Effect Of Communication Efficiency On Workers Performance In An Organisation

Project and Seminar Material for Business Administration and Management BAM

Effect Of Communication Efficiency On Workers Performance In An Organisation


Abstract


This study was carried out on the effect of communication efficiency on workers performance in an organisation using ANAMMCO as case study. To achieve this, 4 significant research objectives were formulated. The survey design was adopted and the simple random sampling techniques were employed in this study. The population size comprise of staff of ANAMMCO, Enugu State. In determining the sample size, the researcher conveniently selected 114respondents while 110 were received and 100 were validated. Self-constructed and validated questionnaire was used for data collection. The collected and validated questionnaires were analyzed using frequency tables and percentage. The result of the findings reveals that the extent to which communication in the organization is efficient is low, and communication efficiency has an impact on workers commitment. The findings also revealed that the extent to which communication efficiency influences workers overall performance is high. In regard to the findings, the study recommends that for an effective and efficient employees performance, management must embrace; more clarity of ideas before communicating; better understanding of the physical and human environment when communicating; purpose of communication must be thoroughly analyzed, and likewise, managers need to communicate with employees regularly to get feedback and offer suggestions in other to prevent confusion about future job assignments; this will help improve workers performance and organizational productivity.


Chapter One


Introduction

1.1 Background of the Study

The rise of globalization developments in political, social, economic, technological areas crucially affects communal and organizational lives of individuals in the society. In parallel with these developments organization management are obliged to develop new management techniques to struggle even harder competition conditions. These modern management techniques to a large extent aim to raise employees‟ performance by using the power of communication (Erogluer, 2011). The beginning of the universe was the beginning of communications. There was no beginning which was devoid of communication. Thus, communication facilitates transformation of the human society. Communication is a many-sided phenomenon that means different things to different people. It is a process of a means of access to the mind or thought of another. According to Wilson (1997), communication can also be seen as a reduction of uncertainty, thus, communication is an exchange of meanings.

Accordingly, for organization and human as a social being, communication has a vital importance, whether pros or cons are an inseparable piece of life and also it has an important role on all activities aimed at gaining organizational objectives (Ada et al., 2008). Attention has been given to the study of organizational communication in organizational behaviour research as a result of the significance of this variable to organizational effectiveness. For instance, it has been found that effective communication improves job satisfaction (Holtzhausen, 2002) and which in turn improves productivity (Litterst & Eyo, 1982). Research has also shown that communication improves employee job performance (Goris, 2007), while poor communication results to low employee commitment to the organization (Kramer, 1999).

Chen et al. (2006) pointed out that research is lacking in examining employee satisfaction with communication process. There is therefore the need to explore the relationship between organizational communication and workers performance since communication integrates different units and functions in the organization. Communication is the human activity that links people together and create relationship (Duncan & Moriaty, 1998). This means that individuals relate with each other by means of communication. It is the glue that binds people together in an organization. Managers have traditionally spent the majority of their time communicating in one form or another (face-to-face discussion, memos, notice boards, mass meeting, employees hand book, public lectures, e.t.c). Today, however, more and more workers find out that an important aspect of their work is communication which is the mutual exchange of understanding, originating with the receiver that leads to effective and efficient work performance in an organization because it‟s the essence of management. The basic functions of management (Planning, Organizing, Staffing, Directing and Controlling) cannot be performed well without effective communication. Different units exist in an organization and it is through communication that interaction takes place for the attainment of organizational goals.

On the other hand, Workers Performance is regarded as how well an employee is able to dispatch his/her duties to the specified organization. Setting and clearly communicating performance standards and expectations, observing and providing feedback, and conducting appraisals enable you to achieve the best results through managing employee performance. According to Bass (1985), employees choose to perform tasks out of identification with the managers or with the organization roles and objectives. This relationship results inthe employees‟ basic agreement with the norms to which they are required to perform. Thus, the flow of communication can create identification with workers internalizing desirable values, as regarding an organizations goals and objective. However, better performance can be achieved only when there is a reasonable level of expectation-fit and when the social exchange between managers and employees is fair and equal Wang (2005). Within the perspective of human resource management, it has often been theorized that employees‟ knowledge, abilities and skills will enable them to be good performers when they are hired. Thus, the management must gear its policies and objectives in such a manner that employees perform their work and do their assigned task. We are living in a time when communication systems are evolving rapidly which is essential for success and growth of an organization and is being perennially called upon to play a greater role in the quest for economic and political stability. Effective workplace performance is the key element in the success of an organization and the effectiveness of the workers employed will determine just how successful the organization will be. Effective communication between employees‟ and managers is crucial in that employees will need to know what is expected of them, managers will need to provide a clear job description for every employee which would make employees have immediate access to the necessary tools to complete each assignment given to them. Communication covers all activities that the management does to enhance workers performance. In regard to the above, this study focus on the effect of communication efficiency on workers performance in an organisation.


1.2 Statement of the Problem

Despite the above numerous advantage of effective communication business all over the world today is very challenging. To stay profitable in the highly challenging and competitive global market economy, all factors of production, i.e. men, machine, method, market, money and materials, should be wisely managed. Among the factors of production, the human resource constitutes the biggest challenge because unlike other inputs, employee management demands skilful handling of thoughts, feelings and emotions to secure highest productivity.

Organisational communication plays an important role in this challenge. Inability of a heads or Managers of any organization to coordinate a perfect and smooth flow of communication interaction among employee and outside business environment may likely create and facilitate low productivity with high degree of workers boring and disarray. However, people understand and interpret messages differently. In communication, there are many unwanted interference that can distort a message and remain always a potential threat to effective communication, because it can interfere with the accuracy of a message being communicated (Koontz 2001).

Similarly, organizations in Nigeria have been faced with an array of problems that seem to be an impediment to the growth of any organization such as, mismanagement of funds and resources, poor leadership skills, low level of real income, and poor infrastructural facilities to mention but a few. It is in this context that this study examines the effect of communication efficiency on workers performance in an organisation, their productivity and their general commitment to work.


1.3 Objectives of the Study

The broad objective of this study was to examine the effect of communication efficiency on workers performance in an organisation. The specific objective included:

  1. To determine the extent to which communication in the organization is efficient.
  2. To determine the impact of efficient communication on workers commitment.
  3. To examine effect of communication efficiency on workers output.
  4. To determine the extent to which communication efficiency influences workers overall performance.

1.4 Research Questions

The following are some of the questions which this study intends to answer:

  1. What is the extent to which communication in the organization is efficient?
  2. Does communication efficiency have an impact on workers commitment?
  3. Does communication efficiency have an effect on workers output?
  4. What is the extent to which communication efficiency influences workers overall performance?

1.5 Significance of the Study

This study investigated the the effect of communication efficiency on the performance of employees and therefore would benefit managers and board of directors of organizations in the course of improving their knowledge will find this study useful in that they will not want to fall into the same unfortunate situation before implementing the solution proffered by this study.

Additionally, subsequent researchers will use it as literature review. This means that, other students who may decide to conduct studies in this area will have the opportunity to use this study as available literature that can be subjected to critical review. Invariably, the result of the study contributes immensely to the body of academic knowledge with regards to the effect of communication efficiency on the performance of employees in Nigeria.


1.6 Scope of the Study

This study is structured to generally examine the effect of communication efficiency on workers performance in an organisation. However, the study will further determine the extent to which communication in the organization is efficient; determine the impact of efficient communication on workers commitment; examine effect of communication efficiency on workers output; and determine the extent to which communication efficiency influences workers overall performance.

The study will be delimited to ANAMMCO, Enugu State.


1.7 Limitation of the Study

Like in every human endeavour, the researcher encountered slight constraints while carrying out the study. Insufficient funds tend to impede the efficiency of the researcher in sourcing for the relevant materials, literature, or information and in the process of data collection, which is why the researcher resorted to a limited choice of sample size. More so, the researcher simultaneously engaged in this study with other academic work. As a result, the amount of time spent on research will be reduced.


1.8 Definition of Terms

The following terms defined are used in the study to enhance easy understanding.

Organization:

This refers to a group of persons who come together to form a business, club, etc in order achieve a particular aim or goal.

Management:

This refers to the procedures involved in planning organization, directing staffing, controlling of the various resources of an organizations with the aim of maximizing benefits.

Communication:

This refers to the process by which information is passed through one person or group of persons to the other, through the means of previously agreed symbols.

Employee:

A person employed for wages or salary, especially at nonexecutive level.

Performance:

The action or process of carrying out or accomplishing an action, task, or function.

Productivity:

The effectiveness of productive effort, especially in industry, as measured in terms of the rate of output per unit of input.


Chapter Five


Summary, Conclusions and Recommendations

5.1 Introduction

This chapter summarizes the findings onthe effect of communication efficiency on workers performance in an organisation using ANAMMCO as case study. The chapter consists of summary of the study, conclusions, and recommendations.


5.2 Summary of the Study

In this study, our focus was on the effect of communication efficiency on workers performance in an organisation using ANAMMCO as case study.The study is was specifically carried out to; determine the extent to which communication in the organization is efficient, determine the impact of efficient communication on workers commitment, examine effect of communication efficiency on workers output, and determine the extent to which communication efficiency influences workers overall performance.

The study adopted the survey research design and randomly enrolled participants in the study. A total of 100 responses were validated from the enrolled participants where all respondent were staff of ANAMMCO,Enugu State.


5.3 Conclusions

Based on the findings of this study, the researcher concluded that;

  1. The extent to which communication in the organization is efficient is low.
  2. Communication efficiency has an impact on workers commitment.
  3. Communication efficiency has an effect on workers output.
  4. The extent to which communication efficiency influences workers overall performance is high.

5.4 Recommendations

Based on the findings of the study, the following recommendations are proffered.

  1. For an effective and efficient employees performance, management must embrace; more clarity of ideas before communicating; better understanding of the physical and human environment when communicating; purpose of communication must be thoroughly analyzed.
  2. When planning communication, consultation should both be top down and bottom up, and all facts must be implicit and explicit; consideration should be given to the content and tone of the messages; the languages must be messages the receiver would find valuable
  3. Managers need to communicate with employees regularly to get feedback and offer suggestions in other to prevent confusion about future job assignments; this will help improve workers performance and organizational productivity.
  4. Top managers should communicate directly with their subordinates on issues of importance.
  5. Organizations should eliminate the barriers on communication and create efficient, participative, and transparent communication medium to improve workers commitment.

Effect Of Communication Efficiency On Workers Performance In An Organisation


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