Effect Of Radio News Paper Review On Patronage Of Newspaper In Nigeria

Project and Seminar Material for Mass Communication

Effect Of Radio News Paper Review On Patronage Of Newspaper In Nigeria


Abstract


This study was carried out to examine effect of radio news paper review on patronage of newspaper in Nigeria with special reference to Wazobia FM. Specifically, the study aims to find out the effect of radio newspaper` reviews on newspaper patronage in Nigeria, examine the extent at which newspaper` reviews on radio affect the circulation and patronage of newspaper in Nigeria, find out if radio listeners of newspapers` headlines review are moved to read the hard copy version of the newspaper and ascertain if newspapers` review on radio satisfies the information need of radio listeners. The study employed the survey descriptive research design. A total of 141 responses were validated from the survey. From the responses obtained and analyzed, the findings revealed that Newspapers` review on radio does satisfies the information need of radio listeners. The study thereby recommends that broadcast Stations should allot enough time for newspapers` headlines review because that is the only opportunity some listeners have to know what the newspapers report daily.


Table of Content


Chapter One:

Introduction

  • 1.1 Background of the Study
  • 1.2 Statement of the Problem
  • 1.3 Objective of the Study
  • 1.4 Research Questions
  • 1.5 Research Hypothesis
  • 1.6 Significance of the Study
  • 1.7 Scope of the Study
  • 1.8 Limitation of the Study
  • 1.9 Definition of Terms
  • 1.10 Organization of the Study

Chapter Two:

Review of Literature

  • 2.1 Conceptual Framework
  • 2.2 Theoretical Framework
  • 2.3 Empirical Review

Chapter Three:

Research Methodology

  • 3.1 Research Design
  • 3.2 Population of the Study
  • 3.3 Sample Size Determination
  • 3.4 Sample Size Selection Technique and Procedure
  • 3.5 Research Instrument and Administration
  • 3.6 Method of Data Collection
  • 3.7 Method of Data Analysis
  • 3.8 Validity of the Study
  • 3.9 Reliability of the Study
  • 3.10 Ethical Consideration

Chapter Four:

Data Presentation and Analysis

  • 4.1 Data Presentation
  • 4.2 Analysis of Data
  • 4.3 Answering Research Questions
  • 4.4 Test of Hypotheses

Chapter Five:

Summary, Conclusion and Recommendation

  • 5.1 Summary
  • 5.2 Conclusion
  • 5.3 Recommendation
  • References
  • APPENDIX
  • QUESTIONNAIRE 

Chapter One


Introduction

1.1 Background of the Study

In most broadcast organizations today the “review of newspapers` headlines” is the in-thing; even the broadcast stations that cannot get hard copies to review daily substitute with the online versions of the newspapers. There is rarely any contemporary radio or television station that do not have this programme on their schedule daily; some stations even have it in vernacular (Bond FM 92.9, Lagos, reviews newspapers` headlines in Yoruba language on the programme called ‘Koko inu iwe iroyin’).

Newspapers` headlines review has become the daily morning tonic for most television viewers and radio listeners that they feel something is missing in their daily routine if they have not watched or listened to the programme before they set out for their daily endeavours. Those who cannot wait at home for the programme listen to it on the radio in their cars or with their mobile phones or laptops because it informs them about the happenings around as reported by newspapers, taking into consideration the fact that broadcast news satisfies the individual`s hunger for the most current information about occurrences within his immediate and remote environment (Ufuophu-Biri, 2016).In December 2008, the Broadcasting Organization of Nigeria (BON) and the Nigeria Publishers Association (NPA) placed a ban on the review of newspapers on radio and television stations in Nigeria effective from January 1, 2009 (ThisDay, 2019); they argued that the reviews were stopping people from buying newspapers. However, because of the importance attached to newspaper reviews by the broadcast stations, sponsors of the programme, and listeners, the broadcast media employed various means to circumvent the ban. Ojebode (2019) asserts that television and radio stations subtly changed the name of the newspaper review programmes to names like “What we now have is Daybreak gist”, “Review”, and “Have you heard?” Also “reviewers no longer mentioned the newspapers they are reviewing nor refer viewers and listeners to the pages from which stories have been picked. Therefore, this study seeks to effect of radio news paper review on patronage of newspaper in Nigeria.


1.2 Statement of the Problem

In December 2008, the Broadcasting Organization of Nigeria (BON) and the Nigeria Publishers Association (NPA) placed a ban on the review of newspapers on radio and television stations in Nigeria effective from January 1, 2009; even though there has been no official statements from these regulatory bodies lifting the ban yet the air waves are dominated daily with newspapers` headlines review programmes. The narrative has changed, and now both the broadcast and print organizations attach importance to this programme. Newspaper organizations that were initially not in support of newspapers review now give out complimentary copies for review. Also, there has been studies on relationship between newspapers review and purchase (Nwabueze, Okonkwo and Nweke, 2019), but there is scarcity of study on what listeners think about newspaper headlines review and story content. Do they think the headlines convey the right impression and meaning, or they play on the sensibilities of the listeners? Do listeners go to read the newspapers (story content) to confirm the relationship with the headlines?. Therefore, this study examines the effect of radio news paper review on patronage of newspaper in Nigeria


1.3 Objective of the Study

The general objective of the study is to examine the effect of radio news paper review on patronage of newspaper in Nigeria.

The major objectives of the study are as follows:

  1. To find out the effect of radio newspaper` reviews on newspaper patronage in Nigeria.
  2. To examine the extent at which newspaper` reviews on radio affect the circulation and patronage of newspaper in Nigeria.
  3. To find out if radio listeners of newspapers` headlines review are moved to read the hard copy version of the newspaper .
  4. To ascertain if newspapers` review on radio satisfies the information need of radio listeners.

1.4 Research Question

The following questions have been prepared for the study

  1. What is the effect of radio newspaper` reviews on newspaper patronage in Nigeria?
  2. What is the extent at which newspaper` reviews on radio affect the circulation and patronage of newspaper in Nigeria?
  3. Do radio listeners of newspapers` headlines review are moved to read the hard copy version of the newspaper?
  4. Does newspapers` review on radio satisfies the information need of radio listeners.

1.5 Research Hypotheses

For the successful completion of the study, the following research hypotheses were formulated by the researcher;

H0: Newspapers` review on radio does not satisfies the information need of radio listeners

H1: Newspapers` review on radio does not satisfies the information need of radio listeners


1.6 Significance of the Study

The foregoing objectives apart the present study must be seen to be significance or relevant to mass communication at least on two grounds. First, it focuses on Nigeria media consumer on news- commentaries which is a medium essentially designed for news broadcast and its obligatory effort interpreting new to its listeners through commentaries. The second point or relevance of this study is its typology. Being an audience research this study seeks to emphasis that communication without feedback is incomplete. We might wrap up this relevance of feedback in the words of Quall and Brown. In any communication system feedback from receivers to a communicator is a necessary ingredient for maximum efficiency. It is the only true indicator of the effectiveness to reach the people and it provides the only safe basis for alteration of any format


1.7 Scope of the Study

The study find out the effect of radio newspaper` reviews on newspaper patronage in Nigeria. The study also, examine the extent at which newspaper` reviews on radio affect the circulation and patronage of newspaper in Nigeria. The study further find out if radio listeners of newspapers` headlines review are moved to read the hard copy version of the newspaper. Lastly, the study ascertain if newspapers` review on radio satisfies the information need of radio listeners.


1.8 Limitation of the Study

Financial Constraint

Insufficient fund tends to impede the efficiency of the researcher in sourcing for the relevant materials, literature or information and in the process of data collection (internet, questionnaire and interview).

Time Constraint

The researcher will simultaneously engage in this study with other academic work. This consequently will cut down on the time devoted for the research work


1.9 Definition of Terms

Radio:

The transmission and reception of electromagnetic waves of radio frequency, especially those carrying sound messages

Newspaper Review:

Current events; important or interesting recent happenings Patronage.


1.10 Organization of the Study

The study is categorized into five chapters. The first chapter presents the background of the study, statement of the problem, objective of the study, research questions and hypothesis, the significance of the study, scope/limitations of the study, and definition of terms. The chapter two covers the review of literature with emphasis on conceptual framework, theoretical framework, and empirical review. Likewise, the chapter three which is the research methodology, specifically covers the research design, population of the study, sample size determination, sample size, and selection technique and procedure, research instrument and administration, method of data collection, method of data analysis, validity and reliability of the study, and ethical consideration. The second to last chapter being the chapter four presents the data presentation and analysis, while the last chapter(chapter five) contains the summary, conclusion and recommendation.


Chapter Five


Summary, Conclusion and Recommendation

5.1 Summary

In this study, our focus was on effect of radio news paper review on patronage of newspaper in Nigeria using Wazobia FM as a case study.The study specifically was aimed at highlighting the effect of radio newspaper` reviews on newspaper patronage in Nigeria, examine the extent at which newspaper` reviews on radio affect the circulation and patronage of newspaper in Nigeria, find out if radio listeners of newspapers` headlines review are moved to read the hard copy version of the newspaper and ascertain if newspapers`review on radio satisfies the information need of radio listeners. A total of 141 responses were validated from the enrolled participants where all respondent are drawn from customers and staff of Wazobia FM .


5.2 Conclusion

Based on the finding of this study, the following conclusions were made:

  1. The effect of radio newspaper` reviews on newspaper patronage in Nigeria is poor sales to the newspaper industry, may lead to the death of many newspaper and retrenchment of staff
  2. The extent at which newspaper` reviews on radio affect the circulation and patronage of newspaper in Nigeria is high
  3. Radio listeners of newspapers` headlines review are moved to read the hard copy version of the newspaper
  4. Newspapers` review on radio satisfies the information need of radio listeners.

5.3 Recommendation

Based on the responses obtained, the researcher proffers the following recommendations:

Broadcast Stations should allot enough time for newspapers` headlines review because that is the only opportunity some listeners have to know what the newspapers report daily.


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