Digitization Of Market Research And Its Impact On Organizational Product

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Digitization Of Market Research And Its Impact On Organizational Product


Objectives of the Study


  1. To determine how the digitization of market research has enhanced product value.
  2. To determine how the digitization of market research has enhanced product launch.
  3. To examine the shortcomings of market research digitization.

Research Questions


  1. In what ways has market research digitization enhanced product value?
  2. In what way has market research digitization enhanced product launch?
  3. What are the shortfalls of market research digitization?

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