The Application Of The Marketing Concept In The Marketing Of Agricultural Products

Project and Seminar Material for Economics

Project and Seminar Material for Economics


Abstract


The topic, the application of the marketing concept in the marketing of agricultural products is an interesting topic, which has given the researcher a challenging opportunity to investigate, and was able to come forward with certain facts about the topic.

As the topic implies, the marketing concept is a philosophy that holds that the customer satisfaction is the social and economic justification for the existence of a business agriculture as a form of business is not in exemption when it comes to the marketing of its products. Have, poultry business is sampled out and the application of marketing concept in the marketing of its products, in the course of researching into this associated with poultry management and how it will affect the consumers if the farmers are marketing oriented rather than sales oriented.

Such problems are discussed in details in chapters of the research work and useful recommendation suggestion made to guide poultry farmers who apt to practice real marketing ethics and its concepts if applied will help them to remain in the business successfully.


Table Of Contents


  • Title Page
  • Approval Page
  • Dedication
  • Acknowledgement
  • Abstract
  • Table Of Contents

Chapter One

  • 1.0 Introduction
  • 1.1 Statement Of The Problem
  • 1.2 Statement Of Purpose
  • 1.3 Historical Background Of Elegance (Aba) Poultry Farmers Cooperative Society
  • 1.4 Definition Of Terms And Symbols
  • 1.5 Limitations
  • Research Questions

Chapter Two

  • 2.0 Introduction (Review Of Literature)
  • 2.1 Marketing Of Poultry Products
  • 2.3 Feed Milling And Consumerism In Relation To Poultry Industry

Chapter Three

  • 3.0 Research Methodology And Design
  • 3.1 Source Of Data Application Of The Instrument Of Research
  • 3.2 Application Of Instrument Of Research

Chapter Four

  • 4.0 Presentation And Analysis Of Data
  • 4.1 Analysis Of Questionnaire And Research Questions

Chapter Five

  • 5.0 Summary Conclusions And Recommendation
  • 5.1 Summary
  • 5.2 Conclusion
  • 5.3 Recommendation
  • Bibliography
  • Appendix 1
  • Questionnaire

The Application Of The Marketing Concept In The Marketing Of Agricultural Products


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The Application Of The Marketing Concept In The Marketing Of Agricultural Products


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This research material “The Application Of The Marketing Concept In The Marketing Of Agricultural Products” is for research purposes and should be used as a guide in developing your research project / seminar work. For no reason should you copy word for word (verbatim) as samphina.com.ng will not be liable for any who copied the material.

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How to defend your research work


This is a general guide on how to defend your research work:

1. Prepare For Questions:

If you are preparing for questions that may be asked during your defense, then your answers will flow smoothly and effectively. This will prove your knowledge on the subject e.g “The Application Of The Marketing Concept In The Marketing Of Agricultural Products“, and strengthening your argument. Ask friends and family, read your work for them to listen to your presentation, and write down questions. You may be lucky the panel will ask you those you have already prepared on.

2. Strong Summary:

Summarizing your chapters will help keep your audience focused because it is easy for a mind to drift, so providing summaries will ensure your panel will follow along, even if they lose focus for a brief moment. Visual aides, such as graphs and power-point presentations can be very helpful. If you are going to use these, make sure you will practice your presentation with them.

3. Be Confident in Your Research Work:

Not knowing your topic “The Application Of The Marketing Concept In The Marketing Of Agricultural Products” inside out will cause you to struggle and ultimately fail with your defense. You need to know the subject from every angle to ensure you are fully prepared for any question that may come your way.

4. Conclusion:

Reinforce your findings to conclude your defense. The finale of your presentation should focus on proving the work that has been done. You may need to recap on what has changed and remained unchanged, if is necessary.

5 . Listen:

Before you get defensive or recite a particular answer, make sure you truly understand the question being asked. Being a good listener is an important quality, because providing an inaccurate or off-topic answer will also weaken the validity of your paper.

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