is always available.

The quality of services of the hospital does not increase customers patronage.

The hospital does not apply effective marketing strategies in its operation. The hospital charges are high. The performance of the hospital is above average the personnel’s are motivated.

In view of these findings, the researcher made the following recommendation.

  1. The hospital should find new ways of offering its services. The personnel should be given more training.
  2. The quality of services should be increase to meet with the high charges of services.

Customers (patients) forum should be organized it is the researcher candid opinion that it the recommendation of the research is adopted, the hospital will not only serve their customers (patients) effectively but will also enjoy sustained growth and make more profit.

Complete Material For Effective Marketing Strategies For Health Care Services

Project Material Download

3,000 Naira

The Complete Material will be Sent to You in Just 2 Steps

Quick & Simple…

Step One Purchase

Make a Mobile Transfer or POS Payment of ₦3,000 to any of the Account Below

Access Bank PlcAccount No.: 0811003731
Name: Samphina Academy
Account Type: Current
Zenith BankAccount No.: 1225513212
Name: Samphina Academy
Account Type: Current

Or CLICK HERE To Pay With Debit Card

CLICK HERE To Pay With Debit Card ($15)
GHANA – Make Payment of 60 GHS to MTN MoMo, 0553978005, Douglas Osabutey 

Step Two Purchase

Send the Following Details on WhatsApp ( 08143831497) After Payment

  • Payment Details
  • Email Address 
  • Effective Marketing Strategies For Health Care Services

The Complete Material Will Be Sent To Your Email Address After Receiving Your Details
T & C Apply

  Contact Our Help Desk

⚠️ Need a different topic? Perform a quick search

Get A Complete Business Plan For Any Business In Nigeria

Business Plan for Businesses in Nigeria

  Business Plans in Nigeria


This research material “Effective Marketing Strategies For Health Care Services” is for research purposes and should be used as a guide in developing your research project / seminar work. For no reason should you copy word for word (verbatim) as samphina.com.ng will not be liable for any who copied the material.

The aim of providing this material is to reduce the stress of moving from one school library to another all in the name of searching for research materials. This service is legal because, all institutions permit their students to read previous projects, books, articles or papers while developing their own works. According to Austin Kleon “All creative work builds on what came before”.

samphina.com.ng is only providing this material “Effective Marketing Strategies For Health Care Services” as a reference for your research. The paper should be used as a guide or framework for your own paper. The contents of this paper should be able to help you in generating new ideas and thoughts for your own research. Use it as a guidance purpose only.

Samphina Academy

Samphina Academy is an Online Educational Resource Center that is aimed at providing students with quality information and materials to aid them in succeeding in their academic pursuit.