Communication As A Tool For The Efficiency Of Workers Performance In An Organization
This research focuses on communication as a tool for the efficiency of workers’ performance in an organization. Based on the analysis of the data collected, the following findings were made; that communication skill is very important in assessing the success of an employee in the organization. The communication system that exists between management and the subordinate is both the formal and informal system.
Based on the above findings, the following recommendations were made for implementation. The management should ensure that the information they send down the line always get to the target audience. The company should make sure that all external relationship with the outside world is maintained. The subordinate should be given adequate information concerning the company’s policies, decision, practices and benefits so as to boost their morale.
1.1 Background of the Study Communication
Communication has always been an important feature of life. All human beings engage in communication to sustain and improve on their existence on earth. Communication being the nerve centre of the society cuts across cultures. There is no society where communication does not exist. It is the basis for all human existence. We find ourselves either consciously or unconsciously faced with-the urge to give or receive information, express our feelings, share ideals with others. Research findings have shown that the average human. Being spends no less than 80% of his life engaged in one form of communication or another every day. Communication is therefore a social affair. It is the means by which man can function within a social framework since it is not possible for human being to exist in isolation from others.
The term communication is derived from a Latin word ‘Communis’ which means commonness i.e. to share to make common. In communication what is shared is not seen but virtually abstract. It is psychological activity and it has to do with the mind building a bridge between or across two minds. Meaning is what we have in common in the sense that the symbols that are used in encoding the message must be understood by the interlocutors. In other words, for a particular message to be meaningful, there has to be ‘mental connectivity’ between the encoder(s) and the decoder(s) of that message when what we say is correctly or fully understood by our listener, we say there is effective communication.
Therefore, communication is effective when the speaker and the listener share the same meaning. Communication breakdown on the other hand occurs when the listener misinterprets or gets a different meaning from that intended by the speaker.
The ubiquitous of combination technical devices like the fax, telephone, radio, computer internet etc have further enhanced and consolidated the relevance of communication in the society. All these various device have tremendous impact in making communication between individuals and people as easy and convenient world and as fast as possible. The world has become a global village as we now say, because of the free access everyone has to information from any part of the world. As important as communication is, scholars have defined it from different perspectives inspired by their different professions. Some of such definitions are given below.
According to Chappell and Reed (1974), “communication is any means by which a thought is transferred from one person to another”. In the opinion of Eyre in Sybil et al (1995) “communication is not just the giving of information, it is the giving of understandable information and receiving and understanding of the message”, it is the transferring of a message to another party so that it can be understood and acted upon.
In the words of Cooky, he described communication as “a mechanism by which human relations exists and develop”.
Peter Little (1985) defines communication to be “the process by which information is passed between individual and/or organizations by means of previously agreed symbols.
In essence, going through all that have been said, they all point at the same facts. One can summarily say that communication is:
- A process of sending and receiving information
- The sharing and imparting of information
- The giving of understandable information and the living of and understanding of the message.
- The conveying of ideas, feelings and attitudes
- The transmission of message and linking of people.
- That communication involves a speaker with a message for a hearer who on interpreting the message may give a response in form of a feedback.
1.2 Statement of Research Problem
This research work attempts to find solution to the following;
- Is communication system efficient in an organization?
- What are the benefits of communication in an organization?
- Are there enough devices to effect communication in an organization?
1.3 Objectives of the Study
This research work is specially aimed at achieving the following objectives;
- To examine the extent to which communication is effective in an organization.
- To know the kind of communication that exists between management and subordinates.
- To examine the advantages that is derived from business communication.
- To know the effectiveness of communication in decision making in an organization
1.4 Research Hypotheses
- H0: There is no significant relationship that exist between effective communication and workers’ efficiency in an organization.
H1: There is a significant relationship that exist between effective communication and workers’ efficiency in an organization.
- H20: Effective communication in an organization has no significant effect on the performance of the organization.
H21: Effective communication in an organization has a significant effect on the performance of the organization.
1.5 Scope of Study
The scope of this study is limited to Unilever (Nigeria) Plc, Benin, Edo State.
1.6 Limitations of the Study
A research work of this nature is often hindered with some limitations. The research encountered some problems, which affects the conduct of the research work.
The problems are financial constraints and lack of time. The researcher would have carried out the research to cover the whole country or at least some states but there was no enough time and money in the course of the study.
1.7 Operational Definition of Terms
The following terms defined are used in the study to enhance easy understanding.
This refers to any undertaking, which involves the creation and manufacturing of goods and services with a view of making profit. It also serves at satisfying human needs and wants.
This refers to a group of persons who come together to form a business, club, etc in order achieve a particular aim or goal.
This refers to the procedures involved in planning organization, directing staffing, controlling of the various resources of an organizations with the aim of maximizing benefits.
This refers to the process by which information is passed through one person or group of persons to the other, through the means of previously agreed symbols.
1.8 Organization of the Study
The study is divided into five chapters. Chapter one deals with the study’s introduction and gives a background to the study. Chapter two reviews related and relevant literature. The chapter three gives the research methodology while the chapter four gives the study’s analysis and interpretation of data. The study concludes with chapter five which deals on the summary, conclusion and recommendation.
Summary, Conclusion and Recommendation
It is important to reiterate that the objective of this study was to examine communication as a tool for the efficiency of workers performance in an organization.
In the preceding chapter, the relevant data collected for this study were presented, critically analyzed and appropriate interpretation given. In this chapter, certain recommendations made which in the opinion of the researcher will be of benefits in examining communication as a tool for the efficiency of workers performance in an organization.
This study was undertaken to communication as a tool for the efficiency of workers performance in an organization. The study opened with chapter one where the statement of the problem was clearly defined. The study objectives and research hypotheses were defined and formulated respectively. The study reviewed related and relevant literatures. The chapter two gave the conceptual framework, empirical and theoretical studies. The third chapter described the methodology employed by the researcher in collecting both the primary and the secondary data. The research method employed here is the descriptive survey method. The study analyzed and presented the data collected in tables and tested the hypotheses using the chi-square statistical tool. While the fifth chapter gives the study summary and conclusion.
Communication is an important aspect of the human life. A life without communication cannot be productive, inspiring, and creative and will never attain purpose. This situation also applies to an organization. An organization when it comes to communication can be viewed as a person whose need to communicate with people is paramount in order to get tasks done at the right time, right pattern for the right purpose. Communication in an organization as highlighted above can take different forms, patterns and shape. However, the idea is to build a synergy that will stimulate productivity, creativity, efficiency and effectiveness. Communication is the tool to get all these done. This study also has contributed to the numerous works on communication as regards the organization and it found out that communication is and remains the tool for the efficiency of workers’ performance in an organization. Organizational structure influences communication patterns within an organization. Communications flow in three directions—downward, upward, and horizontally. Downward communication consists of policies, rules, and procedures that flow from top administration to lower levels. Upward communication consists of the flow of performance reports, grievances, and other information from lower to higher levels. Horizontal communication is essentially coordinative and occurs between departments or divisions on the same level. External communication flows between employees inside the organization and a variety of stakeholders outside the organization.
Based on the above findings and the conclusion as highlighted above, the few recommendation are made:
- There should be clear and concise method of communication in an organization.
- Effective communication should be encouraged by giving feedbacks to the sender. This will help the sender to send more relevant messages that will help the organization.
- The use of electronic messaging system should be adopted in organizations. This will enhance the speed of communication and put communication on the formal platform.
- There should be an organizational defined pattern of communication. It could be downward-upward or upward-downward. Both styles can be adopted which makes communication flexible and has be proven to yield better and faster results.
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