Effect Of Managerial Skill In The Promotion Of Entrepreneurial Activities In The Private Sector (A Case Study Of Siver Bird Group Ltd, Port-Harcourt)

Project and Seminar Material for Business Administration and Management BAM

Effect Of Managerial Skill In The Promotion Of Entrepreneurial Activities In The Private Sector (A Case Study Of Siver Bird Group Ltd, Port-Harcourt)


This project research looked at “Effect of Managerial Skills in the Promotion of Entrepreneurial Activities in the Private Sector” (A case study of Silver Bird Group Ltd, Port-Harcourt). The problem of this study is absent of managerial competence in the enterprises which is believed to cause the high degree of business mortality. One of the objectives of managerial skills is to determine whether lack of managerial skills can lead to business mortality. The method of data collection employed in the research is primary and secondary data.

Table of Contents

  • Title page
  • Approval page
  • Dedication
  • Acknowledgement
  • Abstract
  • Table of content

Chapter One

1.0 Introduction

  • 1.1 Background of the study
  • 1.2 Statement of the problem
  • 1.3 Objectives of the study
  • 1.4 Research questions
  • 1.5 Significance of the study
  • 1.6 Scope of the study
  • 1.7 Limitations of the study
  • 1.8 Definition of terms

Chapter Two

2.0 Literature Review

  • 2.1 Introduction
  • 2.2 Conceptual framework
  • 2.3 Theoretical framework
  • 2.4 Other issues
  • 2.5 Conclusion/researchers view position

Chapter Three

3.0 Research Methodology

  • 3.1 Introduction
  • 3.2 Research design
  • 3.3 Sources of data
  • 3.4 Method of data collection
  • 3.5 Population of study and sample size determination
  • 3.6 Sampling techniques
  • 3.7 Validity and reliability of measuring instruments
  • 3.8 Methods of data analysis

Chapter Four

4.0 Presentation, Analysis and Interpretation of Data

  • 4.1 Introduction
  • 4.2 Presentation of data
  • 4.3 Analysis of data
  • 4.4 Interpretation of results

Chapter Five

5.0 Summary, Conclusion and Recommendations

  • 5.1 Introduction
  • 5.2 Summary of findings
  • 5.3 Conclusion
  • 5.4 Recommendations
  • 5.5 Further research
  • References
  • Appendix
  • Questionnaire

Chapter One

1.0 Introduction

1.1 Background of the Study

The entrepreneur is a factor in micro economics and the study of entrepreneurship dates back to the work of Richard Cantitlion and Adam Smith in the late 17th and early 18th centuries, but was largely ignored theoretical until the late 19th and early 20th centuries and empirically until a profound re-surface, in business and economics in the last 40 years. In the 20th century, the understanding of entrepreneurship owes much to the work of economist Joseph Sechium Peter in the 1930s, and entrepreneurship is a person who is willing and to covert a new idea or innovation into a successful innovation. Entrepreneurship employs what Sechium Peter called the gate of creative destruction to replace in whole or in part inferior innovations across markets and industries, simultaneously creating new products including, new business models (Okenwa, 19991:1). In the way, creative destruction is largely responsible for the dynamism of industries and long-run economic growth. Many things that managerial skill and knowledge is unnecessary for entrepreneurial activities such people can start and run a successful business without difficulties and this is a wrong assumption. This notion leads to practice which accounts for the high rate mortality entrepreneurial activities in our environment. As observed by (Agu 2001:80) fundamental of small business management and entrepreneurship development shortage of managerial skills one of the factors, limiting economics progress in our country, no matter how small a business might be and much money invested, managerial know-how is very essential, for effective business operation. The success of a business depends on the amount of money invested but more on planning, organizing, directing and controlling, functions carried out by managers and entrepreneurs, in using the organizational resources to achieve objectives.

Nwosu and Agu (1997:68) of the opinion, entrepreneur in general have contributed much to our economy we need their innovative and risk taking ability to create wealth and generate employment and fuel the economy. Despite their valuable contribution, it is also fair to say that they could be more successful if they recognize the point where good managerial skills and knowledge should take over the lead role of directing, the activities of their organization by their very nature, entrepreneurs are not good managers. The skills they posses, so critical to lunch an enterprise, are not the same skill need for the long term business success. All new business reaches a state where experience managers need to take over the continued growth of the company. A set of skill is important particularly in the category of people management. Ogbaegbe (2008:53) states that entrepreneurs have little in the motivation and management of people. This is a critical issue for all managers increasing competition an accelerating change in consumer taste and employee demands an expectation, pose a constant challenge to all organizational leaders success of any organization lies in the commitment and high productivity by all employees Obi (2001:231), says achievement and high productivity depends on the performance of all employees to achieve success in an organization. Therefore requires an understanding of motivation and other skills necessary to create working environment to the best of their ability and that skill is called interpersonal skill, interpersonal skill is very important but are often lacking entrepreneurs. The benefits of all well trained workers using most advanced technology can be nullified by poor people management that is between employees that increased, commitment supervisor product quantity, excellence in customers’ service and productivity. Competence management is crucial to the success of all new entrepreneurs to factor into their business plans, the appropriate time to step back and bring in experienced management for it is better to have a small piece of a large pie.

1.1.1 Profile of the Company of Case Study

Silver Bird group is a private owned enterprise that started operation in 1980 as Silver Bird Production, by Mr. Benedict Murray-Bruce with a borrowed capital of N20,000 with six staff and only to business activities pageant and programme syndication. In 1996 the companies launch its first radio station, and its television broadcasting in 2001. This tremendous change to Silver Bird Group Nigeria Ltd. Today, the Silver Bird group is the largest entertainment company with hundreds of staff and branches in some parts of Nigeria, and its presence in Ghana Kenya and South Africa. The company’s headquarters is in Lagos, Nigeria. The Silver Bird group through its subsidiaries provides radio broadcasting services and television broadcasting services through its station in Lagos, Port-Harcourt, Benin, Akwa-Ibom, Jos and Abuja. The company also in 2008 features into Cinema business, the Cinema is the first and only Cinema multiplex with fire screen. The company is managed by the owner who makes the final decision in conjunction with the company’s board of directors who formed the top management, the manager of each branch and all departmental heads form the middle management. Although, the company’s objectives is to establish a work class pan African Entertainment Company. But in the course of its operation it has been observed that the organization has been recording dwindling, sales from customers leading to low profit margin and high rate of staff turnover. The above problems have been associated with poor application of managerial skills in the course of performing the primary management functions which include planning, organizing, directing and controlling.

1.2 Statement of the Problem

In the competitive/harsh business environment entrepreneurs are faced with many problems which makes it difficult for some of them to survive or grow.

  1. Some entrepreneurs lack managerial competence whereas, they believe in their ability rather than gaining the needed knowledge and managerial skill even when it is obvious they needed more managerial training. These affect their identification of opportunities and ideas as well as their implementation.
  2. Lack of managerial skills, good managerial skill will help entrepreneurs to source finance from investors and banks. Where there is insufficient capital hence no assist Silver Bird Group Nigeria Ltd, Port-Harcourt to cultivate partnership and alliance which would help address their insufficient capital needs.
  3. Some entrepreneurs have a laissez-fair attitude, which the current business environment can bring the business to stand still productivity will drop, making it to lose its competitiveness and be threatened with bankrupt through neglect of the business.
  4. Some entrepreneurs who have failed in their business, with a number of people, customers, suppliers, employees, banker’s professionals have suffered good communication skills. Where there is inability to communicate their ideas simply and well will bring the business to a standstill.
  5. Leadership skill: Good leadership will help entrepreneurs to control the employments and it will also help them to have self confidence and managerial acumen for business.

1.3 Objectives of the Study

Consequent upon the afore-started problems above the researcher’s objectives of the study are therefore as follows:

  1. To ascertain whether lack of managerial competence can lead to business mortality.
  2. To determine whether lasses fair attitude in business environment can bring the business to a standstill.
  3. To find out whether good managerial skill will actually, help entrepreneurs to address their insufficient capital needs.
  4. To ascertain whether lack of leadership skill can bring the entrepreneur business to a dead end.

1.4 Research Questions

Research questions are questions that the researcher asks his/herself in such a way that when answered the objectives of the study will be achieved, this will enable the researcher to know the extent of his/her investigation and also be on the right track with the topic. In order to draw conclusion on effect of managerial skills on the promotion of entrepreneurial activities, they following questions have to be asked:

  1. Does lack of managerial skill leads to business mortality?
  2. Is there any significant role which good managerial skill has to play in addressing the insufficient, capital needs of the entrepreneurs?
  3. Does laissez-fair attitude in business environment bring the business productivity?
  4. Is lack of leadership skill make entrepreneur to lose control of their business?
  5. Does foresight help entrepreneurs to expand and give value for the money invested into future business?

1.5 Significance of the Study

Briefly stated, the essence of this study is to highlight the effect of managerial skills has in promoting, entrepreneurial competence and its proper implementation in order to reduce high mortality rate suffered by enterprises. The researcher also believes that this study will have an impact on the assessment of the organizations performance if taken into consideration. Apart from the organization under review, the study will go a long way to serve as a guide to managerial students that may wish to carry out a research of this nature.

1.6 Scope of the Study

In carrying out this research, the researcher was compelled to narrow down the geographical coverage of the study to only one town, metropolis and only one firm gave its opinions concerning the study which is Silver Bird Group Nigeria Ltd, Port-Harcourt.

1.7 Limitations of the Study

The limitations of the study are mainly:

  1. Time constraint.
  2. Lack of extensive openness in the part of Silver Bird management.
  3. Lack of adequate funding.
  4. Distance between the researcher and the location of the case study.
  5. Lack of transport facilities.

1.8 Definition of Terms

Basic concepts used in this research are defined below: they include:


This is a set of activities including planning, decision making, organizing, directing, controlling, leading directed at an organizational resources such as human, financial, physical and informational with the aim of achieving organizational goals inefficient and effect manner.

Managerial Skill:

This therefore relates the performance, not necessary in born and it falls with two main groups, hence a skill is an activity proficiency, in performing a particular task.

Conceptual Skill:

This is the ability to analyze or system consisting of two or more people who are inter-dependent and who work together, in a coordinate manner to attain a common goal.


This is a process of change that effects people live it may involve an improvement in the quality of life perceived by people undergoing change.


This is all profit directed economic and commercial activities that provides goods and services necessary to a nation standard of living.

Technical Skill:

Ability to use specialized knowledge required at work.

Managerial Rate:

Is an organized at behavior that may be divided into categories of interpersonal information and decisional roles.


The willingness and the ability of entrepreneurs to identify business opportunity established and run a successful enterprise based on the indentified opportunity with the environment.


These are men and women who are courageous alert, visionary and engaged in the network of exchange to stimulate and promote the economy.

Effect Of Managerial Skill In The Promotion Of Entrepreneurial Activities In The Private Sector (A Case Study Of Siver Bird Group Ltd, Port-Harcourt)

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