Cultural Issues About Doing Business In Nigeria

Project and Seminar Material for Business Administration and Management BAM

Project and Seminar Material for Business Administration and Management BAM


This thesis is an assignment that was given as a result of Eximin Seminar held in Vasaa on 15 January 2010 by Thurmo Oy, a Finnish company that manufactures a product known as Thurmo Stop Leak used for repair and sealing of leakages in car radiators and engine block. The company intends to expand its market through the introduction of the product into the Nigerian market. This necessitated for a research on how to manage and conduct a successful business in Nigeria against the cultural diversities in the country. It was deemed very important that a research should be conducted to give a road map or reliable reference on how to manage the cultural diversities in Nigeria.

The thesis focused on creating a reference hand book for Thurmo Oy, analyzing different cultures in Nigeria, elements of intercultural communication, culture shock and its stages; reasons for management failures in Africa and possible management theories and practices that could be practically applicable in Nigeria. Comparisons were drawn between Finnish and Nigerian culture, also concepts like Nigerian moral and cultural values were evaluated and global standard business etiquettes. Furthermore, notes were given on etiquette about doing business in Nigeria. The thesis finding shows that there is market for Thurmo Oy in Nigeria. Recommendation where also given to Thurmo Oy base on the information gathered from the respondents during the research on where to start the introduction of the product in Nigeria and potential market group to target.

Get Complete Project Material

5,000 5000

The Complete Material Will Be Sent to You in Just 2 Steps

Quick & Simple…

Step One Purchase

Make Payment (Through Transfer) of ₦5,000 to the Account Below

Zenith BankAcc No: 1225513212
Samphina Academy
Current Account

Or CLICK HERE To Pay With Debit Card

CLICK HERE To Purchase Material ($15)

Step Two Purchase

Send the Following Details on WhatsApp ( 08143831497) After Payment

  1. Payment Details

  2. TOPIC: Cultural Issues About Doing Business In Nigeria

The Complete Material Will Be Sent To You On WhatsApp After Receiving Your Details
T & C Apply

  Contact Our Help Desk

Need a Different Topic? Perform a Quick Search

List of Related Works

Click on Any Topic to Preview the Content

Samphina Academy

Samphina Academy is an Online Educational Resource Center that is aimed at providing students with quality information and materials to aid them in succeeding in their academic pursuit.