A Critical Investigation On The Influence Of Celebrities Mode Of Dressing On Female Students Dressing Pattern In University Of Benin

A Critical Investigation On The Influence Of Celebrities Mode Of Dressing On Female Students Dressing Pattern In University Of Benin

Abstract

This study was carried out on the influence of celebrities mode of dressing on female students dressing pattern in university of Benin. The study is was specifically set to find out if celebrities influences the extent of clothing utilization of female students, determine the extent celebrities mode of dressing influences female students dressing pattern in university of Benin, find out if celebrities’ dressing styles influences fashion trends of female students, and ascertain whether celebrities mode of dressing has a negative effect on the dress pattern of female university students. The survey design was adopted and the simple random sampling techniques were employed in this study. The population size comprised of mass communication students of university of Benin. In determining the sample size, the researcher purposefully selected 147 respondents and 141 were validated. Self-constructed and validated questionnaire was used for data collection. The collected and validated questionnaires were analyzed using frequency tables. The hypotheses was tested using Chi-square statistical tool. The result of the findings reveals that the extent celebrities mode of dressing influences female students dressing pattern in university of Benin is high. Furthermore, the result of the celebrities mode of dressing has a negative effect on the dress pattern of female university students. Therefore, it is recommended that the Student Affairs Unit of various institutions should reorient students on good clothing practices to discourage using controversial, confused and uncultured clothing within the campus environment to avoid provocation, harassment, and distractions of all sorts. To mention but a few.

Table of Content

Chapter One:

Introduction

• 1.1 Background of the Study
• 1.2 Statement of the Problem
• 1.3 Objective of the Study
• 1.4 Research Questions
• 1.5 Research Hypothesis
• 1.6 Significance of the Study
• 1.7 Scope of the Study
• 1.8 Limitation of the Study
• 1.9 Definition of Terms
• 1.10 Organisations of the Study

Chapter Two:

Review of Literature

• 2.1 Conceptual Framework
• 2.2 Theoretical Framework
• 2.3 Empirical Review

Chapter Three:

Research Methodology

• 3.1 Research Design
• 3.2 Population of the Study
• 3.3 Sample Size Determination
• 3.4 Sample Size Selection Technique and Procedure
• 3.5 Research Instrument and Administration
• 3.6 Method of Data Collection
• 3.7 Method of Data Analysis
• 3.8 Validity of the Study
• 3.9 Reliability of the Study
• 3.10 Ethical Consideration

Chapter Four:

Data Presentation and Analysis

• 4.1 Data Presentation
• 4.2 Analysis of Data
• 4.3 Answering Research Questions
• 4.4 Test of Hypotheses

Chapter Five:

Summary, Conclusion and Recommendation

• 5.1 Summary
• 5.2 Conclusion
• 5.3 Recommendation
• References
• APPENDIX
• QUESTIONNAIRE

Chapter One

Introduction

1.1 Background of the Study

Clothing is one of man’s most fundamental needs. Clothing encompasses clothing, shoes, and jewelry. Generally, garments are worn on the body to protect, decorate, or embellish it. According to Battaglia, (1995), garments are worn for decorative and aesthetic objectives, as well as to protect the body from severe weather conditions and to cover the body. It can also have an impact on a person’s comfort and self-confidence. An individual’s dress patterns offer a whole set of information and are frequently the basis for forming quick impressions (Manyam, Swarnalatha, & Padma, 2018). Dress patterns are the ways that a person has accepted to look in society. Dress patterns are mostly influenced by the current trends which are in turn influenced by celebrity fashion. Celebrity is a state of renown and widespread public recognition achieved by an individual or organization as a result of media attention. A person can become a celebrity because of their money, activity in sports or the entertainment industry, position as a political figure, or even a relationship to another celebrity (Battaglia, 1995). In contrast to the neutrals ‘famous’ or ‘notable,’ or the negatives ‘infamous’ and ‘notorious,’ ‘celebrity’ usually denotes a positive public image.

A celebrity is someone who is well-known and receives a lot of public attention, as well as attention from other people. A public figure, such as a member of government, may be highly known but not a celebrity unless they have something else that makes them fascinating to others. (Manyam, Swarnalatha, & Padma, 2018) noticed that a person usually becomes a celebrity through entertainment, such as acting in movies, singing or rapping songs, or participating in sports. Celebrities are, without a doubt, ordinary people like us, but such thinking appears to be more reasonable than in real life. This is due to the growth of popular culture at the turn of the century, which has elevated celebrities to god-like stature in society. They are fascinating and awe-inspiring. Society idolizes and looks up to them. Humans have an innate desire to look to someone for reflection, validation, and authority, whether that person is a hero, mentor, guardian, or higher power. Celebrities are famous in modern times because of what they symbolize and represent (Hall, & Baym, 2012).

Celebrity news frequently takes precedence over geopolitical events in our culture. We elevate them to the status of contemporary gods, only to demolish them when they reveal themselves to be all too human. Celebrities are an easy target for infatuation since they are everywhere. And the paparazzi have aided this frenzy by blurring the distinction between private persons and public figures. Princess Diana died in a high-speed dash to avoid reporters and stalkers. Although French courts determined that photographers were not to blame for her death, it clearly illustrates the point: our infatuation with the affluent and famous has a cost on both us and them.

Celebrities may be found everywhere. We see them in movies, on television, in the news, in publications, on posters, and in a variety of other places. They are an almost inescapable aspect of our lives as we grow older (Hall, & Baym, 2012).

We look up to celebrities from a young age for a variety of reasons. For females, it is typically because of the attractiveness and expensive style of renowned ladies. Boys typically desire to have the muscles and sharp fashion sense of renowned guys. The phenomena of celebrity culture, which appears to be a Western cultural experience, is rapidly replicating the mainstream cultural system of these cultures in Nigeria and other regions of Africa. At the turn of the century, Nigerian media created a slew of superstars as a result of the diversity of popular media. These celebrities’ lifestyles have also been exaggerated and glamourized in the media, resulting in a recent surge of attention paid to these media characters. Carlin, (2004) observed that Celebrities have a large impact on the fashion choices of young people especially the femalees since they represent ideal beauty. They appear to look fantastic wherever they go, whether it’s to the grocery store or a red carpet event. Women attempt to stay up with the current fashion trends, and celebrities are among the most influential figures in modern fashion. Style is always evolving, and the youth want to ensure that they are consistently on trend. Women want to appear their best, therefore they look to superstars to help them do so. Celebrity lives influence the broader population, from television to tabloids.

Celebrities have an impact on the broader population, especially the females given their prevalence in the mainstream media (Olori, 2003). Celebrities have a lot of impact since so many people look up to them and claim to be able to relate to them. Celebrities have a significant effect in the fashion business. Celebrities are frequently photographed and videotaped, and anything they wear is broadcast to the entire public. Women are influenced by the fashions they wear, and as a result, they begin to imitate the styles.

Celebrities and fashion trends are inextricably linked, with many well-known individuals either initiating the trends with their own style or making current designs more mainstream as followers seek to replicate the look. Celebrities have affected fashion in a variety of ways over the years.

Dress trends have been under heightened scrutiny in recent years, since most young females now dress contrary to recognized cultural standards, particularly in educational institutions (Obilo & Okugo 2013).

1.2 Statement of the Problem

Dress trends have been under heightened scrutiny in recent years, since most students especially the females now dress contrary to recognized cultural standards, particularly in educational institutions. In support of this axiom, Obilo & Okugo (2013) reported that public Nigerian universities are grappling with a surge of immorality, particularly among students. He described the issue as the rule of skimpy dresses in Universities, which has transformed many campuses into fashion runways. Aside from wearing short skirts, some female undergraduates throw caution to the breeze by exposing their breasts as a cheap way of attracting attention. “Dress to kill” has become a famous motto in lecture halls with the goal of seeming seductive (Omede, 2011). Higher education has intensified the urge to seem and be trendy as a result of peer pressure, celebrity influence and other environmental factors. It is clear that the more stylish the female students appear, the more popular they are among their classmates.

1.3 Objectives of the Study

The primary objective of this study is to critically investigate the Influence Of Celebrities Mode Of Dressing On Female Students Dressing Pattern In University Of Benin. Other objectives of this study are:

1. Find out if celebrities influences the extent of clothing utilization of female students.
2. Determine the extent celebrities mode of dressing influences female students dressing pattern in university of Benin.
3. Find out if celebrities’ dressing styles influences fashion trends of female students.
4. Ascertain whether celebrities mode of dressing has a negative effect on the dress pattern of female university students.

1.4 Research Questions

1. Does celebrities influence the extent of clothing utilization of female students?
2. What is the extent celebrities mode of dressing influence female students dressing pattern in university of Benin?
3. Does celebrities’ dressing styles influence fashion trends of female students.
4. Does the celebrities mode of dressing has a negative effect on the dress pattern of female university students.

1.5 Research Hypothesis

• Ho: The celebrities mode of dressing does not have a negative effect on the dress pattern of female university students.
• Ha: The celebrities mode of dressing have a negative effect on the dress pattern of female university students.

1.6 Significance of the Study

This study will be of great benefit to Universities administration as the results will show the effects celebrities mode of dressing influences female students and put stringent policies in place that will help curtail this epidemic. It will also be of great benefit to students of higher tertiary institutions as they will know the limits they can allow celebrity modes of dressing influence their dress pattern.

Finally, this study will serve as an existing material for further studies and future reference.

1.7 Scope of the Study

This study will focus on A Critical Investigation on the influence of celebrities mode of dressing on female students dressing pattern in university of Benin. It will also focus on the ways celebrities mode of dressing influences female students dress pattern and also the effects of celebrity mode of dressing in Nigerian Universities.

The students of University of Benin, Edo State will serve as enrolled participants for this study.

1.8 Limitations of the Study

This study will be limited to A Critical Investigation On The Influence Of Celebrities Mode Of Dressing On Female Students Dressing Pattern In University Of Benin. It will also focus on the effects and ways celebrities mode of dressing influences the dress pattern of female students. This study will not be offering solutions to the problems caused by celebrity mode of dress in Nigerian Universities.

This study will be limited to University of Benin, Edo state thus the findings of this study cannot be used in another university unless further research is carried out.

1.9 Definition of Terms

Critical:

Expressing or involving an analysis of the merits and faults of a work of literature, music, or art

Influence:

The capacity to have an effect on the character, development, or behaviour of someone or something, or the effect itself.

Investigate:

Carry out a systematic or formal inquiry to discover and examine the facts of (an incident, allegation, etc.) so as to establish the truth.

Celebrities:

A famous person, especially in entertainment or sport.

Dress Pattern:

An original garment from which other garments of a similar style are copied, or the paper or cardboard templates.

1.10 Organization of the Studies

The study is categorized into five chapters. The first chapter presents the background of the study, statement of the problem, objective of the study, research questions and hypothesis, the significance of the study, scope/limitations of the study, and definition of terms. The chapter two covers the review of literature with emphasis on conceptual framework, theoretical framework, and empirical review. Likewise, the chapter three which is the research methodology, specifically covers the research design, population of the study, sample size determination, sample size, and selection technique and procedure, research instrument and administration, method of data collection, method of data analysis, validity and reliability of the study, and ethical consideration. The second to last chapter being the chapter four presents the data presentation and analysis, while the last chapter(chapter five) contains the summary, conclusion and recommendation.

Chapter Five

Summary, Conclusions and Recommendations:

5.1 Introduction

This chapter summarizes the findings on the influence of celebrities mode of dressing on female students dressing pattern in university of Benin. The chapter consists of summary of the study, conclusions, and recommendations.

5.2 Summary of the Study

In this study, our focus was on the influence of celebrities mode of dressing on female students dressing pattern in university of Benin. The study is was specifically set to find out if celebrities influences the extent of clothing utilization of female students, determine the extent celebrities mode of dressing influences female students dressing pattern in university of Benin, find out if celebrities’ dressing styles influences fashion trends of female students, and ascertain whether celebrities mode of dressing has a negative effect on the dress pattern of female university students.

The study adopted the survey research design and randomly enrolled participants in the study. A total of 141 responses were validated from the enrolled participants where all respondent were mass communication students of university of Benin.

5.3 Conclusions

In the light of the analysis carried out, the following conclusions were drawn.

1. Celebrities influence the level of clothing utilization of female students.
2. The extent celebrities mode of dressing influences female students dressing pattern in university of Benin is high.
3. Celebrities’ dressing styles influences fashion trends of female students.
4. The celebrities mode of dressing has a negative effect on the dress pattern of female university students.

5.4 Recommendation

The following recommendations were proffered with respect to the findings of the study;

1. The Student Affairs Unit of various institutions should reorient students on good clothing practices to discourage using controversial, confused and uncultured clothing within the campus environment to avoid provocation, harassment, and distractions of all sorts.
2. Students should practice good dress sense irrespective of fashion trend which can be achieved when they are conscious of their structures and dress to conceal their figure faults.
3. There should be moderations towards clothing/accessories of celebrities and make use of clothing in a manner that accords them dignity and respect.
4. Students should have good relationship with each other irrespective of individual outfits and clothing should not be bases of determining the social status of their fellow students.

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Frequently Asked Questions

Does dress influence attributions by others?

The review addresses published research in two broad areas: (1) dress as a stimulus and its influence on (a) attributions by others, attributions about self, and on one’s behavior and (2) relationships between dress, the body, and the self.

How does dress influence the processing style of people?

In addition to considering influence of dress cognitively, dress had impact on the processing style that measures the changes of how objects, people, and events are construed

How does dress affect the perception of viewers in a classroom?

Dress which has had the influences on the perceptions of viewers whether students or outsiders, is more than just a wearing. At first instance, the outlook imposes a very positive expectation subjective to the likeliness and behavior pattern of the students.

How gender stereotypes influence the fashion style?

The gender stereotypes so strongly influence the clothing pattern that such dressing style has a chance to face rejection at present but the strong inspiration from western clothing style will cause the adaption of same in the future. 17 Ashima Khurana f Androgynous Fashion: Breaking The Gender Stereotype MAFMG Semester 0 13.