Effective Communication As Major Determinate Of Organizational Development (A Case Study Of The Nigeria Bottling Company Plc Ilorin)

Project and Seminar material for Public Administration

Effective Communication As Major Determinate Of Organizational Development (A Case Study Of The Nigeria Bottling Company Plc Ilorin)

Chapter One


Effective communication as a major determinant of organizational development has been a great concern for the co-operation as well as the nation over the decade and more recently.

The need for effective communication in an organization development make the military historian to think or army line of communication in military organization the teacher towards the student, the supervisor towards the subordinate and vice versa.

Also he must allow for the possibility that communication take place not only between individuals but also firm institution and government and various business organization working towards organizational development, it is necessary to obtain and maintain a tight and effective communication gap within the various functions in organization

There should be a good relationship between the superior and the subordinate between on department and the other and more importantly between the organization and the various environment components.

Communication is an organization is mainly concerned with how to send and interprets feeling and well as ideas and information, thus the world communication can be referred to as an act of importing to transmitting information.

Communication in an organization also involves the major’s i.e. the sender and the receiver. An effective communication is of great important in and out of any organization in relation to their set of goals and objectives i.e. if organizational objectives are to be achieved, there must be a sound level in their relationship and this could be attained through the degree of its communication.

In deverell word, there are some communication skill which an organization most develop upon i.e. the writing and reading skills with in an organization, the speaking and listening skill and the proper usage of meeting in an organization

The deliverance of communication towards organizational development can not be achieved with out the following elements or factors

  1. Sender
  2. Message information
  3. Channel
  4. Receiver
  5. Feed back – reply

Effective communication can be view in terms of dynamics in in an organization as it occur in inter relationship between the management and staff

However, sound ideas and will reasoned decision becomes effective only if is being transmitted to others achieved the desire action on reaction in such organization the giving of an understanding that the massage involves by subordinate to the point that the is able to respond through appropriate action in what effect communication can be said to be. The purposeful and result exchange through which reality, actions and reactions are being organization in an organization. For purposeful communication to be effective towards an organizational development in any organization the following must be noted.

  1. The massage send most be specific and unambiguous
  2. The message within and outside an organization must be simple.
  3. The timing of various instruction most be strictly adhere to
  4. The rule must be one word one subject
  5. The receiver must understand the expected action

1.1 Objectives of the Study

Communication is essential for internal and external functioning of any organization because the integrate the managerial functions especially communication is needed in organization to effect changes to influence action towards the welfare of the organization

The four of this study is to ascertain the effectiveness of communication as a major determinant of organization development.

It is also to select develop and apprize member of the organization to lead, direct and create a climate in which its people want to contribute and more so, to control performance for effective organization development.

It is also to relate the enterprises to its external environment it is through information exchange that a manager becomes aware of the suppliers, the claim of stockholders.

It is through communication that any organization becomes an open system interacting that any organization becomes an open system interacting with its environment a fact whose importance in emphazed through out this project.

1.2 Scope of the Study

Importance of effective communication in an organization is the scope range of this project. It is to determine how an organization plan and execute its communication process in order to achieve the aims and objectives of such organization.

This project will also analyse the various ways in which effective communication has been a major determinant of organizational development. With the keep of the case study, it will also determine how the Nigeria bottling company (case study) manages it communication system internally and externally with the sole aim of acquiring an apprehended and.

1.3 Statement of the Problem

This has been interns of the following

  1. The size and complexity of an organization of tens determines the rate of its communication efficiency in its organizational development.
  2. Timing is very important in a situation where there is tension around the receiver of the massage the message could be ineffective
  3. Personality and ego conflict has been a major set back towards effective communication. Parties may be seeing their personal difference instead of the message this poising a problem against effective communication
  4. Tirelerancy in communication and its channel filters the meaning of the message and confling signals take place.
  5. Noise has been a setback too. It is an unwanted part which has contributed a problem to the effective of the communication.

1.4 Research Hypothesis

Null hypothesis (Ho)

Alternative hypothesis (Hi)

  1. Ho: effective communication will not improve organization development
    Hi: effective communication will improve organization development.
  2. Ho: effective communication is not a major determinant of organization development
    Hi: effective communication is a major determinant or organization development

1.5 Plan of the Study

This project is plan and arranged into five (5) chapters.

  • Chapter one consist of introduction of the study, scope of the study, statement of the problem, research question plan of the study and definition of terms.
  • Chapter two consists of literature review, concept of communication, and importance of communication, purpose of the study and communication flow in an organization.
  • Chapter three consists research methodology, method used for data collection, sources of data and procedure for data collection.
  • Chapter four consist the historical background of the study, organization structure of Nigeria bottling company, the role of communication to development of Nigeria bottling company and data analysis and presentation. Finally,
  • Chapter five consists of summary, conclusion, recommendation and bibliography.

1.6 Definition of Related Terms


This is the way in which any message that originates in the mind is written down or spoken in order to be able to communicate with another person. The way we convey meaning by the words, figure, diagrams and speech and so on is peculiar to each other.


The means by which information is conveyed is called channel. The following are some common channel internal mail system, external postal services radio television and satellite links. Distortion, losses and delays may occur to make channel imperfect. It is necessary therefore to ensure that we make a choice of a correct channel and bearing in mind matter such as urgency sensitivity and need for security and accuracy.


The term noise in communication does not only refer to actual physical noise. It refers to anything which causes the message not to be correctly interpreted or anything that does not allow information to get through to the receiver. Noise can be briefly defined as any distortion or distraction preventing perfect transmission of the idea in the mind of the source to the mind of the listener.


This is the process by which information received through communication is converted to ideas of or concepts.

It is the process of achieving understanding from the message


Redundancy in essence of is any form of repetition made to enhance understanding or reduce the effect of noise. For example, we can repest important work or figure a telex message, accompany a telephone call with a confirmation letter and so on for the sake of aiding under standing.


Is the measure of discovering in a system. A situation where the content of a message is not properly interpreted, if we receive a message that make us completely certain about a situation, entropy is said to be at zero


Perception is the understanding gained from the communication of message in the spoken or written form or from observing a situation.

Communication Breakdown:

Breakdown occurs when a message can’t get through the receiver; this can be caused by number of factors and manifest itself in various ways.

Chapter Five

5.0 Summary, Conclusion and Recommendation

5.1 Summary

This study has been conducted to examine how effective communication is a major determinant of organizational development, after the entire finding has been, it could be seen from the first chapter of this project work the various definitions attached to the subject matter of the project.

Likewise, various efforts that other have put into the topic was also well examined in the second chapter of this project. Various meanings, definitions and the importance of communication in an organizational development were also discussed. The need for effective communication in an organization was found to be very important.
Also, during the data collection for this project work, it was discovered that out of all the methods of communication, written method seen to be most commonly used in the organization.

It recognizes the importance of keeping records of transaction, which can be said to have contributed to the development of the Nigeria bottling company due to its effectiveness.

Dealing with the contact of this project, it could be deducted from chapter one the various definitions of communication, both the internal meaning and the organization meaning. Many scholars have given various definitions of which the importance of the sender and the receiver were seriously highlighted.

Likewise, the efforts of scholars and their conclusions were contained in chapter two. It gives the review of past write-ups which other researchers have made, various definitions types, importance, methods, e.t.c. were dealt with in this chapter.

Considering the procedures used in data collection, various methods used and the general lookout method of this project they are well contained in the chapter three. This chapter enables us to gather and relate with the data used for this work.

Chapter four revealed the data collected in making this project. The data were being presented and analyzed in relation to the subject matter. It could be found that various opinions were given to various questions or presented which indicate the differences in people or ways of looking thinks.

5.2 Conclusion

It is established fact that without effective communication, the organizational development will be jeopardized. It has been preferred that effective communicational development is he major mastermind behind any organizational development. Different facts have been discussed from which has been deducted that effective communication determines the achievement and development of any organization.

No management of an organization. Can afford to tell its arms and watch a very important and in fact means of achieving their objectives setup. Therefore, the management of any organization should not take their communication either from one department to others, superior to subordinate vice versa e.t.c. with levity.

Looking into the case study of this project (the Nigerian bottling company plc ilorin) it was a known fact that the organization was able to archive its presentation only because of its proper usage of communication within outside its organization set – up.

It has helped the company increasing their sales awareness and has also helped in acquiring more information; the superior subordinate relationship has been kept tight and has also established the trust of the shareholder in the affairs of the organization.

5.3 Recommendation

in the light of the fact that communication is important to achieve management objectives, the following are recommended which if implemented will enhance and improve the process of communication and its regardful outcome towards he arms and objective of effective communication which has been studies in relation to its major importance in an organizational development, has helped us as researcher in curbing out its effects and the establishment of its facts to us as

The recommendations are as follows:-

  1. There should be encouragement as to the use of proper and adequate communication channel in order to affect its effectiveness.
  2. Rumour and grapevines between the superior officers and subordinate officers, which could affect the other officers of the company, should be discouraged. It is generally known that managers influence the attitude to enterprise members
  3. This is done namely through communication initiated by the top management although organization leaders have a major responsibility en set the right line for effective communication, every person in an organization also share this responsibility, superiors must communicate with subordinates and vice versa.
  4. During the research of this project work, it was discovered that there is close relationship among the member of the company, this it could be recommended to the company to maintain the relationship, which can only be improved through their communication network.
  5. Conclusively, it could be found that many researches have carried out researchers on topics relating to the work, it could therefore, be advised that thorough examining of data should be well censored in order not to mix up valuable data with unnecessary and irrelevant data.

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