Assessing The Effectiveness Of Content Marketing Strategies Among Youths

Table of Content

Chapter One

Introduction

• 1.1 Background of the Study
• 1.2 Statement of the Problem
• 1.3 Objective of the Study
• 1.4 Research Questions
• 1.5 Research Hypothesis
• 1.6 Significance of the Study
• 1.7 Scope of the Study
• 1.8 Limitation of the Study
• 1.9 Definition of Terms

Chapter Two

Review of Literature

• 2.1 Conceptual Framework
• 2.2 Theoretical Framework
• 2.3 Empirical Review

Chapter Three

Research Methodology

• 3.1 Research Design
• 3.2 Population of the Study
• 3.3 Sample Size and Sampling Techniques
• 3.4 Instrument for Data Collection
• 3.5 Validity of the Instrument
• 3.6 Reliability of the Instrument
• 3.7 Procedure for Data Collection
• 3.8 Methods of Data Analysis

Chapter Four

Data Presentation and Analysis

• 4.1 Demographic Analysis
• 4.2 Analysis of Research Question
• 4.3 Test of Hypothesis
• 4.4 Discussion of Findings

Chapter Five

Summary, Conclusion and Recommendation

• 5.1 Summary
• 5.2 Conclusion
• 5.3 Recommendation
• References
• Appendix
• Questionnaire

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