The Effect Of Competitive Advantage On The Performance Of Small Scale Business In Maiduguri Metropolis, Borno State

Project and Seminar Material for Business Administration and Management BAM

The Effect Of Competitive Advantage On The Performance Of Small Scale Business In Maiduguri Metropolis, Borno State


Objectives of the Study


  1. To assess the competitive landscape of small-scale businesses in Maiduguri Metropolis, including the level of competition, market dynamics, and competitive strategies employed by firms.
  2. To identify the factors that contribute to competitive advantage among small-scale businesses in Maiduguri Metropolis, such as innovation, quality, cost efficiency, and marketing strategies.
  3. To examine the relationship between competitive advantage and various performance indicators of small-scale businesses, including profitability, market share, growth rate, and customer satisfaction.

Research Question


  1. What are the competitive landscape of small-scale businesses in Maiduguri Metropolis, including the level of competition, market dynamics, and competitive strategies employed by firms?.
  2. What are the factors that contribute to competitive advantage among small-scale businesses in Maiduguri Metropolis, such as innovation, quality, cost efficiency, and marketing strategies?.
  3. What are the relationship between competitive advantage and various performance indicators of small-scale businesses, including profitability, market share, growth rate, and customer satisfaction?

Research Hypotheses


Hypotheses One

  • HO: The competitive landscape of small-scale businesses in Maiduguri Metropolis is characterized by high levels of competition, dynamic market dynamics, and diverse competitive strategies employed by firms.
  • HI: The competitive landscape of small-scale businesses in Maiduguri Metropolis varies in terms of the level of competition, market dynamics, and competitive strategies employed by firms.

Hypotheses Two

  • HO: Factors such as innovation, quality, cost efficiency, and marketing strategies contribute significantly to the competitive advantage of small-scale businesses in Maiduguri Metropolis.
  • HI: Factors such as innovation, quality, cost efficiency, and marketing strategies have varying degrees of influence on the competitive advantage of small-scale businesses in Maiduguri Metropolis.

Table of Content


  • Title Page
  • Certification
  • Dedication
  • Acknowledgement
  • Table of Content
  • List of Tables
  • Abstract

Chapter One

Introduction

  • 1.1 Background to the Study
  • 1.2 Statement of the Problem
  • 1.3 Objectives of the Study
  • 1.4 Research Question
  • 1.5 Research Hypotheses
  • 1.6scope of the Study
  • 1.7 Significance of the Study
  • 1.8 Definition of Terms

Chapter Two

Literature Review

  • 2.0 Introduction
  • 2.1 Conceptual Review
  • 2.1.1 Competitive Advantage
  • 2.1.2 Concept of Small-scale Businesses
  • 2.1.3 Concept of Market Dynamics
  • 2.2 Empirical Review
  • 2.2.1 Studies on Competitive Advantage in Small-scale Businesses
  • 2.2.2 Research on Small-scale Businesses in Maiduguri Metropolis
  • 2.2.3 Empirical Findings on Factors Influencing Business Performance
  • 2.3 Theoretical Review
  • 2.3.1 Resource-based View (RBV) Theory
  • 2.3.2 Porter’s Five Forces Framework
  • 2.3.3 Market Orientation Theory

Chapter Three

Research Methodology

  • 3.0 Introduction
  • 3.1 Research Design
  • 3.2 Population and Sampling Technique
  • 3.3 Data Collection Methods
  • 3.4 Measurement Instrument
  • 3.5 Data Analysis Techniques

Chapter Four

Data Analysis and Interpretation

  • 4.0 Introduction
  • 4.1 Analysis of Responses Generated From Questionnaire
  • 4.2 Test of Hypotheses
  • 4.3 Discussion of Findings

Chapter Five

Summary, Conclusion and Recommendation

  • 5.0 Introduction
  • 5.1 Summary
  • 5.2 Conclusion
  • 5.3 Recommendation
  • REFERENCES
  • APPENDIX
  • QUESTIONNAIRE

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