A Correlational Study Of Online Display Advertising And Consumer Behavioral Responses

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A Correlational Study Of Online Display Advertising And Consumer Behavioral Responses


Objectives of the Study


  1. To find out if online display advertising leads to high traffic.
  2. To determine the extent to which online display advertising lead to increased patronage.
  3. To ascertain the relationship between online display advertising and consumer behavioural responses.

Research Questions


  1. Does online display advertising leads to high traffic?
  2. To what extent does the use of online display advertising lead to increased patronage?
  3. Is there a positive significant relationship between online display advertising and consumer behavioural responses?

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