E-Commerce – A Case Study Of Heineken Beer (A Brand Of Nigeria Breweries Plc)

Project and Seminar Material for Computer Science and Computer Engineering

E-Commerce – A Case Study Of Heineken Beer (A Brand Of Nigeria Breweries Plc)


The scope of this project is to proof that sales promotion for any product can be done on the internet taking Heineken beer of the Nigerian Brewery new life Ife road, Alakia Adegbayi Ibadan as a case study.

Chapter one:

Talks about the uses of internet, the problems of low coverage and the money required to carry our sales promotion of Heineken beer which the existing system eradicating those problems which is the reasons of writing this project and the methods that is used carrying out.

Chapter two:

Is all about what some great men has written about this project topic that is online sales promotion.

Chapter three:

I wrote brief background about my case study which is Heineken beer of Nigeria brewery plc Ibadan Oyo state Nigeria. All the tasks that the outdated, existing manual way of conducting sales promotion. The solution wider coverage, time management resources (money), management etc. that my system is bringing to the company. Also the types of programme used to design to setup of instruction which HTML.

Chapter four:

This is where the design of the system is shown the necessary things that are to be input to the programme how the output of the system will look like and the work, which the system will do before producing out the output.

Chapter five:

Is only telling you how the pages of the website are developed.

Chapter six:

Is revealing that the system required to operate

Chapter seven:

The chapter summarized, concluded and recommend this project.

Chapter One

1.1 Introduction

The internet played a vital role in the world and most especially in the performance of many organizations. It has been so common in most companies in the world are connected to the internet.

The internet system is an innovative web based solution useful for organization and companies to improve sales of their goods and services. Online and virtual environment is an enormous network of millions of computer allowing communication throughout the world. Internet is related to e-commerce, since it based on electronic.

E-commerce also known as electronic commerce consist of the buying and selling of product and services over electronic media such as internet and other computer networks. The amount of trade conducted electronically has grown extraordinarily since the advert of internet. A wide variety of commercial activities conducted in this manner spuring and drawing on innovation in electronic funds transfer (EFT), Supply chain management (SCM), internet marketing, online transaction processing (OTP), electronic Data interchange (EDI), inventory management system and automated data collection system.

Modern electronic commerce typically uses the world wide web at least as some point in the transaction life cycle although, it can encompasses as wider range of technologies such as e-mail. Electronic commerce that is conducted between business is refer to as business to business. Business to business can be open to an interested parties such as commodity exchange or limited to specific, pre-qualified participants such as commodity exchange or limited to specific, pre-qualified participants.

Electronic commerce is generally considered to the sales aspects of e-business. It also consist of the exchange of data to facilitate.

The financing and payment aspects of the business transaction. It has changed over the 30 years. Although the internet become popular worldwide in 1994. It took four years to introduce secretary protocol and DSL what is it allowing continual connection to the internet and by the end of 2000 a lot of European and American business companies offered their service through the world wide web.

The e-commerce meant the facilitation of commercial transaction electronically, using technology such as electronic data interchange (EDI) and electronic fund transfer (EFT)both introduce on the 70’s allowing to send commercial document like purchase order or invoices electronically.

1.2 Statement of Problems

The research has proved that there are many problems in the current way of sales i.e. manual, TV, radio and printing press, medias through inflexibility. Expensive low coverage, time and space is barrier, inaccurate. These are major problems that many organization and companies are facing in performance their sales in manual and local ways. It is time consuming thinking about the areas and customer that are to be reached.

1.3 Aims and Objectives

  1. To make the company and organization reach their targets consumers change on-line.
  2. It helps company to meet up with the international standard of buying and selling.
  3. It enhances communication between organizations about their product and services.
  4. To make the organization to carry out their sales

1.4 Scope of the Study

This research has put into consideration the entire company. The Nigeria breweries plc with particular reference to the marketing department.

1.5 Justification of the Study

This project is useful to prove that consumer can browse the internet for easy access, transaction can be enhanced and the latest discoveries on business transactions and commercial activities would be the essence of this research work.

1.6 Contribution to Knowledge

At the end of this research, it’s highly classified that e-commerce is more faster, cheaper, easier and better to get potential customers on the internet

1.7 Definition of Terms


File Transfer Protocol


Internet Relay Chart


Electronic Fund Transfer


Electronic Data Interchange


Word Wide Web


Automated Teller Machine


Enterprise Resources Planning


Business to Business


Private Electronic Commodity Exchange


Electronic Mail.

Chapter Seven

7.0 Summary

This project explains and shows how profitable and straight forward it is to promote the sales of Heineken beer a product of Nigeria Breweries Plc on the internet.

7.1 Achievement

The achievement of this system is as follow,

  1. It runs perfectly
  2. The operations proof to be easier and cheaper compare to the existing system.
  3. It covered everywhere there is provision for internet facilitates i.e. writing customers reach.
  4. The system requires less staff to run.

7.2 Problem Encountered

The authority did not grant the approval on this research on time, the customer were not responding very well and there was not enough sales officials of the case study were not responding to the survey, the traffic and the power supply were equally bad as at time of this research.

7.3 Limitation of the Study

For the purpose of the study, only the marketing department of the case study was put into consideration but the company cannot implement the online sales promotion because of the company, management did not release sales document because of the fear competitors.

Lock of commitment of senior management certain ethics in marketing profession.

Unknown level of the targeted consumers on the internet.

7.4 Conclusion

At the end of the research. Its highly classified that E-commerce is more faster easier, and better to get potential customer on the internet.

7.5 Recommendation

This project is hereby at this juncture recommendation for Nigeria Brewery to incorporate the use of internet in their sales because the system has provided all needed materials to perform their sales of Heineken Beer and his material is equally useful to perform their sales of other products of company.

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