An Assessment Of Market Brand And New Products Development In The Insurance Industry

Project and Seminar Material for Marketing

An Assessment Of Market Brand And New Products Development In The Insurance Industry


Table of Content


  • Title Page
  • Certification
  • Dedication
  • Acknowledgement
  • Table of Content
  • List of Tables
  • Abstract

Chapter One:

Introduction

  • 1.1 Background of the Study
  • 1.2 Statement of the Problem
  • 1.3 Objective of the Study
  • 1.4 Research Questions
  • 1.5 Research Hypothesis
  • 1.6 Significance of the Study
  • 1.7 Scope of the Study
  • 1.8 Limitation of the Study
  • 1.9 Definition of Terms
  • 1.10 Organisations of the Study

Chapter Two:

Review of Literature

  • 2.1 Conceptual Framework
  • 2.2 Theoretical Framework
  • 2.3 Empirical Review

Chapter Three:

Research Methodology

  • 3.1 Research Design
  • 3.2 Population of the Study
  • 3.3 Sample Size Determination
  • 3.4 Sample Size Selection Technique and Procedure
  • 3.5 Research Instrument and Administration
  • 3.6 Method of Data Collection
  • 3.7 Method of Data Analysis
  • 3.8 Validity of the Study
  • 3.9 Reliability of the Study
  • 3.10 Ethical Consideration

Chapter Four:

Data Presentation and Analysis

  • 4.1 Data Presentation
  • 4.2 Analysis of Data
  • 4.3 Answering Research Questions
  • 4.4 Test of Hypotheses
  • 4.5 Discussion of Findings

Chapter Five:

Summary, Conclusion and Recommendation

  • 5.1 Summary
  • 5.2 Conclusion
  • 5.3 Recommendation
  • REFERENCES
  • APPENDIX
  • QUESTIONNAIRE

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Frequently Asked Questions


What is the product development process for life insurance companies?

Life insurance product development process. 1 Step 1 – Brainstorming. During the first stage of SDLC, a team must gather all the initial requirements and come up with innovative ideas. This … 2 Step 2 – Feasibility analysis. 3 Step 3 – Design. 4 Step 4 – Programming. 5 Step 5 – Integration.

What are benchmarks for life insurance product development?

Executives managing life insurance product development. The benchmarks that will be established will represent opportunities to improve the new product development process as well as enhance innovation for life, living benefits and savings products. If you have any questions, or wish to discuss any aspect of this report, please feel free

What are the challenges of life insurance new product development?

Life insurance new product development generally suffers from two major issues: 1. The long lead times required to generate a new product idea and subsequently bring that idea to market. 2. The widespread dissatisfaction with the quality of innovation in the current

How is the insurance landscape changing for product development?

According to one product development insurance leader, “The changing landscape is creating gaps in coverage which are generating opportunities in product development. Everyone is trying to figure out as we go forward what those policies look like.” 

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