Effect Of Social Awareness Skill On The Sales Volume Of The Hospitality Establishment
The research proffers an appraisal of the effect of social awareness skills on the sales volume of the hospitality establishment. It elucidate the concept of social awareness and seek to determine its significance and impact in determining sales volume of hospitality establishment. This study examines the effect of social awareness skill on the sales volume of hospitality establishments some hotels in South-Eastern States of Nigeria. The study has six independent variables namely: communication skills, cooperation team work, employee social awareness skills, democratic leadership skills and employee participation skills as the human relations skills and the dependent variable is profitability.
Social awareness facilitates a person know what others think about him. Understanding others is essential to success in business and services. Social awareness is the ability to understand and respond to the needs of others. Understanding other people’s feelings is central to emotional intelligence. Get this wrong and you will be seen as uncaring and insensitive. Getting it right is essential for success. Social Awareness meets Emotional Intelligence Emotional intelligence consists of four basic capabilities, or domains.
- Self Awareness,
- Self Regulation,
- Social Awareness
According to Daniel Goleman the competencies associated with being socially aware are:
Understanding the other person’s emotions, needs and concerns.
The ability to understand the politics within an organization and how these affect the people working in them.
The ability to understand and meet the needs of clients and customers.
Essentially awareness of social situations is about carefully considering what people want, and planning to communicate with them in a way that is intended to meet that need.
1.1 Background of the Study
The driving force behind success is social awareness, the cornerstone of emotional intelligence. It comes first from being self-aware and being able to manage yourself and your own emotions, and then develops from an understanding of the people around you. When you become socially aware, you are better able to empathize with others’ emotions, as well as the intent behind their actions. You are also better able to understand your environment and recognize the factors that influence people and impact outcomes.
At the heart of social awareness is empathy. True empathy combines understanding both the emotional and the logical rationale that goes into every decision. Leaders who can develop this level of awareness, and empathize with others, are better able to adapt, persuade and motivate their team to achieve greater results.1 James was unable to accomplish this, whereas Sara excelled.
Understandably, social awareness skills are highly regarded as critical attributes of today’s successful business leaders. It is taken for granted that top managers like James have the expertise, business knowledge and technical skills to do their jobs. In a highly competitive market, the real advantage is found in leaders, like Sara who exhibit a high emotional IQ with a well developed social awareness.
The most effective people in organizations naturally use their emotional radar to sense how others are reacting, and they fine-tune their own response to push the interaction in the best direction. As the former Chairman and CEO of General Electric, Jack Welch states, “a leader’s intelligence has to have a strong emotional component. He has to have high levels of self-awareness, maturity, and self-control. No doubt emotional intelligence is more rare than book smarts, but it is actually more important in the making of a leader. You simply can’t ignore it.”
Business studies conducted by corporations around the globe have demonstrated the impact of social awareness and the interpersonal skills in leaders and employees on the overall success of an organization.2 Leaders who exhibit strong emotional IQ tendencies consistently outperform their counterparts and have a strong track record of increased sales, significant cost savings and higher employee and customer satisfaction. Corporations have come to recognize the economic impact of emotional IQ and seek out these traits in potential leaders.
The unique thing about emotional and socials skills is that, unlike traditional IQ, emotional IQ can be improved. Emotional competencies and social awareness can be routinely assessed and, with guidance, practice and training, can be developed and fine-tuned. The research intends to investigate the effect of social awareness skills on the sales volume of the hospitality establishment
1.2 Statement of the Problem
The problem confronting this research is to determine the effect of social awareness skills on the sales volume of the hospitality establishment
1.3 Research Question
- What is the nature of social awareness and social awareness skill
- What is the effect of social awareness skill on the sales volume of the hospitality establishment
1.4 Objective of the Study
- To appraise social awareness and social awareness skill
- To determine the effect of social awareness skill on the sales volume of the hospitality establishment
1.5 Significance of the Study
The research shall profer a conceptual analysis of social awareness skill and its significance in enhancing increased sales volume in the hospitality establishment
It shall also serve as a source of information on social awareness
1.6 Statement of Hypothesis
- H0 The level of social awareness in hospitality establishment is high
H1 The level of social awareness in hospitality establishment is low
- H0 Increased sales volume is not significant in hospitality establishment
H1 Increased sales volume is significant in hospitality establishment
- H0 The effect of social awareness on sales volume in hospitality establishment is low
H1 The effect of social awareness on sales volume in hospitality establishment is high
1.7 Scope of the Study
The study examines the effect of social awareness on the sales volume of hospitality Establishment
1.8 Definition of Terms
Social awareness facilitates a person know what others think about him. Understanding others is essential to success in business and services. Social awareness is the ability to understand and respond to the needs of others. Understanding other people’s feelings is central to emotional intelligence. Get this wrong and you will be seen as uncaring and insensitive. Getting it right is essential for success
Empathy is really about acknowledging the emotions of others, being thoughtful and considerate of their feelings, and making decisions that take those feelings into consideration.
A skill is the ability to carry out a task with determined results often within a given amount of time, energy, or both. Skills can often be divided into domain-general and domain-specific skills
1.9 Organization of the Study
This research work is organized in five chapters, for easy understanding, as follows
- Chapter one is concern with the introduction, which consist of the (overview, of the study), historical background, statement of problem, objectives of the study, research hypotheses, significance of the study, scope and limitation of the study, definition of terms and historical background of the study.
- Chapter two highlights the theoretical framework on which the study is based, thus the review of related literature.
- Chapter three deals on the research design and methodology adopted in the study.
- Chapter four concentrate on the data collection and analysis and presentation of finding.
- Chapter five gives summary, conclusion, and recommendations made of the study
Summary, Conclusion and Recommendation
It is important to ascertain that the objective of this study was to ascertain the effect of social awareness skill on the sales volume.
In the preceding chapter, the relevant data collected for this study were presented, critically analyzed and appropriate interpretation given. In this chapter, certain recommendations made which in the opinion of the researcher will be of benefits in addressing the challenges of social awareness skill on sales volume.
The aim of this study was to examine the effects social awareness skill on the sales volume. Whilst transformational leadership can be distinguished from transactional leadership styles, the nature and perception of the transformational leader can be regarded as key influencing factor and predictor of performance (Barling et al 1996). There is a common perception that transformational leadership style will enhance performance. Fetter, Mackenzie, Moorman and Podsakoff (1990) posit that transformational leaders are able to motivate their followers to perform over and above expectations. The transformational leader has the capacity to develop their followers by enabling them to buy in to the big corporate visions, goals and aspirations. Effective leaders practise transformational leadership, but they also utilize skills within the transactional leadership dominion. Whilst transactional leadership style is very prevalent within commerce and industry, it would appear to be incongruent to transformational leadership style. The transactional leadership style has become synonymous with compliance, rules, policies and procedures (Kelman 1958). Transactional leadership characteristics such as contingent-reward and management-by-exception underpin the transactional leadership style. Transactional leaders are not perceived as developers of people, or natural motivators, however, there are specific components within the transactional leader repertoire, which has a positive effect on performance.
Based on empirical data and the literature review, a number of conclusions can be drawn. The social awareness phenomenon represents an ongoing trend where hospitality has a lot to gain, but should always be careful not to misuse the medium. Lim (2010) states that “the hospitality industry embraced the possibilities of social awareness; the hotel websites in their infancy stages were understood by marketers as the equivalent of a brochure in an online environment. At the moment, social media is still evolving and its potential in this industry still remains to be seen”. S/he also agrees with most of the interview respondents when s/he observes that social media create “a real connection between companies and customers”. This connection creates a trend for purchase intensity. Ongoing connection and relationship with the guests will eventually turn them into ambassadors and a volunteer marketing army.
On the basis of the findings of this study, and the discussions and conclusions thereof, it was recommended that;
Organizations that want to improve their Productivity should:
- Emphasis more on improving communication and social awareness skills b) Reduce conflicts to barest minimum
- Encourage democratic leadership style
- Encourage teamwork
- Improve on cooperative teamwork.
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