Effective Communication As A Major Determinant Of Organisation Development (A Case Study Of Coca-Cola Plc, Ilorin)

Project and Seminar Material for Business Administration and Management BAM

Effective Communication As A Major Determinant Of Organisation Development (A Case Study Of Coca-Cola Plc, Ilorin)


This project has been carried out as a partial requirement for the Award of National Diploma in Business Studies Management.

The topic “Effective communication is a major determinant of organizational development” has been carried out using the Nigeria Bottling Company Plc, Ilorin as the case study.

The project contained the chapters of which are enumerated below:

Chapter one, this work contains the various definitions in connection with the subject matter, the objective, scope and the general problem of this project work are in this chapter note on the limitation background of the case study are also visited in the chapter two.

Consideration of the research, they are being contained in chapter two of this project work it gives the full review of literature, various definition were also considered in this chapter, chapter three of this work gives the details of how data were collected. The various sources of data and analysis, methods used.

The detail presentation and analysis of data collected were contained in chapter four of this work. Data were being analysed as collected from the sources and were considered respectively, after the data were being analysed in relation to the topic of this project work collection conclusions were made summaries of the whole content of this project and various recommendation were given in chapter five of this project.
References and bibliography were given too.

Table of Content

  • Title page
  • Certification
  • Dedication
  • Acknowledgement
  • Proposal

Chapter One

1.0 Introduction

  • 1.1 Objectives of the study
  • 1.2 Scope of the study
  • 1.3 Statement of General Problem
  • 1.4 Rationale for the study
  • 1.5 Limitation and constraints
  • 1.6 Historical background of the organisation

Chapter Two

2.0 Literature Review

  • 2.1 Concept of communication
  • 2.2 Organizational development studies and method of communication
  • 2.3 Importance of communication
  • 2.4 Barriers of communication Characteristics of small scale business
  • 2.5 Remedies for poor communication
  • 2.6 The purpose of communication
  • 2.7 Communication terminology
  • 2.8 Communication flow in organisation.

Chapter Three

3.0 Research Methodology

  • 3.1 Method of used for data collection
  • 3.2 Sources of data
  • 3.3 Procedures for data collection

Chapter Four

4.0 Data analysis and presentation

Chapter Five

5.0 Summary, Conclusion and Recommendation

  • 5.1 Summary,
  • 5.2 Conclusion
  • 5.3 Recommendation
  • Bibliography

Chapter One

1.0 Introduction

Effective communication is a major determinant of organisation development which as been a great concern for the cooperation as well as the national over the decade and not recently.

The need for effective communication in an organizational development makes the military historical to think of army line of communication in military organizational the teacher towards his students, the superior towards his teacher towards his students, the superior towards his subordinates advice verse.

Also, we must allow the possibility that communication can take place not only between individuals but in firms institutions and government and various business organizations.

Working towards organizational development, it s necessary to obtain and maintain a tight and effective communication gap within the various function in an organisation.

There should be a good relationship between one department and the other and more importantly, between the organisation and its various environmental components.

Communication is an organisation is mainly concerned with how to fund and interprets feelings and as well as ideas and information.

Thus, the word communication can be referred to as an act of imparting or transmitting information.
Communication in an organisation also involves in two ways i.e. the sender and the receiver, an effective communication is of great important in and out of any organisation in relation to this set goals and objectives i.e. if organizational objective are to be achieved.

There must be sound level in their relationship and this could be attained through the deifiers of its communication.

In diviraels ward, there are some communication skills, which an organisation must develop upon i.e. the writing and reading skill written an organisation must develop upon i.e. the writing and reading skill written an organisation. The speaking and listening skill and the proper usage of meeting in an organisation.

The relevance of communication towards organizational development cannot be achieved without the following element or functions.

  1. Sender
  2. Message – information
  3. Receive
  4. Feedback – reply.

Effective communication can be viewed in terms of dynamics in an organisation as it occurs in interrelationship between the management and staff.

However, sound ideas and well reasoned decision becomes effective only if it is being transmitted to other and relieved the resumed action or reaction in such an organisation.

The given of an understandable the message by the subordinate to the point that he is able to respond through appropriate action in which effective communication can also be said to be the purposeful and resistful exchange which realist actions and reaction are beings organized in an organisation.

For a purposely communication to be effective towards an organisation development in any organisation. The following must be noticed.

  1. The message send must be specific and unambiguous.
  2. The message within the outside organisation must be simple
  3. The timing of various institutions must be strictly adhere to.
  4. The ruler must be one word, one subject.
  5. The receiver must understand the expected action.

1.1 Objectives of the Study

Communication is essential for internal functioning of any organisation because it intergrades the managerial function especially communication is needed in organisation to effect changes, to influence action towards the welfare of the organisation.

The forms of this study is to ascertain the effectiveness of communication as a major determined or organizational development.

It is to established and disseminate goals of organisation to develop plans for their achievement, to organize human and other resources in the most effective and effect way.

It is also to select development and appraises member of an organisation to lead direct, motivate and create a climate in which its people wants to contribute and more to, to control performance for effective organizational development.

It is also relate the enterprises to its external environment. It is through information exchange that a manager become aware of the suppliers, the claims of stockholder, it is through communication that really organisation income an open system interacting with is environment, a fact whose important is emphased throughout this project.

1.2 Scope of Study

Important of effective communication in an organisation in the scope range of this project. It is to determine how an organisation plan and execute its communication process in order to achieve the aim and objectives of such an organisation.

This project will also analyse the various way in which effective communication has been a major determination of an organisation development.

With the help of the case study, it will also determines how the Nigeria Bottling Company (A case study) manages its communication system internally and externally with this sole aim of acquiring and apprehended end.

1.3 Statement of General Problems

This has been in term of the following:

  1. The size and complexity of an organisation of the determines the rates of its communication of an efficiency in its organizational development.
  2. Timing is very important in a situation where there is pension around the receive of the message could be in effective.
  3. Personally and ego conflict has been a major set back towards effective communication. Perties may be seeking their personal different instead of the message this posing a problem against effective communication.
  4. Irrelevancy in communication and it’s channels furthermore the meaning of the message and conflicting signals takes place.
  5. Noise has been a feedback to, its an understandable or undaunted part which has contributed a problem to the effective of communication.

1.4 Rationale for the Study

This study has been partial fulfillment of the requirement for the Award of National Diploma. The study has been known and understand the organizational development which is being redetermined by its effectiveness in its communication.

This study will enable us understand how effective of communication in an organisation determine the development in relation to the case study chosen for this project.

1.5 Limitation and Constraints

This project will be limited to the communication system of an organisation (A case study of the Nigeria Bottling Company Plc, Ilorin), with emphasis on effectiveness of communication in an organizational development and the various forms of communication used by the organisation based on the information supplied by the key officials of the Nigeria Bottling Company Plc, Ilorin, its constraints will be on the official of the company is irresponsness and the difficultly of getting a reliable information needed for this project work.

1.6 Historical Background of the Nigeria Bottling Company Plc, Ilorin

The Nigeria Bottling Company was one of the companies under the leventis group of company before it was incorporated in the year 1960. The company is owned by the American Investor – having the largest share capital of sixty – eight percent (68%).

The Apapa Branch of the company was to be established in the country but the Oyingbo Branch in Lagos is the headquarter branch of the company.

The company has twenty – two branches as a whole and eight other epilated sister companies.

The choice of Nigeria Bottling Company Plc, Ilorin Branch as our case study is because of its numerous branches depots, mini depots, department and most especially because of its nearness to us. The company has eighteen department which must all relate together and work hand in hand to achieve the management objectives of the company.

The construction of the item branch was completed in the year 1979 and production works begans on 1st of October of the same year. The company started with only eight departments and presently as staff strength of about five hundred.

The Nigeria Bottling company produce various drink consumed National wide such as Cola-cola, fanta, sprite, tonic water, era water and many more product.

Presently, one can confidently say that seventy five present (75%) National wide drink consumed by Nigeria are form the company.

1.6.1.Communication in Nigeria Bottling Company Plc, Ilorin

The main focus of this project is on the need for effective communication as a major importance of organisation development in other to achieve this, some questionnaire were sent out to the company’s employees of this project (The Nigerian Bottling Company Plc, Ilorin).

The communication in the Nigeria Bottling Company Plc Ilorin touches all their objectives can be realized by having a lot of customers and communication is the only means of achieving these.

Formal communication is more superior to other forms of communication in the company. The use of electronic devices is not so common as written message has an advantages occurs in other forms of communication because it is used for record purpose. Through oral communication is used but not common oral takes form of meeting and consultation while interview are in a while and its often done face to face.

The use of telephone could be recommended for installation upwardly directly message are majorly request for communication is the means of achieving company’s objective to reality.

1.6.2 Location

The Nigerian Bottling Company Plc, Ilorin branch is located at off unity road, in Ilorin, Kwara State. The street where its situated is called coca-cola road.

Following the street to some kilometer form the main unity road at the right hand side of the street is the location of the coca-cola Bottling Company Plc, Ilorin Branch.

At the junction of the gates is bolding written “Cola-Cola” on a sign post. There are the administration block at the right side of the entrance into the company’s compound followed by the production building / department. The company is well suited for easy movement and locations within the company’s compound.

Chapter Five

5.0 Summary, Conclusion and Recommendation

5.1 Summary

This study has been conducted to examine how effective communication is the major determine of organizational development. After the entire finding has been done, it could be clearly pointed out that the world communication has a broaded meaning other than its internal meaning. It could be seen from the first chapter of this project.

Like wisely, various effectors that others has put into the topic was also well examined in the second chapter of this project various meanings, definitions and the importance of communication in an organizational development were also discussed.

The need for effective communication in an organization was found to be very important.

Also, during the data collection for this project work it was discussed that out of all the methods of communication within method seems to be most commonly used in the organization. It recognize the important of keeping records of transaction. Which can be said to have contributed to the development of the Nigerian Bottling Company due to its effectives.

Dialing with the content of this project it could be deducted from chapter one, the various department of communication both the literal meaning and the organization meaning, many scholars have been given various definitions of which the importance of the sender and the receiver were seriously highlighted.

Like wisely, the efforts of scholars and their conclusions were contained in chapter two. It gives the review of part write-uos, which other researchers have made various definition, types, importance, method etc. were dealt with in this chapter.

Considering the procedures used in data collection various methods used and the general lookout method of this project they are well contained in the chapter three. This chapter enable us to father and relate with the data used for this work.

Chapter four revealed the data collected in making the project. The data never being presented and analysed in relation to the subject matter. It could be found that various opinions were given to various question asked of presented which indicate the difference in people’s opinion or ways of looking things.

5.2 Conclusion

It is an established fact that without effectives communication, the organizational development with be jeopardized. It has been prepared that effective communication is the major master mind behind any organized development. Different fact have been discussed from which has been deducted that effective communication determines the achievement and development of any organization no management of an organization can afford to told its arms and watch a very important and infant means of achieving their objective ship up. Therefore, the important and infant means of achieving their objectives ship up. Therefore, the management of any organization should not take their communication either from one department to other, superior to subordinate vice-versa etc. with lively.

Looking into the case study of this project (Nigeria Bottling Company) station only because of its proper usage of communication within and outside its organization set-up.

It has helped the company in increasing their sales awareness and has also helped in acquiring more information. The superior subordinate relationship has been kept right and has also established the trust of the shareholders in the appraises of the organization.

5.4 Recommendation

In the light of the fact that communication is important to achieve management objective, the following are recommended which by implemented we;; enhance and it regardful old come towards the aims and objective in an organization.

The importance of effective communication which has been studied in relation to is major importance in an organizational development has helped us as researcher in curbing out its effect and the establishment of its fact to us management student.

The recommendations are as follows:

  1. Personality ego and every other difference that could be a barrier to achieving once objective should be eradicated
  2. There should be encouragement as to the use of proper and adequate communication channel in order effects its effectiveness.
  3. Rumours and grapevine between in superior officers and subordinate officers which could affect the others of the company should be discouraged. It is generally known that managers influences the attitude of affective communication is a major site inmate of organizational determinant enterprises members. This is done mainly through communication initiated by the top management. Although organization harders hence a major responsibility to set the right line for effective. Communication every person in an organization also shares this responsibility superior communicated with subordinate and vise-versa.
  4. During the research of this project work it was discovered that there is close relationship among the member of the company. Thus it could be recommended to the company to maintain the relationship, which can only be improved through their communication network.
  5. Conclusively, it could be found that many researcher have carried out researchers on topic relating to the work, it could therefore be advised that through examining of data should be well consorted in order not to mix up valuable data with unnecessary and relevant data.

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