Assessment Of Youtube As An Effective Teaching And Learning Channel (A Case Study Of Selected MBA Students Of The University Of Southwales)

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Assessment Of Youtube As An Effective Teaching And Learning Channel (A Case Study Of Selected MBA Students Of The University Of Southwales)


Abstract


The use of YouTube has attracted the attention of many social media users in contemporary times. The study seeks to proffer an assessment of youtube as an effective teaching and learning channel, a case study of selected MBA students of the University of Southwales. A survey research design was adopted, the population of this study consisted of all MBA students. A simple random sampling technique was used to select 28 respondents for the study and a questionnaire was the instrument for data collection. Data were collected through questionnaire carefully designed and administered to the respondents, as well as through personal interviews with both management and senior staff of the commission. Relevant literature were reviewed which guided the objectives and methodology of the study. i. that the prevalence of YouTube as a effective teaching channel is High.


Chapter One


Introduction

1.1 Background of the Study

The use of YouTube has attracted the attention of many social media users in contemporary times. The channel has succeeded in attracting millions of users. YouTube as a social media channel provides a video sharing service for watching of videos and users can like, share, comment and upload videos of their choice. This video service can be watched on PCs, laptops, tablets and mobile phones. The fundamental role of YouTube is that it can be used to search for videos, watching videos. It is also used for creating and uploading videos. The use of YouTube leads to the acquisition of new knowledge enhances social interractions. It facilitate good memory and better understanding because the viewers can see, hear and act what they see leading to a higher level of understanding of a subject watch on the video. According to (Lindstorm, 1994). The use of YouTube as a video has proven to be effective for learning activities. Also, (Krauskopf, Zahn & Hesse, 2012; Zahn, Pea, Hesse, & Rosen, 2012) posit that it enables Learners to see, hear and produce the required Knowledge. The content of instructional video can be downloaded for further learning. Youtube videos can be shared thereby serving as an effective means of learning and interaction. It enables the Learners to develop higher level thinking skills such as problem solving, decision making, communication and collaboration skills through the process of interractions. The study seeks to proffer an assessment of youtube as an effective teaching and learning channel (A case study of selected MBA students of the University of South Wales.


1.2 Statement of the Problem

The use of YouTube can some time pose some challenges when sharing contents as one may encounter criticism, negative comments and bullying which undermines the objective of you trying to get a perfect understanding of the subject in question.

The problem facing the study is proffer an assessment of youtube as an effective teaching and learning channel (A case study of selected MBA students of the University of South Wales.


1.3 Objectives of the Study

The Main Objective of the study is to proffer an assessment of youtube as an effective teaching and learning channel (A case study of selected MBA students of the University of South Wales.

The specific objectives include:

  1. To understand the prevalent of YouTube as an effective teaching and learning channel.
  2. To examine the level of student addictiveness to YouTube and the influence on their academic achievement.
  3. To identify the factors militating against the effectiveness of YouTube as a teaching and learning channel.

1.4 Research Questions

  1. What is the prevalent of YouTube as an effective teaching and learning channel?
  2. What is the level of student addictiveness to YouTube and the influence on their academic achievement?
  3. What are the factors militating against the effectiveness of YouTube as a teaching and learning channel?

1.5 Statement of the Hypothesis

Ho1: There is no significant contribution of YouTube to the academic achievement of students.


1.6 Significance of the Study

The study provides an assessment of youtube as an effective teaching and learning channel .A case study of selected MBA students of the University of South Wales. It provides relevant data for the effective formulation and implementation of policies to enhance the realization of envisaged objective.


1.7 Limitation of the Study

The study was confronted with logistics and geographical factors.


1.8 Definition of Terms

YouTube Defined

YouTube as a social media channel provides a video sharing service for watching of videos and users can like, share, comment and upload videos of their choice. This video service can be watched on PCs, laptops, tablets and mobile phones. The fundamental role of YouTube is that it can be used to search for videos, watching videos. It is also used for creating and uploading videos.

Strike Defined

Strike is viewed as the stoppage of work which is the result of the mass refusal of employees to work, as reaction to employee grievances

Educational Supervision Defined

Educational Supervision consist of all effort involving school officials directed at providing leadership to educational workers or teachers to enhance an improved educational system and institution. The process involves the deployment of human and material resources

Education Defined

Education is viewed as the process of inviting truth and possibility. It is the wise, hopeful and respectful cultivation of learning undertaken in the belief that all should have the chance to share in life.


Chapter Five


Summary, Conclusion and Recommendations

5.1 Summary

This study focused on the assessment of YouTube as an effective teaching and learning channel, a case study of selected MBA students of the University of Southwales. The study was set to address three objectives and one research hypothesis. The objectives which include:

  1. To understand the prevalent of YouTube as an effective teaching and learning channel.
  2. To examine the level of student addictiveness to YouTube and the influence on their academic achievement.
  3. To identify the factors militating against the effectiveness of YouTube as a teaching and learning channel.

Based on the above stated objectives and the study carried out, the following findings were made:

  1. That the prevalence of YouTube as an effective teaching and learning channel is High.
  2. That the level of students’ addictiveness to YouTube and the influence on their academic achievement include that students are highly addicted to YouTube; students often visit YouTube even in classes; YouTube influences academic activities negatively and there is no significant effect of YouTube on students.
  3. That the factors militating against the effectiveness of YouTube as a teaching and learning channel include poor funding of education; lack of interest by the students; mis-use of the social media and lack of cooperation.

5.2 Conclusion

The main purpose of this study is to assess YouTube as an effective teaching and learning channel, a case study of selected MBA students of the University of Southwales. Three research questions and one research hypothesis guided the study

In this study, a survey research design was adopted, the population of this study consisted of all MBA students of the University of Southwales, a simple random sampling technique was used to select 28 respondents for the study and a questionnaire was the instrument for data collection. Relevant literature were reviewed which guided the objectives and methodology of this study. As result of the field study and analysis of results, the following findings were made:

  1. That the prevalence of YouTube as an effective teaching and learning channel is High.
  2. That the level of students’ addictiveness to YouTube and the influence on their academic achievement include that students are highly addicted to YouTube; students often visit YouTube even in classes; YouTube influences academic activities negatively and there is no significant effect of YouTube on students.
  3. That the factors militating against the effectiveness of YouTube as a teaching and learning channel include poor funding of education; lack of interest by the students; mis-use of the social media and lack of cooperation.

5.3 Recommendations

Based on the findings of this study, the following recommendations are made:

  1. Positive use of YouTube should be encouraged to all students.
  2. Government should make laws to encourage improvement in budget allocation to education.
  3. Efforts should be made to increase capital formation.

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