The Effect Of Survival Strategies On The Performance Of Small And Medium Scale Enterprise

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The Effect Of Survival Strategies On The Performance Of Small And Medium Scale Enterprise


The Survival Strategies of Small and Medium Enterprises in Nigeria case study of Enugu Metropolis. The purpose of this study is to identify general problems against the effective operation of SME in Nigeria, to know their survival strategies, to provide an overview of the role of government in financing and developing SMEs in Nigeria, to determine to what extent the government policies support or hinder their growth and also to suggest strategies through which SME’s can compete with the products of emerging economies and that of developed world. The research method is by sampling method. The researchers came up with the following; majority of the SMEs do not have infrastructural facilities at their disposal, that most SMEs pay tax from the profit they generated while they are registered. Most SMEs adopt the integrated marketing strategy, some SMEs have had their products gain market access while only few of them expose their staff to seminar, in the area of implementation government policies were ranked as one of the highest problem they are facing and that government has been able to support SMEs through establishment of certain initiative schemes and through reduction of loan interest. The primary goal of government initiative/scheme such NEEDS, SEEDS, BOI, SMIEIS, etc is to build a private sector through SMEs that can take advantage of the opportunities that abound in the domestic, regional and global markets and contribute to the development of the Nigeria economy.

Table of Content

  • Title Page
  • Certification
  • Dedication
  • Acknowledgement
  • Table of Content
  • List of Tables
  • Abstract

Chapter One:


  • 1.1 Background of the Study
  • 1.2 Statement of the Problem
  • 1.3 Objective of the Study
  • 1.4 Research Questions
  • 1.5 Significance of the Study
  • 1.6 Scope of the Study
  • 1.7 Limitation of the Study
  • 1.8 Definition of Terms
  • 1.9 Organisations of the Study

Chapter Two:

Review of Literature

  • 2.1 Conceptual Framework
  • 2.2 Theoretical Framework
  • 2.3 Empirical Review

Chapter Three:

Research Methodology

  • 3.1 Research Design
  • 3.2 Population of the Study
  • 3.3 Sample Size Determination
  • 3.4 Sample Size Selection Technique and Procedure
  • 3.5 Research Instrument and Administration
  • 3.6 Method of Data Collection
  • 3.7 Method of Data Analysis
  • 3.8 Validity of the Study
  • 3.9 Reliability of the Study
  • 3.10 Ethical Consideration

Chapter Four:

Data Presentation and Analysis

  • 4.1 Data Presentation
  • 4.2 Analysis of Data
  • 4.3 Answering Research Questions

Chapter Five:

Summary, Conclusion and Recommendation

  • 5.1 Summary
  • 5.2 Conclusion
  • 5.3 Recommendation
  • References

Chapter One


1.1 Background of the Study

Small and Medium Enterprises (SMEs) have been fully recognized by governments and development experts as the main engine of economic growth and a major factor in promoting private sector development and partnership. The development of SME is therefore an essential element in growth strategy of most economies and holds particular significance for Nigeria. SMEs not only contribute significantly to improved living standards, they also bring about substantial local capital formation and achieve high levels of productivity and capability. From a planning stand point, SMEs are increasingly recognized as the principal means for achieving equitable and sustainable industrial diversification and dispersal, and in most countries, SMEs account for over half of the total share of employment, sales and value added.

A major gap in Nigeria’s industrial development process in the past years has been the absence of a strong and virile small and medium enterprises sub sector. The little progress recorded from the courageous efforts of the first generation of indigenous industrialists were almost completely wiped out by the massive dislocation and traumatic devaluation which took place under the Structural Adjustment Programme (SAP) 1986. The SAP policies were rooted in the new-classical theory of perfect competitive markets whose assumptions do not adequately reflect constraints on SME in developing countries. The human and natural resources base is a significant feature that gives the country a special status in Africa. However, like most less developed countries, the country is witnessing a rapid population growth and this contrast with the less than average rate of development in communication, technological and social infrastructure. Instability and high turnover of staff have impacted negatively on the performance of primary institutions responsible for policy monitoring and implementation, resulting in distortions in macro economic structure and low productivity.

These problems constitute hindrance to development of Small and Medium Enterprises which provide the critical building blocks for industrialization and sustainable economic growth. With the dismantling of trade and other barriers, the world has been transformed into a global village. Consequently, SMEs in developing countries such as Nigeria are struggling to survive under intensive competitive environment both domestic and international. For this reason, there is an urgent need to provide the required enabling environment for the development of Small and Medium Enterprises (SMEs), so that that they could adequately play the role expected of them in transformation. Such role include mobilization of domestic savings for investment, appreciable contribution to gross domestic product, increased harnessing of local raw material, employment generation, significant contribution of poverty reduction effort through a sustainable livelihood and enhancement in personnel income, technological development and export diversification Udechukwu (2003:7).

In line with this, it is pertinent that the challenges of SMEs are well noted as well as the strategies to overcome them and grow so as to ensure effective coordination and utilization of economic resources.

1.2 Statement of the Problem

According to Kpakol (2007:2) the development and survival of micro, small and medium enterprises in Nigeria is of course critical to the sustainability and rapid transformation of Nigeria to one of the twenty largest economies in the world by 2020 because it holds the key to job creation, employment generation, enhanced productivity and wealth creation towards launching Nigeria into the class of developed economy.

In spite of efforts by many successive governments right from independence to promote SMEs in the industrialization process, the development of the sub-sector has been constrained by a number of factors both internally and externally. They includes:

  1. Unstable macro-economic environment
  2. Poor implementation and coordination of efforts on SMEs
  3. Absence of sustainable institutional mechanism
  4. Poor infrastructural facilities i.e. road, railway system, water supply, electricity, telecommunication etc. and
  5. Lack of effective financial support system.

The role of government in fashioning policies and ameliorating the constraints of SMEs has been fully recognized to be very crucial in facilitating and initiating remedial action. This is more so with rapid changing of global environment moving towards deregulations knowledge-based economy, borderless trade and investment which present new challenges and opportunities for SMEs in developing countries such as Nigeria Kpakol (2007:16).

Chibundu (2006:42) the fact that has emerged from the appraisal of various past and present policy initiatives on the promotion of SMEs in Nigeria is that although finance is a major constraint.. The effective utilization of substantial financial resources provided under various past programmes was constrained by such factor as lack of skill as well as absence of the enabling environment for investing in small and medium scale sector.

However, it has been observed that more attention is paid now than ever with reference to the aforementioned constraints, especially the controllable factors such as managerial skills, effective cost control, working capital management, marketing management, monetary policy.

This research work intends to investigate the survival strategies for small and medium enterprises in Nigeria.

1.3 Purpose of the Study

The specific objectives of this study include the following:

  1. To identify the general problems or challenges militating against the effective operations of SMEs in Nigeria.
  2. To identify the survival strategies of SMEs in Nigeria.
  3. To provide an overview of the role of government in financing and developing SMEs in Nigeria.
  4. To determine to what extent the government policies support or hinder growth of SMEs in Nigeria.
  5. To suggest strategies through which SMEs can compete favourably with the products of emerging economies and that of developed world.

1.4 Research Questions

It is in consideration of the objectives of this study enumerated before that the researchers propose the following research questions so as to direct the researchers towards finding solution to the problem of study.

  1. What are the challenges or problems facing SMEs in Nigeria?
  2. Are there strategies through which SMEs challenges can be overcomed to survive?
  3. Do government policies/initiatives support growth and survival of SMEs in Nigeria?

1.5 Significance of the Study

Many economies, developed and developing have come to realize the value of small businesses. They are seen to be characterized by dynamism, innovations, efficiency and their small size allows for faster decision making process.
Government all over the world have realized the importance of this category of companies and have formulated comprehensive public policies to encourage, support and fund the establishment in SMEs. Significantly development in SMEs are a sine quonon for employment generation, solid entrepreneurial base and encouragement for the use of local raw materials thus, their survival make these come true.

1.6 Scope of the Study

The scope of this study is restricted to Small and Medium Enterprises in Nigeria with particular reference to SMEs in Enugu metropolis.

1.7 Limitations of the Study

In course of carrying out this research, some basic problems were encountered by the researchers which influenced to some extent the depths of the research. Amongst them are finance, time and attitude of the respondents and attitude of group members.

(a) Financial Constraint

Due to financial restriction, the researcher could not get much necessary information pertinent to the study.

(b) Time Constraint

As a result of limited time given for the study, the researchers could not get all the required information needed.

(c) Attitude of the Respondents

The attitude of the respondents affected the research. Some of the respondents were unwilling to co-operate with the researchers because they felt they have nothing to benefit, while some felt that the researcher is invading on their privacy.

(d) Attitude of Group Members

The attitude of some group members affected the research. Some of group members never cared about how the research work is being done because of reasons best known to them after they paid the money shared amongst members while some has never showed themselves for the first time.

1.8 Definition of Terms

(a) Strategy

This is an integrated plan through which objective is accomplished.

(b) Business Environment

This is described as individuals, organization, institutions, environmental agencies, intermediaries, consumers, credit institutions, independent press etc. who in one way or the others help an organization to accomplish its objectives but cannot be controlled by the organization.

(c) Technology

According to Perrow (1967) technology is a complex of technique for manipulating material (human and non-human, physical or mental).

(d) Sustainable Development

This is defined as development that meets the need of the present generation without compromising the ability of the future generation to meet their own need.

(e) Developed Countries

This is used to categorize countries with developed economies in which the tertiary and quaternary sectors of industry dominate which leads to high degree industrialization and living standards.

(f) Developing Countries

This is used to describe those countries or nations that lack the human and material resources used in improving the quality of human lives which often lead to low level of living.

(g) Devaluation

This is refers to the reduction or depreciation in the value of a country’s currency in relation to another.

1.9 Organization of the Study

This research work is organized in five chapters, for easy understanding, as follows.

  • Chapter one is concern with the introduction, which consist of the (overview, of the study), historical background, statement of problem, objectives of the study, research hypotheses, significance of the study, scope and limitation of the study, definition of terms and historical background of the study.
  • Chapter two highlights the theoretical framework on which the study is based, thus the review of related literature.
  • Chapter three deals on the research design and methodology adopted in the study.
  • Chapter four concentrate on the data collection and analysis and presentation of finding.
  • Chapter five gives summary, conclusion, and recommendations made of the study.

Chapter Five

Summary of Findings, Conclusions and Recommendations

This chapter vividly shows the summary of findings, conclusion, recommendation.

5.1 Summary of Findings

The growth and survival of SMEs in Nigeria is a function of how they sharpen their marketing mix (product, price, promotion and distribution (place) in satisfying their consumers.

In this course of the research study, the researcher came up with the following findings as regards the Survival Strategies of Small and Medium Enterprises in Nigeria. Among other findings are:

  1. Majority of the SMEs do not have infrastructural facilities at their disposal. The inadequate and ineffective infrastructures thus do not allow SMEs to compete favourably. Such facilities include electricity, water supply, communication, good road etc.
  2. While most SMEs are registered, they also pay tax from the profit generated from the business.
  3. While there are different marketing strategies which can be adopted, most of the SMEs adopt the integrated marketing strategy; the combination of product, price, promotion and distribution strategies.
  4. A good number of SMEs have had their products gain market access. While only few of the SMEs have highly exposed their staff to seminar/workshops on entrepreneurship.
  5. Government policies were ranked as one of the highest problems facing SMEs especially in the area of implementation. Aside policy implementation, denial of access to credit is a great problem facing the SMEs.
  6. Government has been able to support SMEs through the establishment of certain initiative schemes such as Bank of Industries (BOI) and new economic reform strategy National Economic Empowerment Development Strategy (NEEDS), Small and Medium Industries Equity Investment Scheme (SMIEIS) have been promoting the SMEs in diverse ways as SMEs hold the key to the revival of the manufacturing sectors in Nigeria.

Consequently, government has done enough to promote the development of SMEs through reduction of loan interest and ensuring that the financial service sector is stable and viable to support SMEs growth which will in turn contribute to the capacity building and economic empowerment in the country.

5.2 Conclusion

Owing to the above findings, the researcher thereby concludes that business development services are particularly important as the market place become more complex and developing marketing strategies that would help Small and Medium Enterprises (SMEs) to compete more effectively because of the need to generate income, repay loans and fulfill wider family and community responsibility which formed part of the benefits of owning a business.
Moreover, constant access to finance is the key to the survival and development of strong SMEs sector because flexible finance meets the developmental needs of the enterprise.

The Economic Reforms in Nigeria need to be sustained by ensuring the soundness and credibility of the financial service industry which would help the development of SMEs in Nigeria.

Government should ensure the implementation of existing legal framework for SMEs, adopting the establishment and survival of SMEs that will contribute to capacity building, utilization of local raw material etc.

Small and Medium Scale Enterprises (SMEs) are universally acknowledged as effective instrument for poverty reduction, employment generation, wealth creation, economic growth and overall development that have become the bedrock for rapid economic growth and development. Social infrastructures such as electricity, water, roads, rail, communication etc and other support services in technology, skills and marketing are crucial for SMEs economic performance and competitiveness as well as the provision of technology related support system which contribute effectively to the technological capabilities of SMEs.

Encouraging SMEs to change their technology and organization according to their perception of best practice to run the business profitably in order to ensure their sustainability and foster innovations and production capabilities as well as facilitating the transfer and use of appropriate technology. In order to provide realistic policy recommendations for helping SMEs to compete in regional and global markets, there is need for proper understanding of the internal processes and external factor leading to the building of technological and marketing capabilities in enterprises.

5.3 Recommendations

The primary goal of government initiatives/schemes such as NEEDS, SEEDS, BOI, SMIEIS, etc is to build a private sector through SMEs that can take advantage of the opportunities that abound in the domestic, regional and global markets and contribute to the development of the Nigerian economy. The role of government therefore should be a facilitator and promoter in the economy by providing targeted incentives and creating enabling environment for business through reduction in policy-related costs and risks and invest heavily in infrastructures such as electricity, transport systems, water supply, communication etc.

There is need to establish or introduce entrepreneurship development programme (EDP) in tertiary institutions and other skills acquisition centers which will serve as pilot project to train school leavers and graduates that are unemployed so as to equip them with the knowledge and skills required in running a SME.

NEEDS, BOI and SMIEIS among others seek rapid growth of a resilient and competitive private sectors as a key component of a sustainable reform programme and to achieve this, it requires proper implementation and financing. Government at all levels (federal, state and local) should commit to systematically mobilize national resources to facilitate the development of strategic economic infrastructure that improves the attractiveness of Nigeria as a prepared investment destination in order to foster sustainable development of the Nigeria economy, there is need to develop strategies that focus on small and medium scale decentralize renewable energy systems utilizing locally available energy resource couple with greater access to information, technical training, credit and market facilities which have the potential to succeed in promoting sustainable economic development in Nigeria.

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