Effect Of Effective Communication On Organization’s Productivity (A Case Study Of Guinness Nigeria Plc)

Project and Seminar Material for Business Administration and Management BAM

Abstract

This study is on effect of effective communication on organization’s productivity. The total population for the study is 200 staff of Guinness Nigeria plc Benin city, Edo state. The researcher used questionnaires as the instrument for the data collection. Descriptive Survey research design was adopted for this study. A total of 133 respondents made utility managers, safety managers, project managers and junior staff were used for the study. The data collected were presented in tables and analyzed using simple percentages and frequencies

Table of Content

Preliminary Page(s)

Title Page
Declaration
Approval
Dedication
Acknowledgement
Abstract
Table of Content

Chapter One

Introduction

1.1 Background of the study
1.2 Statement of problem
1.3 Objective of the study
1.4 Research Hypotheses
1.5 Significance of the study
1.6 Scope and limitation of the study
1.7 Definition of terms
1.8 Organization of the study

Chapter Two

2.0 Literature Review

Chapter Three

3.0 Research Methodology

3.1 sources of data collection
3.3 Population of the study
3.4 Sampling and sampling distribution
3.5 Validation of research instrument
3.6 Method of data analysis

Chapter Four

Data Presentation, Analysis and Interpretation

4.1 Introductions
4.2 Data analysis

Chapter Five

Summary, Conclusion and Recommendation

5.1 Introduction
5.2 Summary
5.3 Conclusion
5.4 Recommendation
Appendix

Chapter One

Introduction

1.1 Background Of The Study

Communication is the process of sharing information, thoughts and feelings between people through speaking, writing or body language. Effective communication extends the concepts to require that transmitted content to received and understood by someone in the way it was intended. The goals of effective communication include creating a common perception changing behaviours and acquiring information. Effective communication begins with encoding or the skill of relating a message in a clear, direct way that allows the receiver to correctly decode your message. Effective communication is a skill as well as it requires the receiver to ensure that he/she properly heard and understood the message being sent. Communication no doubt is a very vital tool in carrying out our day to day activities. Everyone needs communication with people around to share experience, job, frustration, hope and fears from childhood. Udeze (2000) stated that communication as the act of imparting a common idea or understanding to another in every organization, goals are set as the procedure or ways through which the organization instead to achieve it. The goals are spelt out with the end communication model. Every organization is established to achieve a set objective. For example, certain business organization set up for profit making by the provision of services by training high level of manpower for both in the public and private sector of the economy.

However, the defined objective through the instrumentality of persons who form the basic unit of the organization. The people’s readiness to perform for the attainment of goals and objectives of an organization. Nwachukwu (1988) contends that communication is at the root of personnel and ministration, it is the transaction and interpretation of information for the efficient operation of an enterprise. Therefore management must recognize the importance of effective communication to its productivity. Communication require that the climate that promote the exchange of ideas as well as one that permits every member of the organization to actualize his view without fear. Drucker (1995) stated that management is concerned with the direction and control of an enterprise and involves planning and the direction of the work of others. These managerial functions cannot be successfully carried out in the absence of effective communication. Brown (2008) defined communication as the process of transmitting ideas and thought from one person to another for the purpose of creating understanding in the thinking of the person receiving the message, effective communication supports organizational productivity. In effective communication the manager has a specific tool – information. He does not “handle” people, but motivates guides and organizes people to do their own work. His duty is the spoken or written words, no matter whether the manager’s job is an engineering, accounting or marketing kind. Every manager needs skill in getting his thinking across to other people as well as skills in finding out what other people are after. In recent years, communication has been of growing information in large organization and also because it has been realized that communication is not forced, but has to be learnt to enhance the productivity of every organization.

1.2 Statement Of The Problem

Effective communication is of high priority to the management of Guinness Nigeria PLC, it will be seen that in trying to increase productivity through effective communication, barriers occur, which reduces productivity overloading which bogs down the entire system. Lack of planning to communicator, mechanical inefficiency which include lack of public facilities like telex. This problem destruct information from the top to the bottom or bottom to the top. The barriers in most organization can crumble the organization as the communication gap portends serious danger. The possible causes is always the complain of junior workers not been carried along, this is the gap in knowledge the researchers attempts to fill.

1.3 Objective Of The Study

The objective of the study is to investigate the effect of effective communication in organization’s productivity, the specific objectives are to:

Examine the significant relationship between sufficient communication and organization profitability
Ascertain mutual and cordial relationship between subordinate and superior has significant effect on organization communication efficiency.
Determine if there is significant relationship between information and the channel of communication.

1.4 Research Hypotheses

The following hypotheses shall be tested:

H01: There is no significant relationship between sufficient communication and organization profitability.
H01: There is significant relationship between sufficient communication and organization profitability.
H02: Lack of mutual and cordial relationship between subordinate and superior has no significant effects on organization communication efficiency.
H02: Lack of mutual and cordial relationship between subordinate and superior has significant effect on organization communication efficiency.

1.5 Significance Of The Study

The importance and need for effective communication in an organization cannot be overemphasized; this research work will be of good help both to the researchers and to the Guinness Nigeria PLC. To the researcher, it is a requirement for the award of Bachelor Degree in Business Administration, while to Guinness Nigeria PLC, it will provide its findings and recommendation and showing its lapses and proffer solutions to these lapses. It also highlights the benefit of effective communication and how it influence productivity.

1.6 Scope And Limitation Of The Study

Communication as a topic is a vast one, no consensus has being reached about this concept, but it is a known fact that every human activity involves a good amount of effective communication. The scope of this research will there Limited to the evaluation of effectiveness of communication and its impact on productivity in Guinness Nigeria PLC, Benin City Edo State. Due to the economic situation prevailing in our nation today, the research has the following constraint:

Respondents:

The attitude of most workers may have affective the quality of the work, examples are cases of “not on seat” and come again syndrome. Some respondent oven returned their questionnaires unanswered due to the fear of Management information.

Time:

The inability of the researcher to meet with academic work could have affected the quality of time in carrying out the research.

Finance:

Money as we all know is the bedrock of every research work, the research may be faced with financial difficulties and this could have affected data collection and the research work in it’s entirely.

1.7 Definition Of Terms

The following terms are defined as used in the study:

Effective:

According to Oxford Advanced Learner’s Dictionary, this is simply production result as intended or wanted. An organization is said to be effective when it accomplishes all that it set out to achieve.

Communication:

According to Udeze (2000), this is the act of impacting a communication or understanding to another person with the purpose of implementing an action that is coordinated towards a common end.

Productivity:

According to Anugwom (2007) is the measure of how well resources are brought together in organization and utilized for accomplishing a set of result.

Impact:

According to Oxford Advanced Learner’s Dictionary, to have an effect, the effects of effective communication on productivity. This effect could be a negative or positive one.

A negative effect arises when effective communication does increase productivity of the organization.

Brewing:

Is the fastest growing of Nigeria manufacturing industries, it contributes and provides direct employment for many people.

Organization:

According to Umoh (2006) is coming together of group of people that specializes in different fields, coordinate their effort towards the set goals, supervise through some hierarchy of authority so that objectives of organization will be achieved.

1.8 Organization Of The Study

This research work is organized in five chapters, for easy understanding, as follows

Chapter one is concern with the introduction, which consist of the (overview, of the study), historical background, statement of problem, objectives of the study, research hypotheses, significance of the study, scope and limitation of the study, definition of terms and historical background of the study.
Chapter two highlights the theoretical framework on which the study is based, thus the review of related literature.
Chapter three deals on the research design and methodology adopted in the study.
Chapter four concentrate on the data collection and analysis and presentation of finding.
Chapter five gives summary, conclusion, and recommendations made of the study

Chapter Five

Summary, Conclusion and Recommendation

5.1 Introduction

It is important to ascertain that the objective of this study was to ascertain effect of effective communication on organization’s productivity. In the preceding chapter, the relevant data collected for this study were presented, critically analyzed and appropriate interpretation given. In this chapter, certain recommendations made which in the opinion of the researcher will be of benefits in addressing the challenges of effect of effective communication on organization’s productivity

5.2 Summary

This study was on effect of effective communication on organization’s productivity. Three objectives were raised which included: Examine the significant relationship between sufficient communication and organization profitability, ascertain mutual and cordial relationship between subordinate and superior has significant effect on organization communication efficiency, determine if there is significant relationship between information and the channel of communication. In line with these objectives, two research hypotheses were formulated and two null hypotheses were posited. The total population for the study is 200 staff of Guinness Nigeria plc Benin city, Edo state. The researcher used questionnaires as the instrument for the data collection. Descriptive Survey research design was adopted for this study. A total of 133 respondents made utility managers, safety managers, project managers and junior staff were used for the study. The data collected were presented in tables and analyzed using simple percentages and frequencies

5.3 Conclusion

The finding of this research has shown that effective communication should be highly recommended to every organization in all the sectors of the economy. Any management both government establishment and private that is desirous of ensuring the success and efficiency of its workforce, should be conscious of implementing effective communication programmes to their employees for better performances. Therefore, effective communication process should be an integral part of management strategy because it goes a long way to enhancing the realization of organizational goals. Hence not theoretical, but practical participation of staff in matters that, affect their creativity and performance. The objectives of effective communication programmes should be clearly stated so that all employee or workforce will be informed. Adequate communication techniques are advisable since it create easy understanding and cooperation in an organization. The study also established that effective communication enhances performances since employees performed better when there are informed or communicated to than those who are not informed. However inability of train the staff on the new innovations and techniques has made the lecturers insecure and overzealous in carrying out their duties. Thus, organization must spend time to determine the communication needs and finance the cost of it to get employees informed and be able to evaluate the impact of it on organizational activities. Conclusively, effective communication to the management and staff is the panacea for sustained and increased productivity of the workforce and organizational performances. It is not enough to have a good ideal but awareness and participation of staff will go a long way to enhance organizational performance

5.4 Recommendation

The effectiveness of communication is determined by both parties; hence it becomes necessary that they must pursue the same objective, which is high performance rate in all affairs of the institution. All cadres of staff should be involved in decisions and issues that affect their performance, for it will lead to organizational development and positive. Every organization endeavors to make effective communication an essential integral; part in effect management strategies to help minimize organizational conflict, less misunderstanding, improving information management and cordial relationship between management and workforce. Change is needed but when it is badly communicated it will likely lead to poor performance and negative outcome. Consequently, all staff members should key into the google programme of the university to enable them be at abreast with the use of the google applications and email address. It should also be backed up with work’s seminar to enlighten them on the important of effective communication, training and retraining to increase their performance in their academic and administrative responsibility. It also suggested that a result driven- communication since it gives room to measure results and performance as it the communication process within the organization and this in turn impacts on decision making, problem solving as some of the issues undergo a bureaucratic process and this slows down the dispute Finally, an open communication environment is one in which all members of the organization feel free to share feedback, ideas and even criticism at every level, thereby encouraging staff to freely give their views without being victimized by the management. Therefore, follow up of information encouraged for organizational performance

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