Effective Communication As An Aid To Survival Of A Business Organisation (A Case Study Of Doyin Group Of Company Nigeria Limited Ilorin)

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Effective Communication As An Aid To Survival Of A Business Organisation (A Case Study Of Doyin Group Of Company Nigeria Limited Ilorin)


This study focuses “Effective Communication as all aid to Survival of a Business Organization” a case study of Doyin Group of Company’s Nigeria Limited Ilorin. Objective and goals of any organization can be achieved through effective communication such objective include profitability, growth, survival e.t.c, the objective will also help in determining how effective communication enhance business subordinate and management relationship and us effects on the organization. Just as it is agreed that communication is the back bone (life-wire) of management in a nutshell the inefficient communication which depicts for it in the co-oporate chain can also be corrected through effective communication. These will deal with all activities involved in the collection of all necessary data and information required for the findings that makes the researchers work valid. In eliciting the necessary information and explain from the sampled respondents, therefore two appropriate research instrument were used, they are questionnaire and interview. It will also antis on sample size. The targeted population are three company’s, Doyin investment group of company’s, Dayaad venture limited and wonder foods Nigeria limited and the information obtain be analyses with the use of simple percentage and the reliability and validity of the study will be tested since reliability but not sufficient condition for validity. The finding reached after and analyzing the data collected in table 6, 7 and 8 it was discovered that most organization uses both formal and informal of the management task table 10, 11, 12, and 13 further shows the effective communication is the backbone of management because it enhances decision making and allow effective condition and control in the organization. However table 19 and 20 shows that dispute between the management and subordinate was mostly cause by mis-internation of management plans and policies but at the same time shows in table 13 that effective communication create in conducise climate for employee to organizational goals and objectives, if its is well practiced. From the finding generated from the study, it was concluded that effective communication has helped in executing managerial task, since the method of communication adopted was very important. The work of a manger was made very easy through delegation. It could be concluded that the method of communication used really help both positively and negatively in enchanceing relationship. Conclusive formal communication can be very effective in aiding management if well practiced.

Table of Contents

  • Title page
  • Certification
  • Dedication
  • Acknowledgement
  • Proposal
  • Table of Contents

Chapter One:


  • 1.1 General Information
  • 1.2 Statement of the Problem
  • 1.3 Justification of the Study
  • 1.4 Research Questions
  • 1.5 Scope of the Study
  • 1.6 Limitation of the Study
  • 1.7 Significance of the Study
  • 1.8 Definition of Term

Chapter Two:

Literature Review

  • 2.1. Introduction
  • 2.2 Meaning and Scope of Communication
  • 2.3 Model of Communication
  • 2.4 Communication Theory
  • 2.5 What is Communication Process
  • 2.6 Classification of Communication
  • 2.7 Channels of Organizational Communication
  • 2.8 Barriers to Effective Communication
  • 2.9 The Purpose and Relevance of Communication
  • 2.10 Relationship of Communication element and functions of management
  • 2.11 Management Process
  • 2.12 Principle of Management
  • 2.13 The Function of Manager

Chapter Three:

Research Methodology

  • 3.1 Introduction
  • 3.2 Research Design
  • 3.3 Research Instrument
  • 3.4 Research Sample
  • 3.5 Data Analysis Procedure
  • 3.6 Reliability and Validity of the Study
  • 3.7 Historical Background of the case Study

Chapter Four:

Data Presentation, Analysis and Interpretation

  • 4.1 Introduction
  • 4.2 Analysis, Interpretation and Presentation of Data
  • 4.3 Discussion of Findings

Chapter Five:

Summary, Conclusion and Recommendation

  • 5.1 Summary of Finding
  • 5.2 Conclusion
  • 5.3 Recommendation
  • References
  • Questionnaire

Chapter One


1.1 General Information

Before going into general information of this chapter, I will like to get us acquainted with how the word communication originate.

The term “communication” which means “common”. It is believed that if one can effect communication or idea, one has established common meeting ground for understanding.

All human being get involved in communication and this is done through communication. It is also through communication that interaction is made possible among group of people or individual in the society. Though interaction, information and ideas are transferred from one person to another, such information and ideas are often uses as bases and as a means of innovation also to develop the society.

Communication plays a vital role in the society for any business organization to achieve their aims and objective communication is highly important since business cannot operate in a vacuum. Interaction with people in and outside the business is very important, communication has enhanced most nations/countries of the word development be it technologically economically, politically and religion

However, communication takes this form, giving instructions, receiving information exchanging ideas laying down rules and regulations, job description and the organizational marvels.

Without effective communication, the world would have been static without any development. Marinating any form of links between the past and future would have prove quite impossible because of the absence of effectiveness communication.

1.2 Statement of the Problem

Inefficient communication in an organization simply deficts fault in the corporate chain. When an organization manager supports (friendly) each other and have good working report.

Communication tend to be very good, the functions of effective communication here can be functional management. In a nutshell communication is the backbone (lifewire) of management. Any organization established is to achieve certain goals and objectives and before these goals and objective can be curtained there is need for effective communication within the organization and its environment.

1.3 Justification of the Study

The aim and purpose of this study is to analysis and evaluate how effective communication and management help organization to achieve their set goals.

Management can be refres to as administration of business. A management cannot be effective in discharge of his duties without effective communication with his subordinate. Subordinate can not be effective in the discharge of his own duty also if message passed to them by their superior is not effectively communicated these will not allow them to know their responsibility and how to carry them out effectively

1.4 Research Questions

There are some question to ponder upon.

  1. Is there any relationship between effective communication and management.
  2. Will communication be complete without feedback
  3. What effect will ineffective communication have on management.
  4. Does barriers in communication really have anything to do with management
  5. Does understanding have anything to dowith communication
  6. Can we effective communication is the backbone of management.

1.5 Scope of the Study

This study is majorly design to create awareness of the role of effective communication as an aid of management survival. And this study also covers the impact of communication in the business organization. The scope intends to know how communication can be used to enhance effective performance in the business organization. It also intends to discover the type of communication package to be used in the business organization.

1.6 Limitation of the Study

The limitation of this study is differently involved in using all large and small organisation in the country because of the pressure of time and considering the fact that the academic aspect of this course has to be fulfilled alongside with the project. More so the non-availbility of resources as (find) would be the major constraint to the research as only three organization are sampled. Among the foreseeable limitations is the top management unwillingness to elict information for fear of disclose of confidential maters. It is also gathered that some respond end may not be able or want to complete the questionnaire as they may view it as irrelevant. However, effort shall be put in place to see that the effect of these limitations on then overall results are reduced to the bearest minimum.

1.6 Significance of the Study

The intention of the research is to highly the role effective communication plays in aiding management in an organization.

The researcher hopes that the following categories of people will find this work useful.

  1. The organization taken as a case of study
  2. The manager
  3. The student or undergraduate of higher institution
1. The Organization:

The organization taken as a case of study the result from this research work will enable the manager to get positive attitude toward their subordinate and also ensure that there is effective communication in their organization. This is because without effective communication, the organization may not achieve their set goals and objectives.

2. The Manager:

This research work will enable the manager to know that effective communication plays a significant and important role in management communication in their various field of specialization so as to be successful

3. The Student or Undergraduate of Higher Institution:

This work will enable people in this categories to know their responsibility when become a manager in the future. It is hopeful that subsequent or other research who might plan to writ an related topic will find information in this research work helpful.

1.8 Definition of Term

There are some terms that will be advisable for us to explain


This refers to the sender of the message, information to secondary else, or the communicator. It is also refered to as the speaker or writer.


This refers to the receiver of the message or the interpreter of massage.


This is the message, which the encoder (sender) passes across. It can also be refers to as the signal.


This is the means used to transmit a message from the encoder (speaker to the decoder listener). The message can be sent through verbal medium (speech) or non verbal (writing)gesture or facial expression message can be sent through mechanical instrument i.e. telephone, television, radio and it can also be non mechanical instrument such as letter diagram, picture face to face communication and so on

Feed Back:

This simply refers to the response of the decoder to the encorder following the interpretation of the message pass across. Feedback serves as a measure of evaluating the clarity of the message sent. “Feedback” therefore can be positive or negative feedback response.


An organization can be refer to as any rational or sensible coordination of the activities of the number of people for the achievement of some common explicit purpose through division of labour and function. These can also be defined as the arrangement of a technology, which is operated to convert the input of the company into the required markable products.


Is the act of getting thing done through person” this implies that the supervisor or manager achieve organization goals and objectives by arranging for other to perform whatever task that may be necessary. Management is also “to forecast and plan to command and organize and to coordinate and control” breach sees it as “ a social entailing responsibility of the operation of an enterprise in fulfillment of given purpose or task such responsibilities is involving.

Chapter Five

Summary, Conclusion and Recommendation

5.1 Summary of the Finding

At the end of the study, it was found at that majority of the manger find their work easy. They also delegate part of their work to their subordinate as often as necessary. In most of the companies visited, level of corporation of the subordinate with the boss is very high the manager is this components are not paid. It was also found that formal type of communication was mostly in the company.

This company visited used formal type of communication which was climate be convenient. It was gathered that the type of communication used has helped a lot in motivating the staff and has enhanced the manager or subordinate relationship in the company. Formal communication, which was used in the company, has helped positively in aiding the excursion of managerial task, for example, for disseminating management policies, strategies, objective, plan and programmes.

When asked whether it would be better to adopt new method of communication as a change, the answer were mostly negatively. The class of communication is mostly use in the written form of communication and the company try there best to improve their standard of communication.

5.2 Conclusion

From the finding generated of the study, it was concluded that effective communication has helped in executing managerial task. Since the method of communication adopted in the company was very appropriate.

The manager also made their work easy by delegating whenever it was form to be necessary. It could therefore be concluded that the method of communication help both positively and negatively in enhancing the manager or subordinate relationship. Based on the findings, the researcher discover that it has helped positively. This implies that formal communication can be very effective in aiding management, if well practiced.

5.3 Recommendation

This study was intended to be of value not only to those who are wishing to establish one. In critically examines the benefits that will be derived in carrying out effective communication and also highlights on some of the barrier to effective communication and findings out solution to those barriers. Manager should therefore use an appropriate method of communication effective, as well as promote co-operation, co-ordination and good will, however method of communication manager adopt should enhance the manager or subordinate relationship.

This is, it should be in away that will make the subordinates to feel at ease in carrying out their duties there by contributing to organization goals and objectives.

The type of communication used should be convenient for managers and subordinate. When the method of communication adopted in a company was not effective, the manager would try and effect change to a successful one after a through investigation into how and why the formal one was malfunctioning. The company should also strive to motivate their employees into doing their job well. This can be through provision of compensation benefits, incensement in salaries or kind work of encouragement.

In conclusion, whatever method of communication adopted in any company should be frequently improved so as to aid management in its decision-making.

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